Charlyn Ooi

The Nutrition Business Show

Business EN ↓ 103 episodes

Hosted by Charlyn Ooi, The Nutrition Business Show is the ultimate podcast destination for dietitians, nutritionists, and wellness practitioners. Get valuable insights, actionable strategies, and inspirational conversations with nutrition CEOs to fuel your online business. My mission is to help you break free from traditional private practice constraints, stop trading time for money, and build a scalable business for more freedom and impact. Tune in for tips on growing an online nutrition business, social media marketing, sales, funnels, and creating online programs.

Author

Charlyn Ooi

Category

Business

Podcast website

charlynooi.com

Latest episode

Jul 5, 2026

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Episodes

EP78: The $100K Nutrition Business Framework 11.01.2026

I’ll be honest - building my nutrition business wasn’t always easy. What I’ve learned firsthand is that success doesn’t come from doing everything at once ; it’s about doing the right things at the right time.  In today’s episode, I’m sharing The $100K Nutrition Business Framework , the practical roadmap I wish I had when I was starting out. I’ll walk you through the 3 key stages every nutrition b...

EP77: 2026 Business Growth Playbook: 3 Predictions to Win This Year 04.01.2026

Happy New Year, and welcome to 2026! The rules of online growth have shifted, and most nutrition businesses haven’t caught up yet. In this episode, I’m sharing three key predictions that will shape how nutrition businesses grow in 2026, and what to focus on if you want predictable client flow without relying on social media alone.  Here’s What You’ll Learn: ✨ Why organic social media growth is sl...

EP76: The Highs and Lows of My 2025: The Unfiltered Truth (and What I’m Changing in 2026) 14.12.2025

From our biggest revenue year to tough CEO decisions, 2025 stretched me in ways I didn’t expect. In this episode, I’m sharing the unfiltered highs and lows, plus the exact changes I’m making in 2026 to build an even stronger business. What You’ll Hear: ✨ The biggest highs of the year (including our strongest revenue year + Bali retreat magic) ✨ What it really looks like to lead a growing team an...

EP75: 5 Things to Leave Behind in 2025 if You Want to Grow in 2026 07.12.2025

As we close out the year, most people rush into planning mode; new goals, new strategies, new offers. But real growth doesn’t just come from what you start doing… it comes from what you’re willing to leave behind. In today’s episode, I’m sharing the 5 patterns, mindsets, and business habits you need to release if you want to step into 2026 with more clarity, more momentum, and more ease. What You’...

EP74: The Smartest Way to Use December: Your 2026 Business Growth Plan in 30 Minutes 30.11.2025

December can feel chaotic; sales slow down, motivation drops, and fatigue hits hard. But when you use this month intentionally, it can become the most strategic reset of your entire year. In this episode, you’ll learn a simple, practical way to map out your 2026 Nutrition Business Plan in 30 minutes so you can walk into the new year with clarity, confidence, and direction. What You’ll Learn: ✔ A p...

EP73: Are You Ready for Facebook Ads (or Just Wasting Money)? 23.11.2025

If you’ve ever thought about running Facebook or Instagram ads to grow your nutrition business, but felt scared, confused, or unsure where to start, this episode is for you. Over the past year, I’ve noticed more and more practitioners craving a less camera-facing approach to marketing. The Instagram burnout is real, the algorithm hasn’t been great, and many of you are ready for a strategy that doe...

EP72: Creating Impact Beyond the Clinic: How Metabolic Practitioner Sharon Carius Scaled with Freedom and Purpose 16.11.2025

If you’re an experienced practitioner who’s been thinking about taking your expertise online, but the thought of social media, marketing, or “selling a program” feels overwhelming… this episode will show you what’s truly possible. This week, I’m joined by Sharon Carius, a leading Metabolic Balance® Practitioner from Queensland, who was already well-established in her field but wanted more freedom,...

