Amanda McVicker
The OBM Educator
Welcome to The OBM Educator. I'm your host, Amanda McVicker, a veteran Online Business Manager (or OBM) who serves six and seven figure entrepreneurs, as well as educates new OBMs with the skills and confidence they need to start and grow their own successful business. If you're an aspiring OBM looking to make more money, have more responsibilities, and serve clients at a higher level, then this is the podcast for you! Tune in every Thursday to not only learn something new, but also go behind the scenes of what it's really like to work as an OBM. We'll discuss it all - how to get and keep (and...
Author
Amanda McVicker
Category
Podcast website
Latest episode
Jan 22, 2026
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Episodes
37: What To Do as an OBM When You Don't Know 13.02.2025 14:20
In this episode, Amanda discusses the common challenges faced by new Online Business Managers (OBMs) when clients request tasks they are unfamiliar with. She outlines a general process for handling such situations, emphasizing the importance of research, resourcefulness, and effective communication with clients. Amanda also highlights the difference between tasks that OBMs should know and those th...
36: Building an OBM Business Without Overwhelm 06.02.2025 16:18
In this episode, Amanda discusses how to build an Online Business Manager (OBM) business without feeling overwhelmed. She shares her experiences transitioning from a Virtual Assistant to an OBM and emphasizes the importance of viewing this journey as a process that takes time. Amanda provides practical tips for breaking down tasks, maintaining a positive mindset, and embracing setbacks as opportun...
35: What You're NOT Responsible For as an OBM 30.01.2025 14:20
In this episode, Amanda discusses the common misconceptions about the responsibilities of Online Business Managers (OBMs). She emphasizes that OBMs should not take on tasks that are not their responsibility, such as being accountable for client results, engaging in sales, or providing specialized support. The conversation provides clarity on the boundaries OBMs should maintain to ensure they focus...
34: Building Trust as an OBM 23.01.2025 14:29
In this episode, Amanda discusses the critical role of trust in Online Business Manager (OBM) client relationships. She explores how to build trust from the first interaction, maintain it over time, and address situations where trust may be broken. The conversation emphasizes the importance of communication, accountability, and proactive engagement in fostering strong, long-term client relationshi...
33: What Your Client is Looking to You For During a Launch 09.01.2025 18:35
In this episode, Amanda discusses the essential roles and responsibilities of Online Business Managers (OBMs) during the launch season. She emphasizes the importance of understanding client expectations, utilizing the right tech tools, providing strategic advice, and managing the planning process to ensure a successful launch. Amanda also introduces her upcoming workshop, 'Launch Support 101', aim...
32: Word of the Year: 2024 Reflection + Looking Ahead to 2025 02.01.2025 27:34
In this episode, Amanda reflects on her 2024 Word of the Year and the experiences and growth she had from using that word as a theme. She discusses how this theme guided her decisions, including launching a podcast and a course aimed at helping VAs transition to OBMs. Looking ahead, she shares her new word for 2025 and the goals that she hopes comes from that word. Connect With Amanda: amandamcvic...
31: The VA to OBM Journey with Lily Panameño | The Road to OBM Success Series 12.12.2024 17:15
Continuing her Road to OBM Success Series, Amanda is joined by OBM Lily Panameño to discuss the journey of transitioning from a Virtual Assistant (VA) to an Online Business Manager (OBM). They explore the challenges, confidence-building strategies, and the importance of believing in oneself while navigating this business shift. Lily shares her experiences, insights, and advice for those looking to...
30: Embracing Being Multi-Passionate as an OBM with Michelle Lawrence | The Road to OBM Success Series 05.12.2024 32:44
In the first episode of her Road to OBM Success Series, Amanda interviews OBM Michelle Lawrence, about her journey from the corporate world to entrepreneurship. Michelle shares her experiences, challenges, and the importance of community support in the online business space. They discuss the significance of having a website for OBMs, common mistakes made by new OBMs, and the launch of Michelle's n...
29: Planning for 2025, Part 2: Tracking Analytics in Your Business 28.11.2024 20:08
In this episode, Amanda continues her discussion on analytics that can be tracked in a business, this time focusing on what can and should be tracked in an OBM business! She discusses various metrics that OBMs should track, including financials, time management, marketing efforts, and client success. She also provides insights on how to effectively gather and analyze these metrics to make informed...
28: Planning for 2025, Part 1: Analyzing Client Analytics 21.11.2024 16:09
In this episode, Amanda discusses the importance of evaluating business performance as the year comes to a close. She emphasizes the need for service providers, particularly Virtual Assistants (VAs) transitioning to Online Business Managers (OBMs), to analyze client analytics to identify growth opportunities for 2025. The conversation covers key metrics such as revenue tracking, lead generation, m...
27: Taking Time Off During the Holidays as an OBM 14.11.2024 13:35
27: Taking Time Off During the Holidays as an OBM In this episode, Amanda discusses the importance of taking time off as a service provider, especially during the holiday season. She emphasizes the need for mindset shifts, logistical planning, and setting clear boundaries with clients to ensure a successful break. Amanda shares practical tips for preparing for time off, including giving advance...
