The Obvious Choice

Most ventures in your life require a kernel of delusion to convince yourself that the thing you want is meant for you. To start taking steps to getting what you want and giving luck an opportunity to find you, start with your own "Summer of Yes". Upping the odds of getting your opportunity of a lifetime Preventing yourself from pinning your unrealized goals on your loved ones Discovering a...

It can feel like in order to get attention on social media that you need to go shirtless or sexy.  If that's the game you want to play - awesome! If not, there is another way. Deciding which game you want to play, are qualified to play, and feels good to you How not to be rich with likes but poor with dollars The reason why you're probably hating social media and how to fix it -- Jon's...

How much time have you spent trying to get into  that room with  those people? Instead of trying to swing an invite to that room, create the room the people you want to meet want to be in.  Laying the groundwork to ask for a big favor from someone you admire Forge connections by creating your own "Bibles and Biceps" The one thing that separates successful online coaches from others -- Plea...

What drives success is rarely what we see people share. It's not social media or even most conventional wisdom, but relentless focus and staying in your lane. Why the businesses with the biggest exits have had very little social media Admitting a fault can bring in more business A world-class product doesn't need world class practitioners -- Jon's next book, The Obvious Choice, publish...

The key to sales isn't being clever or persuading someone to buy - it's curiosity.  The mindset shifts that make sales calls feel less icky and more productive 10 Sales 101 and 6 Sales 202 questions you can pull from to peel back the onion The 2-second trick to let clients talk themselves into a sale -- Jon's next book, The Obvious Choice, published by HarperCollins, is now available f...

Running a business when you have kids means you're always flip flopping between feeling guilty about not working on your business or not being present with your kids. It's a tough line to walk, but you can find a way to make it work. Implementing an AMRAP mentality with your family and using the 3 Column Method to manage your business The Life Sequencing Problem and creating seasons for ex...

Do you ever feel like you aren't reaching your full potential and that you're meant to do more? You're not alone and you don't have to stay stuck dreaming of what could be. Toxic humility and how it's impacting your ability to sell Giving up your People Pleaser's membership card You shouldn't start with "why" and where to start instead See how Todd won The World...

The things we love to talk about aren't always the same things our ideal clients want to hear. You can get them to care, but you'll need to earn their attention first. Escaping FOMO when the social world you exist in makes you feel left out, even when it's not what you want The disconnect between the big ideas you want to talk about and your client's "water pipeline" proble...

You'll reach a point in your business where you'll go from winging it on your own to needing to buckle down and get your systems, operations, and hiring in order. It feels overwhelming but with the right approach, it'll be a lot less stressful. The number of clients that's the breaking point for most coaches Determining where to amplify your skillset The exercise you should do to h...

The number of uncomfortable conversations you're willing to have will directly correlate to the success of your coaching. They're not always easy, but they're worth building the muscle for. The powerful response for when "friends" ask for health and fitness help How to get clients on a call when they're not responding Managing conversations with unhappy clients -- Jon's...

Don't let monotony let you get stuck in a rut. Shake things up by adding contrast. Focusing on regrets of commission instead of omission Small constraints to better your day-to-day The benefits of getting lost -- Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Please preorder your copy today. -- FREE...

With so much advice about how to sell on social media, it's easy to get into methods that doesn't sound or feel like you. You can create a non-salesy sales framework that feels good for you, your audience, and that will outperform what you were doing before.  How to create more authentic content that you're excited to create How to find the perfect lead generator without wasting time H...

We all struggle with consistency sometimes. It can be tough to figure out why you keep falling off your routine.  Learn how to improve your consistency muscle from a group of people who are the most easily distracted. The $50,000, 48-hour road trip The five core traits that the ultra sucessful ADHD'ers in business have in common that non-ADHD people should do, too The Ambiguity Cycle is preven...

It's easy to get into a routine that burns you out and bores you. Life and business become a blur of monotony. By introducing contrast, you can find and create more excitement in your daily life. Looking for the yard spiderwebs in your life Creating your own Sabbath to assess your autopilot The "when I have" trap -- Jon's next book, The Obvious Choice, published by HarperCollins, i...

When you work to live instead of live to work, it can make you question where to take things with your business. How to determine what's enough isn't a money question Figuring out what you can be world class at How to approach social media so it's less of a drain -- Please dm Jon the word "mentor" at @itscoachgoodman on Instagram to learn more and begin the process of applying...

Getting publicity is really exciting - but what do you do with it? The public acknowledgment is just a small win compared to what you can do with the publicity afterwards. A PR lesson from twin chiropractors and creating a snowball effect The genius party you'll want to throw that helps others (and you) Don't sleep on local awards and the funny quirk about them Lisa Richards is a PR expert...

Just like working out and eating healthy to keep your body healthy, there are certain things you should do to keep your business in tip-top form for the long term. To track or not track your sales - that is the question The fastest, easiest way to make more money in your business The unsexy task that will save your clients frustration and embarrassment -- Jon's next book, The Obvious Choice, p...

Social media isn't the right choice for some coaches to grow their business. Local networking may be the better option. Using community charity events to indirectly attract your ideal client Making referrer's lives easier and using existing connections to make new ones Building a community based on the 1% that makes you different -- Please dm Jon the word "mentor" at @itscoachgoodm...

The way to get what you want isn't always obvious. Sometimes, you have to game the system and use ideas that may not make sense on the surface. Gaming the system to get your dream house for the best price and to improve your dating life. Little ideas that reduce friction and anxiety Why anecdotal information shouldn't be ignored -- Jon's next book, The Obvious Choice, published by Harp...

How you define yourself can either keep you stuck in a box or give you room to explore and grow - choose wisely. Defining the hard thing that you love to do Keeping your walking costs low Having an outlet for the thing that makes you special and sparks joy -- Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio...

It's frustrating when you work your butt off but the return on effort just isn't there. When that happens, it may be time to look at fiwhere the kinks are in your business so you can fix them. Fixing your niche - How to niche that isn't focused on demographics only Fixing your content - the easy content tweak to dramatically improve engagement and lead generation Fixing your funnel - W...

You encounter problems every day - big and small, in life and in business. You can solve the ones you care about most if you use a little design thinking. A business lesson from disrupting a dater's zombie swipe mode while on Tinder The best thinking frameworks to create a better work environment for yourself Why learning to play poker makes you a better decision-maker -- Jon's next book,...

Big or small, fun or serious - we all have problems that could have better solutions. The trick is to really nail down the details of the problem you're trying to solve. Finding, connecting, and coordinating with your fellow geeks Hi-jacking the Hedonic Treadmill to get more joy out of anything The best way to build rapport with someone -- Jon's next book, The Obvious Choice, published by...

Giving yourself rules can help you get back on track when you wander off path.  The importance of self-directed choices and constraints The difference between when things are going well versus not going well The 2 things to default to -- Please dm Jon the word "mentor" at @itscoachgoodman on Instagram to learn more and begin the process of applying for the Online Trainer Mentorship -- Jon&...

Public speaking opportunities can open doors to new connections and give you authority. Whether you're jumping on a podcast or giving a keynote, you can knock it out of the park if you keep a few things in mind. The three audiences you need to consider, what they all have in common, and what they're comparing you to Making sure your audience leaves with great takeaways Getting your butterf...