The OBM Educator

In this episode, Amanda discusses how virtual assistants (VAs) may already be performing tasks aligned with the role of an Online Business Manager (OBM) without realizing it. She outlines key signs that indicate a VA might be ready to transition into an OBM role, including the types of tasks they perform, their proactive approach to work, and their leadership skills.    Sign up for an OBM Sprint (...

In this episode, Amanda discusses the concept of building an intentional OBM business. She emphasizes the importance of being deliberate in business practices, understanding one's capacity, setting boundaries, and recognizing when something isn't working. Through personal anecdotes and practical advice, Amanda guides listeners on how to create a sustainable and fulfilling business that aligns with...

In this episode, Amanda discusses the evolving landscape for OBMs as we start 2026. She emphasizes the importance of being tech-savvy, adapting to new tools, and maintaining authenticity in a world increasingly influenced by AI. Amanda also highlights the need for OBMs to provide steady guidance to clients amidst the chaos of numerous options and trends, ensuring they stay focused on their strateg...

In this episode, Amanda discusses the critical aspects of discovery calls for Online Business Managers (OBMs). She emphasizes the importance of preparation, conducting the call with confidence, and following up effectively to convert leads into clients. The conversation also touches on evaluating potential clients to ensure a good fit for the OBM's business. Connect With Amanda: amandamcvicker.com...

In this episode, Amanda kicks off the new "OBM CEO Blueprint" series by focusing on what it means to create a client-ready backend. She explains why having clear offers, a smooth onboarding process, the right systems, and a professional presence are essential for building client confidence from day one. Amanda also shares practical strategies for balancing backend setup with marketing, and why a s...

In this episode of the OBM Educator, Amanda wraps up the 'Back to Business' series by discussing essential strategies for finding clients as an Online Business Manager (OBM). She emphasizes the importance of referrals, networking events, and effective use of social media in client acquisition. Amanda shares her personal experiences and insights on how to build a successful OBM business by focusing...

In this episode of the OBM Educator, Amanda discusses the importance of understanding and identifying ideal clients for Online Business Managers (OBMs). She emphasizes that many people get stuck on the concept of the 'perfect' ideal client, which can hinder their progress. Instead, she encourages listeners to focus on the person they want to work with, considering personality traits and past exper...

In this episode, Amanda introduces the "Back to Business" series, focusing on the role of Online Business Managers (OBMs). She discusses the importance of understanding OBM services, including team management, systems management, and project management. Amanda emphasizes the need for OBMs to define their services clearly and establish boundaries with clients. The episode sets the stage for future...

In this Skills Breakdown episode, Amanda shares the skills needed to support clients in their client onboarding processes. She emphasizes the importance of understanding different onboarding processes tailored to specific client needs and the significance of creating a smooth onboarding experience. Amanda provides insights into the types of client onboarding, the goals and deliverables expected, a...

In this mini episode, Amanda shares a personal update amidst the chaos of back-to-school season, discussing the challenges of balancing work and family life and sharing how it's okay to acknowledge the frustrations that come with entrepreneurship. She also shares exciting updates for her business and what you can expect in the next couple of months. Connect With Amanda: amandamcvicker.com Instagra...

In this episode, Amanda explores the idea that anyone can become an Online Business Manager (OBM). She discusses the importance of soft skills, leadership, and communication, and shares her personal journey from VA to OBM. Amanda also introduces her 30-day OBM Launch Sprint, designed to help aspiring OBMs kickstart their business with guidance and accountability.   Check out the 30 Day OBM Launch...

In this episode, Amanda discusses essential routines for OBM business owners to adopt a CEO mindset. She emphasizes the importance of weekly planning, tracking analytics, and managing finances to ensure business longevity and effectiveness. Amanda shares her personal experiences and practical tips for implementing these routines to enhance productivity and decision-making. Grab the Your First 30 D...

