Charlyn Ooi

The Nutrition Business Show

Business EN ↓ 103 episodes

Hosted by Charlyn Ooi, The Nutrition Business Show is the ultimate podcast destination for dietitians, nutritionists, and wellness practitioners. Get valuable insights, actionable strategies, and inspirational conversations with nutrition CEOs to fuel your online business. My mission is to help you break free from traditional private practice constraints, stop trading time for money, and build a scalable business for more freedom and impact. Tune in for tips on growing an online nutrition business, social media marketing, sales, funnels, and creating online programs.

Author

Charlyn Ooi

Category

Business

Podcast website

charlynooi.com

Latest episode

Jul 5, 2026

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Episodes

EP 103: How I Built a VA Team That Runs My Clients' Businesses (feat. Impact VA Group) 05.07.2026

Being busy isn't the problem. Being the only one who can do the work is.  When every client, every launch, and every decision has to pass through you, your business can only grow as fast as you can keep up, and that bottleneck is costing you growth. In this episode, I sit down with my Operations Team Leader Diana to talk about what you can delegate first and how to start even without perfect s...

EP 102: Why Clients Can't Find You on Google (And Why Instagram Isn't Enough) 28.06.2026

Do you really need a website in 2026? Can't you just run your whole business from Instagram? In this episode, we tackle that exact question and look at what you need in a website to turn browsers into leads. Here’s what you’ll learn: ✨ The #1 homepage headline mistake that kills your Google ranking instantly ✨ Three practical SEO tips to get found by your ideal clients ✨ A hidden trick to domin...

EP 101: $10K Months with Under 2000 Followers: How This Fertility Expert Did It 21.06.2026

Growing your Instagram page in 2026 is not about posting more content. It is about posting with intention, so every piece actually moves someone closer to working with you.  In this episode, I walk you through the different types of content you need to attract, nurture and convert your ideal clients, and how to prioritise marketing content to grow your business without it taking over your day. ✨...

EP 100: The AMA Episode: What You Asked About Business, Burnout, Team & Motherhood 14.06.2026

CELEBRATING 100 EPISODES! 🎉 I’m marking this massive milestone by pulling back the curtain and answering your most highly requested questions with zero gatekeeping. This one is a completely unfiltered look behind the scenes at what it actually takes to build a sustainable, thriving online business on your own terms. In this episode, I answer your biggest questions including:  ✨ How to build an o...

EP 99: How Dietitian-Naturopath Casey Went From Idea to Full Group Program Cohort in 8 Weeks 07.06.2026

If you work with clients in the natural health space, chances are you're already working with disordered eating, whether you realise it or not. But do you feel equipped to support them safely? In this episode, I'm joined by Casey Conroy (naturopath, dietitian, yoga teacher, and credentialed eating disorder clinician) shares exactly how she built a practitioner training program to answer that very...

EP 98: The Mid-Year Audit: How to Finish 2026 With Consistent Income Months 31.05.2026

We are officially halfway through the year. If you aren't quite where you wanted to be with your revenue goals, your instinct might be to push harder, post more, or launch something new. But busywork won't fix a broken system. In this episode, I'm walking you through the exact 3-engine diagnostic framework audit I run with my client to spot the hidden gaps blocking their growth. If you feel like y...

EP97: Red Flag Clients: How to Spot Them, Set Boundaries, and Protect Your Business 24.05.2026

You got into this work because you care. But when clients are messaging at all hours, moving the goalposts, and blaming you for results they never showed up for, that care starts to cost you. Here’s what you’ll discover: ✨ The three red flag client types every nutrition practitioner needs to know, and the subtle signs to watch for before they even sign up  ✨ Why screening for energetic fit matte...

EP96: The Tax Mistakes Costing Nutrition Business Owners Thousands (And How to Fix Them) 17.05.2026

If you're a health professional running your own business, chances are you're either overpaying tax, missing deductions, or both. With the end of financial year (EOFY) just around the corner in Australia, Jenny Theodore, Chartered Accountant and Registered Tax Agent from Eire Consulting joins us to break down what every nutrition business owner needs to understand before EOFY. Here's w...

EP95: The Real Reason You Haven't Hit Your Income Goals Yet 10.05.2026

You have the qualifications. You care deeply about your clients. You've been showing up. So why does hitting a consistent income goal still feel so far away? In this episode, I break down the full system behind a six-figure nutrition business and what it actually looks like when all the pieces are working together, so you can stop guessing and start building with intention. Here’s What You’ll...

EP94: The Anatomy of a 6-Figure Signature Program Offer 03.05.2026

After generating over $3 million dollars in online sales and coaching 1300+ practitioners, I’ve seen exactly what separates the programs that launch to crickets from the ones that sell like hotcakes and hit 6-figures.  Most practitioners who want to build an online program know what they want to teach. What most people don’t know is how an offer is actually supposed to look like, and there's a...

EP93: Is Your Program Idea Actually Worth Building? 26.04.2026

Struggling to decide on your program topic? Most practitioners get stuck in a loop of "Is this too broad?" or "Is it too saturated?" and end up staying at square one for months. In today’s episode, I’m helping you escape the 'Passion Trap' so you can finally settle on a program idea that sells. I’m sharing the three big signs that your idea is a winner and the one commo...

EP92: Is Building an Online Nutrition Program Actually Worth It in 2026? 19.04.2026

In this episode, I break down whether building an online nutrition program is actually worth it in 2026 and bust the three biggest myths stopping experienced practitioners from making the leap. ✨ The Big Question: Is building an online nutrition program actually worth the effort in 2026, or have you missed the boat? ✨ The 2026 Reality Check: If the $297 "passive course" model is failin...

