The Obvious Choice

After working so hard to get ready for a launch, you started to get plagued with "what if?" thoughts. The fear can paralyze you and derail your launch - creating a self-fulfilling prophecy - if you don't manage it. The mental shift you need to take when approaching a launch What to lean on when you're feeling scared The fear-setting exercise to help shrink your worries -- Jon's...

When you want to scale your business and have a lot of potential paths you can go down, it can feel confusing about which to choose.  Coming to grips with the risk of hiring others Balancing work with other investments The unspoken benefits of podcasting -- Please dm Jon the word "mentor" at @itscoachgoodman on Instagram to learn more and begin the process of applying for the Online Traine...

Social media is not enough to get clients. The biggest bang for your buck (literal and metaphorical) is to invest locally. Making the most out of one degree of separation relationships How to create your Affinity Marketing cheat sheet to get more clients Bringing the metaphorical coffee -- Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon...

You want to focus on family, work, and your interests, but it feels like a constant state of guilt as you jump in and out of focus with each. You can do it all - just not at the same time. The 8-4 way of living How to value what you have more What to celebrate instead of outcome wins -- Please dm Jon the word "mentor" at @itscoachgoodman on Instagram to learn more and begin the process of...

The goalposts always seem to move. You hit one goal, and then automatically, you're preparing to get to the next level. But what happens if you pause to think about it first? The hire that makes you money and gives you peace of mind Being scared to hire for the thing that you do best It's okay to focus on getting the reps in and enjoying the in-between -- Please dm Jon the word "mentor...

Happiness doesn't happen because you've achieved something. What actually does create happiness may surprise you. The top three things that affect how happy you are and increasing your capacity to be happy Creating an upward happiness spiral The one thing that money can buy that does bring more happiness -- Jon's next book, The Obvious Choice, published by HarperCollins, is now availab...

It's hard to see others who have the audience, followers, or influence that we want without feeling a twinge of jealousy. But it is a little interesting that even though we want what they have, we aren't willing to make the same trade-offs those people have had to make.  The best kind of celebrity Radicalization through attention and the temptation to lean into it Discovering your perfect...

We create habits in order to make positive strides toward our goals like to get healthier or to grow our business. While those habits are great, sometimes breaking them leads to major breakthroughs. The trouble with "if it's not a hell yes, it's a hell no" Creating your own Shabbat or Sabbath for more happiness Two situations when you should create a time period where you default t...

There's nothing better than meeting someone who gets excited like you do over a shared interest. It's like getting an instant best friend. You can create that "instant best friend" connection with potential clients by leaning into your interests. Find your underserved market by looking for shared interests Getting your foot in the door to get where you want to be Leveraging existin...

Common advice is short and catchy but lacks nuance, which can lead to missed opportunities. Why "If it's a hell yes, it's a no" is flawed advice The 5-step progression of what to say yes to The one-month challenge that could lead to the love of your life, new friends, or maybe your business breakthrough -- Jon's next book, The Obvious Choice, published by HarperCollins, is now...

You're making the kind of money that lets you have the kind of life you want, but now what? The unexpected answer from a Hindu Priest about knowing how much money is enough How to study yourself to find where you're most energized The one thing that limits your growth -- Please dm Jon the word "mentor" at @itscoachgoodman on Instagram to learn more and begin the process of applying...

To reach your goals, you'll have to get creative when the road there gets bumpy.  Getting creative when you want to do something Switching into a probabilistic mental model instead of deterministic The most dangerous thing you could do -- Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Please preorder...

Being smart with your money isn't just about saving it, but spending it to improve your life. Whether you have a lot or a little to spend, it can have a big impact if spent wisely. Spending under $100 to remove nagging, daily annoyances in life and business Spending up to $1,000 to improve qualify of life If you had Jeff Bezos money, maximizing the things you value most (and why you don't...

The idea of creating your own summit can be really exciting. There's a lot of potential but there's a lot of things to think about. How to run an online digital event How to get more out of a digital event beyond the event date The logistics, costs, and perks of in-person events -- Please dm Jon the word "mentor" at @itscoachgoodman on Instagram to learn more and begin the process...

Whether you want to sell millions of copies of books or have a waitlist of clients a mile long - you have to know how to create something people can't get enough of. Is a million copies of a book worth being a goal? The 70% test to better your product How crowdsourcing can help you create a better product with community buy-in -- Jon's next book, The Obvious Choice, published by HarperColl...

Everyone warned you how hard building a business would be. They told you about the long hours and the amount of work involved. While helpful, there are a few things they neglected to tell you and how to manage them. You're being flexible and rigid in the wrong places You can't start with the $6,000 dinosaur costume The $65 monthly mistake that led to hating everyone -- Please dm Jon the wo...

Focusing on demographics only in your niche can leave you unsuccessful and frustrated. There's a missing piece that can make your niche more successful and exciting. How to niche that isn't focused on demographics only Finding repeatable events for easier marketing Keeping people going after the event ends -- Please dm Jon the word "mentor" at @itscoachgoodman on Instagram to learn...

Necessity is the mother of invention. Throw a worldwide pandemic at a mom who is burnt out with work and doesn't want to sit her kids in front of the screen all day, and you'll bet she'll invent a solution.  Sometimes, that solution turns into a million-dollar company.  How to turn a "no" into a "yes" The jagged journey to finding the right product to sell The PR 101 th...

Most coaches worry about where to find potential leads to talk to and what to say to them. Finding them is easy because they're right under your nose. As far as what to say...well, it's not as complicated or as scary as you think. Your 7-step proven conversation process to convert leads The booking mistake you're making, how to fix it, and how to minimize ghosting What to say if someon...

You know time is the one thing you can't make more of. Money is nice, but more time with your family is the goal. The good news is - it doesn't have to be one or the other. You can have both. Luring in the lurkers The onboarding process that sets clients up for success Choosing the work (and clients) that fill your cup -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Ge...

The Universe has a knack for throwing a monkey wrench into even the best-laid plans. It doesn't mean you shouldn't plan and set goals. It does mean that you want to be flexible so you can dodge the wrench when the Universe gets feisty. How not to miss interesting detours along the way to meeting your goals The exercise you should do to create an identity that doesn't leave you trapped...

There's only so much you can do alone in your business. That's why, if you want to scale, you'll need to do two things: hire help and get comfortable following up with leads. Why clients don't care like you think they do if you assign a different coach to them Creating your book of business Reframing your mindset around lead turnaround time and following up -- FREE GIFT - Get a fre...

No matter the size of your online following, you don't want to sleep on in-person networking. When done right, it can have a much faster and larger impact on gaining clients than social media. Use social media not as a discovery mechanism but this thing instead Building a community based on the 1% that makes you different The homework assignment you'll want to do -- FREE GIFT - Get a free...

Have you ever had someone ask you what you do, only to stumble over your words? Communicate what you do in a way that creates interest and leaves you stumble-free. Pretend like you're a screenwriter and finding the story Defining your champagne moment and perfect calendar Three questions to ask yourself to identify what you should focus on for a happier business and life -- FREE GIFT - Get a f...

Many coaches make the mistake of waiting until they're bursting at the seams to start laying the groundwork for scaling their business.  With the right systems, the right people, and the right tech, you can grow your business far bigger than you thought possible. The difference between working "on" your business and "in" your business - and how to work on your business more Why...