The Nursing Home Podcast

Normal humans make decisions based on the recommendations of their friends and social circle. They will make serious financial and health decisions based on their peers opinions regardless of their level of expertise.  This leaves the opportunity for providers share actual valuable content to your target audience and you'll become that trusted peer that they'll turn to for help and guidance  If yo...

Shmuel: Can you really do effective therapy remotely without any physical contact?  The Guttmanns:   We were actually somewhat surprised at how well it worked out. In the past, we were able to successfully implement teletherapy for our out-of-town clients. However, we had the luxury of planning for it properly by having an initial in-person session to prepare them for the remote sessions.  Covid-1...

Even if you're ranking really well organically, you still need to have paid ads. This is especially true on a mobile device where you will not even see the organic results 'above the fold'.  There are 4 paid ads that show up before all the organic results show up. Can paid ads actually increase your census today?  Yes! You can have Google ads showing in specific locations and after a few days the...

 Meet the Founder Charles Mann - founder at Accushield - was steeped in the world of senior care since his early childhood when his dad opened up one of the earliest assisted living facilities in Atlanta, Georgia.  Around 10 years back, Charles wanted to create a facility that would help bridge the gap between nursing homes and assisted livings.  Once involved in 'boot on the ground' operations of...

In this episode, we meet the founder and CEO of Athene Telehealth, Freida Srisuk.  Freida is best equipped to address nursing home marketing because of her extensive background as a clinical liaison on the nursing home side and managing a hospitalist group on the hospital side.    So here’s the short version of Freida’s response:  the short answer is yes, case managers are an important factor and...

*** We apologize in advance for the audio quality in today's episode. It was recorded remotely but was too good not to share. *** In today's episode, we meet Kathy Parry - The Resilience Expert, who helps professionals stay energized, engaged, and effective especially during disruptive and traumatic events. Kathy shares the science behind responding to unexpected traumatic events. There are critic...

Brianne Schmitz actually graduated college with a music therapy degree and started doing music therapy in a nursing home.  When the administrator noticed her interest in the business end of the operations, she was encouraged to pursue this. Brianne is uniquely equipped to fully understand the journey and the subtleties of the resident experience having entered the role from the softer, music thera...

In this episode we meet Michael Citronenbaum of Unclaimed Financial, a company that finds money that's rightfully theirs. These funds are from unclaimed insurance claims, forgotten accounts and other sources.  Today we learn about the recent financial assistance programs available to nursing home providers which puts them in a much better financial position for the short term.  This will enable th...

In this episode, we meet a nursing home administrator, Nicole Verdon, who passionately share the dedication and devotion of the nursing home caregivers and the lack of adequate funding for even the basic level of care pre Covid19. A nursing home loses an average of $38/day per Medicaid Patient in Massachusetts. With an average 70% Medicaid census, this business model simply does not work! It's tim...

Robin shares with us the perspective of the surveyor when entering and surveying a nursing home. They have pressure from their managers to complete the survey in a specific time frame (usually 4-5 days).  The regulation requires that all surveys are completed in 9-15 months and that can be a challenge when a facility is not prepared and ready to go.  I wait, hope and pray for the day when all surv...

Moe Rabi, COO of Senior Care Therapy, transitioned from selling DME (durable medical equipment) to his current role. He explains the transition, as a natural move from helping to helping.  People do business with people. We need a personal relationship with the business we are working with. We are social animals and we crave genuine human connection.  Personal profiles have much more engagement th...

*** we apologize for the audio quality on this episode but this was too good not to share :) *** The nursing homes have always been the dumping grounds for the hospitals. Patients that cannot be safely discharged back to the community find themselves discharged to nursing homes.   This introduces multiple challenges in the nursing home setting when new residents are introduced into a setting of th...

There are lots of ways to show appreciation to the folks in the nursing homes: Send food - doughnuts and coffee goes a long way to boost morale. Hazard Pay- nursing home owners can adjust their pay to reflect this challenging work situation. Treat the staff like the heroes that they truly are :) What the nursing homes can/should do:  community relations is everything. Create, maintain and cultivat...

Outbreaks were happening even after facilities were closely monitoring the residents' temperatures. The challenge was getting ahead of this problem.  Here's the NY Times article by Dr. Levitan explaining the strange nature of Covid19 pneumonia having almost no symptoms at all until its too late to intervene.  After digging through the data, Shalom and his team discovered that the oxygen levels had...

Practical steps to manage Coronavirus: Sick staff should really stay home. (we know that nurses make for the worst patients. They'll come to work not feeling well because of how greatly they care for their patients. Now is not the time for that.) Use proper protective equipment including full face shields. If possible, assign one staff member to care for a positive coronavirus patients to minimize...

Nursing homes have been hesitant to embrace social media for a variety of reasons. HIPAA concerns, legal reasons and of course marketing concerns. What many centers don’t realize is that content will appear online regardless if they allow it or not. Pages are auto-generated for facilities where residents and even employees are already posting information. By fully engaging on the various social ch...

Lots of the regulations governing the telemedicine space were relaxed in an effort to bring the skilled physician care to the patients in real time.  This is a great step forward in the med/tech space and we hope this will have a lasting impact on the industry.  Brad and Dr. Carpenter point out that telemedicine is simply a technology to connect physicians with patients. However, the bottom line i...

In this episode we meet... Ari Shabat, CEO of Reside Admissions, a new innotive onboarding solution for nursing homes to streamline the admissions process.  The software asks simply worded questions to fill complex forms on the back end.  Really fascinating episode!  Watch the demo reel at here to best understand the power of Reside Admissions. 

In this episode... We meet Eva Vennari where she gives us the tools to actually look after ourselves while caring for those we love most.  Reach out to  Eva at TheElevateInstitute.com   

In this episode... We meet, Steven Zaidman, a Licensed Medicare Insurance Specialist, and he walks through the process of planning and paying for long term care.  Many times the children of the patient are hit with this cost unexpectedly. They have very limited intimate knowledge of their parents finances and sometimes in for some surprises.  Having a conversation earlier on with parents regarding...

There are keywords that the nurses are documenting that can be clues or early signs for coronavirus symptoms.  Megadata's new tool  reports on these small changes early on and gives clinicians the ability to detect them early on and prevent the spread of the virus.  TAKE ADVANTAGE OF THIS FREE OFFER! EMAIL: Covid19@megadatahs.com

Directors of nursing/Admins: support your staff help them grow, even if they will outgrow your facility understand their challenges and address them Don't be overly punitive It's a tough environment to lead or be led. The bottom line is that anyone in the industry should be there only because they genuinely care.    Jennifer's new Business Silverstar LTC Advisors

In this episode we explore this fascinating service with John Freitag of All American Hospice . Here are some issues covered in this broad-ranging episode: Did you know that patients can graduate from hospice? Who pays for hospice?  What types of treatments and medications can be continued while on hospice care?  Why should nursing home operators partners with hospice providers?  The role of the h...

Adult day care centers are an untapped resource for nursing homes and hospitals.  Both are concerned with successful community transitions (read:sending the residents home and having them stay there) and adult day care centers can be really effective in accomplishing this goal.  It's time for the nursing home professionals to seriously and fully utilize our professional community  partners.    Rea...

Here are some of the topics we covered in the packed episode:  Alternatives to nursing home care: independent living, home care, adult day care and technology remote care. We've discussed telehealth in the past on this show with Mordy Eisenberg of Tapestry Healthcare and with Michael Smith of Marquis Health Services .  Are tattooed advanced directives legally binding?  FOLLOW DAVID  Eldercaredirec...