EP91: The Mistakes I Made Building My Nutrition Business as a Mum (And What I'd Do Differently) 12.04.2026

Building a business as a mum is nothing like what the highlight reel makes it look like. There's no laptop lifestyle sipping mojito on the beach. There's school pickup. There's guilt. There's the very real fear that if you stop, everything stops with you. And when you're building under that kind of pressure with a busy lifestyle and no blueprint to follow, it can create a lot o...

EP90: How to Get Clients Without Posting Every Single Day 05.04.2026

You're creating content but it's not bringing in clients. You're watching your analytics, second-guessing your captions, and somewhere in the back of your mind you're wondering if Instagram even works anymore. It does. But not the way most people are using it. In this episode, I break down exactly what needs to change. ✨ The three types of content your audience needs before they f...

EP89: The Discovery Call Mistakes Costing You Clients 29.03.2026

Ever had a discovery call that seemed to go really well, and then your prospect just ghosted you? You’re left wondering what went wrong, replaying the whole conversation in your head. It’s probably not what you think. But there are a few small, fixable mistakes that are quietly costing nutrition professionals clients on every call. In this episode, I break down exactly what they are and what to do...

EP88: Why You’re Struggling to Sign Clients (And What to Fix First) 22.03.2026

You're posting. You're showing up. You're putting in the time and yet your inbox is quiet and the clients aren't coming in. The frustrating truth is that signing clients isn't just about focusing on one thing. It requires a system. And if any link in that chain is broken, the whole system falls apart, even if everything else looks like it's working. In this episode, I walk...

EP87: What Nobody Tells You About Building a Nutrition Business Online 15.03.2026

Most dietitians assume that if they’re experienced, qualified, and good at what they do, clients will naturally find them online. But the online world plays by completely different rules. In this episode, I share five hard truths I wish someone had told me before I started building my business online, lessons learned after nearly a decade in business and coaching over 1200 dietitians and nutrition...

EP86: 3 Things My Clients Do Differently (That Drive Predictable Conversions) 08.03.2026

Are you a brilliant clinician who has hit a "Business Ceiling"? Expertise alone doesn’t create a 6-figure business. In this episode, I share the 3 strategic shifts my clients use to move from inconsistent referrals to predictable $10k - $20k months. Inside the episode, I unpack: ✨ The "Niche" Breakthrough: How one client went from referral-only to signing 6 high-ticket clients from IG in one mont...

EP85: This Is Why You’re Busy, But Not Scaling 01.03.2026

There’s a stage in business where many practitioners hover. You’re signing clients, but it still feels inconsistent. Your income relies heavily on you, and scaling to consistent $20K - $30K months feels just out of reach. In this episode, Katrina and I unpack the real difference between building and scaling, and what’s actually keeping practitioners stuck before consistent five-figure months. You’...

EP84: The Launch Model That Creates Predictable Revenue in 2026 22.02.2026

There’s a lot of noise right now about whether launches still work in 2026. But the issue isn’t launching itself, it’s the model behind it. In today’s market, buyers behave differently, decision cycles are longer, and demand has to be built long before you open doors. In this episode, I break down what’s actually working for dietitians and nutrition professionals right now including: ✨ How 2026 b...

EP83: What It Actually Takes to Build a $30K/Month Practice 15.02.2026

If you’re already getting clients and generating $5K per month, scaling to $30K months isn’t about working harder. It’s about prioritising the right things. In this episode, I’m sharing the three strategic priorities I’d focus on if I were scaling a nutrition business in 2026, and where I see capable practitioners waste time at this stage. Here’s What You’ll Learn: ✨ The one growth focus you need...

EP82: The 3 Engines Powering a Thriving 6-Figure Dietitian Business 08.02.2026

Many dietitians build their business using the same mindset they had as an employee - focused on doing more, playing it safe, and holding everything together themselves. That’s why even when clients are coming in, the business still feels unstable. In this episode, I share why stability doesn’t come from hustling and pushing; it comes from building the right systems. Here’s What You’ll Learn: ✨ W...

EP81: What It Really Takes to Build a Sustainable 6-Figure Nutrition Business (Leigh Merotto’s Journey) 01.02.2026

Most 6-figure nutrition businesses aren’t built overnight; they’re built deliberately.  In this episode of The Nutrition Business Show , I’m joined by my long-term client Leigh Merotto, whose business has grown steadily and intentionally over several years. Leigh shares what her business looked like in the early days, from back-to-back 1:1 consultations and long hours to a calm, six-figure busines...

EP80: How to Create an Online Program People Will Actually Pay For (Hot Seat with Elise Pope) 25.01.2026

Feeling stuck because you have too many ideas, and worried about choosing the wrong one for your signature online program? In this episode, I’m coaching Elise Pope, an Accredited Practising Dietitian from Australia and co-founder of Hera Nutrition, through a live hot seat coaching session to help her gain clarity on what to build next. Elise works across pregnancy, infant, and child nutrition. Lik...

EP79: Are Online Courses Dead? What Dietitians Should Sell Instead 18.01.2026

There’s been a quiet shift happening in the online space, especially when it comes to online courses. Having run online health programs since 2019 and now in my 9th year in business, I’ve seen the evolution of online programs firsthand. This episode unpacks what’s actually working right now, what dietitians should be selling instead of relying on 1:1 consults, and how to build a business that supp...

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