EP71: 5 Critical Metrics Every Nutrition Business Owner Must Track to Drive Growth 09.11.2025

Let’s be honest: spreadsheets aren’t why you became a dietitian. If you want to grow your nutrition business faster and more sustainably, you can’t rely on guesswork. You need to know your numbers. In this episode, I’m breaking down the 5 critical metrics that will completely change how you make decisions in your business. These are the exact numbers I track, and what I help my clients track, to i...

EP70: Black Friday Promos That Actually Sell (Without Discounts That Hurt Your Business) 02.11.2025

What if you could make more sales this Black Friday… without slashing your prices or running discounts that devalue your work? In this episode, you’ll learn how to create irresistible Black Friday promotions that attract ready-to-buy clients, without breaking advertising rules or compromising your worth. What You’ll Learn: ✔️ Why discounting your 1:1 services can hurt your brand and credibility ✔️...

EP69: Q4 Profit Secrets: How to Beat the Sales Slump 26.10.2025

Discover how you can turn the typical Q4 “sales slump” into your most profitable season yet.  After eight years in business, I’ve seen how a few smart shifts in mindset and strategy can make a huge difference in your bottom line and set you up for a powerful start to the new year. Whether you’re preparing for Black Friday or planning your 2026 goals, this episode will help you finish strong and cr...

EP68: Why Your Nutrition Business Doesn't Feel Like Freedom Right Now (+What to Do Instead) 19.10.2025

If you started your nutrition business dreaming of more flexibility, time with family, and financial freedom, but instead you feel stuck, exhausted, and constantly “on,” this episode is for you. You’ll learn: ✔️ Why offering 1:1 consults keep you stuck and what to do instead ✔️ How a lack of systems and boundaries is secretly draining your energy ✔️ The real reason your income feels unpredictable...

EP67: Which Online Program Model Will Get You to 6 Figures Faster? 12.10.2025

Thinking about creating an online course, membership, or group program, but not sure which one will actually get you to 6 figures faster? In this episode, I break down the five main online program models and share the pros and cons of each, so you can see which one is the best fit for your stage of business. You’ll learn: ✔️ Why low-ticket digital products aren’t the quick win they seem ✔️ When co...

EP66: Scaling a Nutrition Business While Raising a Family: Cassandra Lawless’s Story 05.10.2025

Running a nutrition business as a parent, or trying to grow your income in limited hours? This episode is for you. I’m joined by Fertility Dietitian Cassandra Lawless, Momentum Club graduate, and former My Kitchen Rules contestant, who grew a profitable online practice by getting laser-focused with her marketing and how she spent her time. Cassie went from seeing just a couple of clients a week to...

EP65: Don’t Create an Online Program Until You’ve Done This 28.09.2025

Thinking of creating an online program? Before you hit record on any modules, there are a few key foundations you need to nail. Skip these, and you’ll risk months of work only to hear crickets. In this episode, I’m sharing the most common mistakes I see practitioners make (like launching without a plan), the mindset shift you need about what clients are really buying, and why now is the best time...

EP64: Beyond 1:1 Consults: Why Nutrition Practitioners Are Moving Online 21.09.2025

Being fully booked might look like success from the outside, but does it equate to freedom?  Over the past 5 years, I’ve worked with over 1200 practitioners at every stage of business growth: from brand-new online entrepreneurs to those hitting consistent $30K–$50K+ months. And one thing is always true: every new level brings new challenges.  In this episode, I’m pulling back the curtain on what’s...

EP63: Hot Seat Coaching with Nutritionist Anna: Cracking the Code to an Irresistible Offer 14.09.2025

The key to building a wildly successful nutrition business? Crafting an irresistible offer that speaks directly to your clients’ needs. It gets to be simple. This week we’re back with another Hot Seat Coaching Session , and I’m sitting down with nutritionist Anna Barry . Anna helps women navigate metabolic health, hormone balance, and perimenopause.  In this live coaching session, you’ll hear me w...