In this episode, Amanda discusses the topic of boundaries in client relationships, particularly focusing on how to reset boundaries with existing clients. She emphasizes the importance of establishing clear boundaries and policies, the challenges of enforcing them after a long-term relationship, and the necessity of making tough decisions about client fit. Amanda provides practical tips for mainta...

In this episode, Amanda discusses the dynamics of running a business during the summer months, emphasizing the importance of embracing the slower pace. She encourages listeners to focus on working on their business rather than just in it, highlighting the value of small, consistent efforts over time. Amanda reassures entrepreneurs that everyone's journey is unique and that sustainable growth is mo...

In this episode, Amanda discusses the essential skills and knowledge needed for effective email marketing as an Online Business Manager (OBM). She emphasizes the importance of understanding legal considerations, popular email marketing platforms, and the various roles an OBM plays in managing email marketing for clients. The episode provides insights into scheduling emails, creating automations, t...

In this episode, Amanda shares insights into her life as an Online Business Manager (OBM), detailing her evolving work schedule, the importance of flexibility, and how she structures her work week to balance client needs and personal responsibilities. She emphasizes the significance of planning and adapting to changes while maintaining productivity and client satisfaction.   Register for the live...

In this episode, Amanda discusses the natural progression from being a Virtual Assistant (VA) to becoming an Online Business Manager (OBM). She emphasizes that this transition is not just about changing roles but refining skills, offers, and client relationships to achieve greater income and job satisfaction. Amanda shares insights on the importance of leadership, setting boundaries, and the minds...

In this episode, Amanda reflects on the one-year anniversary of the OBM Educator podcast, sharing insights and lessons learned throughout the year. She emphasizes the importance of consistency in marketing, knowing when to outsource tasks, and embracing the journey of business growth. Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Want to find out if you're ready to be an O...

In this episode, Amanda discusses the essential services that new Online Business Managers (OBMs) should consider offering. She emphasizes the importance of creating an offer suite that guides clients through their journey, starting with strategy sessions, moving to project packages, and ultimately leading to retainers. Amanda shares her personal experiences and insights on how these offerings can...

In this episode, Amanda discusses the challenges and strategies for returning to work after a vacation. She emphasizes the importance of preparation before leaving, setting client expectations, and managing workload upon return. Amanda shares practical tips for organizing tasks and maintaining communication with clients to ensure a smooth transition back to work.    Register for the Strategy Sessi...

In this episode, Amanda discusses the common feeling among Online Business Managers (OBMs) and Virtual Assistants (VAs) of feeling behind in their business journey. She explores the internal and external pressures that shape these feelings, emphasizing the importance of understanding personal progress and redefining success. Amanda encourages listeners to reflect on their own goals and expectation...

In this episode of the OBM Educator, Amanda discusses the importance of remembering your 'why' in business. She emphasizes that understanding the deeper motivations behind your work can provide stability and guidance during challenging times. Amanda shares her personal journey and insights on how to refine and remember your why, offering practical strategies for listeners to incorporate into their...

In this episode, Amanda discusses the challenges faced by Online Business Managers (OBMs) when one client or project demands excessive time and attention. She shares personal experiences and offers strategies for managing client priorities, maintaining communication, and recognizing the signs of burnout. Amanda emphasizes the importance of setting boundaries and making necessary changes to ensure...

In this episode, Amanda discusses the evolving needs of clients in the realm of Online Business Management (OBM) for 2025. She emphasizes the importance of emotional support, ownership, and adaptability in building strong client relationships. The conversation highlights how OBMs can stand out by understanding and addressing the emotional and practical needs of their clients, ultimately leading to...

In this episode, Amanda discusses the often unspoken challenges faced during the transition from Virtual Assistant (VA) to Online Business Manager (OBM). She emphasizes the importance of understanding the behind-the-scenes struggles that many experience, which are rarely shared on social media. Amanda shares her personal journey, debunks common myths about becoming an OBM, and highlights the minds...