Amanda McVicker
The OBM Educator
Welcome to The OBM Educator. I'm your host, Amanda McVicker, a veteran Online Business Manager (or OBM) who serves six and seven figure entrepreneurs, as well as educates new OBMs with the skills and confidence they need to start and grow their own successful business. If you're an aspiring OBM looking to make more money, have more responsibilities, and serve clients at a higher level, then this is the podcast for you! Tune in every Thursday to not only learn something new, but also go behind the scenes of what it's really like to work as an OBM. We'll discuss it all - how to get and keep (and...
Author
Amanda McVicker
Category
Podcast website
Latest episode
Jan 22, 2026
Where to listen?
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Episodes
12: It's Okay Not To Be Great In The Beginning 04.07.2024 12:04
From managing launches to creating email marketing campaigns, the task list of an OBM can be quite lengthy. It's easy to feel the pressure to excel right from the start, but greatness isn't achieved overnight! In this candid chat, Amanda shares her experience of transitioning from a VA to an OBM, highlighting an important lesson: get comfortable with not being great in the beginning . Hear her tho...
11: Overcoming Imposter Syndrome And Building A Thriving OBM Business with Lauren Petraglia 27.06.2024 18:47
Lauren Petraglia discusses her transition from a toxic work environment in local government to becoming a virtual assistant and now a booked out OBM. She shares the challenges and motivations behind her decision, as well as the strategies she used to grow her business through referrals. She also shares advice for aspiring OBMs and those in the early stages of their business, emphasizing the import...
10: Key Differences Between a VA and OBM 20.06.2024 11:00
Thinking of taking the leap from VA to OBM? This episode breaks down the key differences between the two roles and unpacks the necessary skills and mindset shifts required to transition to an OBM. Amanda also shares the benefits of becoming an OBM, from higher income potential to greater influence and fulfillment. Whether you're new to the online space, a seasoned VA looking to take your business...
09: Challenges Of Being A "Jill-Of-All-Trades" 13.06.2024 13:16
In the world of online business management, being a jill-of-all-trades is super valuable! The ability to excel in various tasks and adapt to different roles can be a huge asset to clients. However, being good at many things can also bring about unique challenges. By sharing personal experiences and insights from coaching calls, Amanada discusses the common struggles experienced by OBMs who take on...
08: Tech Tools Every OBM Needs To Know In 2024 06.06.2024 20:34
Even though it's sometimes intimidating, tech is something that you cannot escape as a successful OBM. After all, you will likely be the one responsible for the majority of tech in your client's business! So whether you're setting it up, maintaining it, or switching from one system to another, chances are tech is going to be part of your day to day operations. In this episode, Amanda highlights th...
07: The OBM Mindset - How To Transition From A Doer To A Leader 30.05.2024 13:00
Are you ready to make the shift from being a doer to a leader? In this episode, Amanda discusses the significant mindset shift needed when transitioning from a VA to an OBM. Learn the importance of being proactive and taking on a leadership role, relieving decision fatigue for clients, and utilizing tools like calendars and project management systems. As a VA, you are more than likely accustomed t...
06: How To Attract New OBM Clients - Mini Coaching Session with Galina Vander Meer 23.05.2024 23:12
Welcome to The OBM Educator's first mini coaching session! These sessions will allow you to get an inside look into how Amanda would help someone through common pain points - such as VAs who are wanting to make the transition to OBM, or new OBMs that need guidance with marketing, setting boundaries, and more! In this session, Amanda chats with Galina Vander Meer about attracting new OBM clients....
05: The #1 Mistake New OBMs Make When Packaging Their Services 16.05.2024 10:19
As an OBM, creating packages that clearly outline your services and pricing is important, right? But when you're just starting out, it can feel like you need some secret magic formula to get it just right, and that can be really overwhelming. In this episode, Amanda gives an overview of common packages for OBMs, including hourly retainers and project retainers. She also shares her thoughts on the...
04: What Is An OBM? Understanding The Role Of An Online Business Manager 09.05.2024 9:14
Are you curious about what it takes to become an OBM? Join Amanda as she breaks down the key responsibilities and skills needed to succeed in this role! She discusses the types of clients OBMs typically work with, the services they provide, and all the skills you'll need to shine. She also explains why becoming an OBM isn't as unattainable as it may seem. If you're drawn to tech, systems, and mana...
03: The Benefits Of Hiring An OBM (From The Client's Perspective) with Rita Goodroe 02.05.2024 37:51
Get an idea of what an OBM/client relationship is actually like! In this episode, Amanda chats with her client of four years, Rita Goodroe, a professional speaker and business strategist. They discuss what it looks like to hire an online business manager (OBM) and the importance of finding the right fit. Rita shares how she initially thought she needed a virtual assistant (VA) but realized the ben...
02: How To Transition From A Virtual Assistant To OBM 02.05.2024 19:51
Are you a virtual assistant (VA) looking to take your business to the next level? Do you dream of becoming an Online Business Manager (OBM) but don't know where to start? In this episode, Amanda provides a step-by-step guide for making the transition. Learn how to audit your own business, determine your new services and pricing, and rank your clients based on their need for an OBM. Amanda also int...
01: Welcome To The OBM Educator! 02.05.2024 24:14
In the first episode of The OBM Educator, host Amanda McVicker introduces herself and shares her goals for the podcast. She discusses the lack of resources and education specifically tailored to online business managers (OBMs) and aims to fill that gap by providing insights and strategies for aspiring and experienced OBMs. Amanda shares her personal journey from being a conference planner to becom...
00: Trailer 22.04.2024 1:51
Welcome to The OBM Educator. I'm your host, Amanda McVicker, a veteran Online Business Manager (or OBM) who serves six and seven figure entrepreneurs, as well as educates new OBMs with the skills and confidence they need to start and grow their own successful business. If you're an aspiring OBM looking to make more money, have more responsibilities, and serve clients at a higher level, then this i...
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