EP62: Hot Seat with Dietitian Jina: How to Scale Your Nutrition Business When You’re Already Fully Booked 07.09.2025

How do you scale when you’re fully booked and have no time left? In this hot seat coaching episode, I sit down with Jina George, a diabetes and insulin resistance dietitian from California whose insurance-based practice is thriving, but her calendar is at capacity and her energy is stretched thin. Together, we uncover the roadblocks keeping her stuck and map out simple, scalable strategies to free...

EP61: Branding Lessons from Taylor Swift Every Nutrition Entrepreneur Must Know 31.08.2025

Taylor Swift is more than a pop star. She’s one of the most powerful personal brands of our time. And the way she markets herself holds powerful lessons for nutrition entrepreneurs who want to stand out online and attract clients. In this episode, you’ll learn 5 branding lessons from Taylor Swift that you can apply in your business. ✨ Free Live Workshop Invitation - Happening THIS Week! If buildi...

EP60: Stuck Under $5K Months? Fix These 3 Things 24.08.2025

If you’ve been pouring your energy into your nutrition business but struggle to hit consistent $5K months, this episode is for you. I’m sharing the exact shifts that helped me go from just starting out… to hitting $1 million in revenue in 3.5 years. Inside, I share: ✔️ Why selling sessions is capping your growth (and what to do instead) ✔️ The messaging mistake that causes potential clients to scr...

EP59: I Built a Multi 6-Figure Nutrition Business… And Here Are My Biggest Regrets (So You Don’t Repeat Them) 17.08.2025

Eight years ago, I was sitting at my kitchen table with no Plan B, no safety net. Just me, my laptop, and a determination to figure this out. Today, I’ve built 2 multi-six figures businesses and a 7-figure online business… but if I’m being honest, there are so many things I’d do differently if I could start over. In this honest episode, I’m pulling back the curtain on the real and raw BTS on what...

EP58: The Introvert-Friendly Instagram Strategy to Sign Nutrition Clients 10.08.2025

Maybe you promised yourself 2025 would be the year you finally go all in, but we’re past the mid-year mark and you’re still staring at a blank content calendar wondering what to post. If showing up on Instagram feels overwhelming (and kind of pointless), this episode is for you. I’m breaking down the Instagram strategy that’s helped my clients, many of them introverts, sign their first (and next)...

EP57: Starting Your Online Nutrition Business? Avoid This Costly Mistake! 03.08.2025

Feeling stuck trying to grow your online nutrition business?  Discover the #1 costly mistake keeping most dietitians broke and overwhelmed, and learn the simple first step to finally build momentum toward $5K months. In this episode, you’ll discover: ✔️ The #1 reason your online business feels misaligned (and broke) ✔️ How to stop sounding like every other nutritionist and stand out online ✔️ A cl...

EP56: Turn Your DMs into a Client-Generating Machine 27.07.2025

After a restful two-week holiday (and locking in the dreamy ocean-view villa for the 2026 Nutrition Business Retreat in Phuket!), I’m diving into one of the most common sales mindset hurdles I see: how to confidently transition from DM convo to discovery call without the ick .  Because the truth is having people reach out is just the beginning. If you don’t know how to guide those conversations to...

EP55: 3 Simple Funnels to Get More Nutrition Clients (Even if You're Just Starting Out) 20.07.2025

Instagram is a great place to get discovered, but it’s what happens after someone finds you that turns a follower into a paying client. In this episode, I’m breaking down 3 beginner-friendly funnels every nutrition business needs to grow consistently without relying on social media 24/7. What You’ll Learn: ✔️ How to use a freebie to turn followers into leads (Visibility Funnel) ✔️ How to build tru...

EP54: Here’s How I Run Two Online Businesses in 30 Hours/Week with a Fully Remote Team 13.07.2025

In this behind-the-scenes episode, I’m pulling back the curtain on how I run two online businesses in around 30 hours a week while being a present mum and leading a remote team of 19. You’ll hear the raw, honest truth about how I got here (hint: it wasn’t an overnight success), what I’ve learned from hiring and firing , and why outsourcing has been the key to sustainable growth and more freedom. W...

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