26: Handling Disappointment as an OBM 31.10.2024 19:49
In this episode, Amanda shares the often overlooked topic of disappointment in business, particularly for online business managers (OBMs). She explores various forms of disappointment that OBMs may face, including challenges in finding clients, rejection after discovery calls, and the emotional toll of having to fire or being fired by a client. Amanda emphasizes the importance of approaching disap...
25: Setting Up Simple Systems as an OBM 24.10.2024 8:30
In this episode, Amanda shares the importance of setting up simple systems for business efficiency. A lot of people think systems equals high-tech solutions or automations, but Amanda encourages you to think about processes that businesses already have in place. She outlines a step-by-step approach to identifying, analyzing, implementing, and reviewing these systems, encouraging listeners to start...
24: How I Schedule My Calendar as an OBM 17.10.2024 15:13
In this episode, Amanda shares her effective strategies for calendar management. She emphasizes the importance of integrating personal life into scheduling, organizing client work, optimizing meeting times, and ensuring a balanced calendar that accommodates both business and personal responsibilities. She gives her tips and tricks to ensure you can create freedom and flexibility in business and li...
23: You're Not Responsible for Your Client's Results 03.10.2024 9:58
In this episode, Amanda emphasizes the importance of understanding that OBMs are not responsible for the results their clients achieve, highlighting the need for a mindset shift to avoid guilt and burnout. She shares insights on how OBMs can bring their best to the table while recognizing that the ultimate responsibility for results lies with the client. She also introduces her free challenge call...
22: Building Confidence as an OBM 19.09.2024 13:50
In this episode, Amanda discusses the theme of confidence, particularly in the context of transitioning from a Virtual Assistant (VA) to an Online Business Manager (OBM). She highlights common struggles with self-confidence, the impact of limiting beliefs, and the importance of reframing these beliefs to foster a growth mindset. Amanda emphasizes the necessity of preparation and knowledge in build...
21: How to Lead a Strategy Session as an OBM 12.09.2024 15:56
In this episode, Amanda shares how to lead a strategy session as an Online Business Manager. She emphasizes the importance of strategy sessions in building client relationships and dives deep into the process of conducting a successful strategy session. Amanda highlights the significance of thorough client onboarding and also shares tips on leading the conversation, actively listening to the clien...
20: Skills Breakdown: Launching 05.09.2024 19:01
Is the idea of launching in a client's business holding you back from stepping into the OBM role? In this Skills Breakdown episode, Amanda breaks down common launch best practices to give an inside sneak peek into the OBM's role. She discusses three types of launches: waitlist launches, webinar/masterclass launches, and challenge launches. She also provides insights into the setup and execution of...
19: Setting Boundaries And Saying "No" To Clients 29.08.2024 13:20
Feeling overwhelmed by client expectations? In this episode, Amanda talks about a topic that many OBMs and service providers struggle with - the feeling of owing clients something beyond the contracted obligations. This can lead to resentment and eventual burnout. Amanda breaks down three key areas where service providers often feel this unnecessary sense of obligation: taking on unwanted tasks, s...
18: When And How To Hire Your First Team Member 15.08.2024 14:39
Hiring your first team member is an exciting milestone, and almost like a right-of-passage as a business owner. In this episode, Amanda shares her own experience, having hired her first team member seven months into her OBM journey, and gives insights into knowing when and why to hire, the types of support you might need, and the financial considerations involved. She also offers best practices fo...
17: Scope Creep And Enforcing Boundaries - Mini Coaching Session with Kaleigh Tracy 08.08.2024 21:26
In this session, Amanda chats with Kaleigh Tracy, an OBM who struggles with enforcing boundaries and scope creep from her clients. Kaleigh discusses her challenges with being on an hourly retainer and feeling pressured to take on tasks beyond her expertise, including web design, social media management, and VA tasks. Amanda offers advice on setting boundaries, considering hiring a VA, and deciding...
16: Why 2024 Is THE Year To Become An OBM 01.08.2024 13:52
Learn why now is the perfect time to become an OBM and how you can take advantage of the many opportunities available. Amanda shares industry data, highlighting the booming growth of the online coaching industry (potential clients) and the expanding online business space. She explains the increasing demand for OBMs as more entrepreneurs seek support in managing their growing businesses. Amanda als...
15: The Business Of Being An OBM 25.07.2024 16:33
Attracting and retaining clients starts with a solid foundation! In this episode, Amanda dives into the often overlooked aspects of running an online business. She talks about the importance of having well-defined processes for onboarding, offboarding, and invoicing, highlighting how these streamline operations and improve client relationships. She also explains the necessity of legal contracts, r...
14: 3 Client Retention Strategies That Work! 18.07.2024 11:06
Eager to build a sustainable OBM business? Tune in to learn the strategies for securing long-term clients and consistent revenue! From going the extra mile to positioning herself as a critical partner in the growth and development of her client's businesses, Amanda shares how she has been able to maintain positive client partnerships for multiple years. By prioritizing excellent service, being for...
13: From Conference Planner To Booked-out OBM (Amanda's Story) 11.07.2024 23:43
From her early career days as a conference planner to becoming a stay-at-home mom yearning for "more", tune in to hear Amanda's personal journey of becoming an OBM! She shares how she discovered and embraced the OBM role, the challenges she faced (especially during the COVID-19 pandemic), and the strategies she used to succeed and grow her business. She also discusses the importance of putting you...
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