The NO BULL$H!# Marketing Podcast

In this episode of the No BS Marketing Show, Dave talks about athleisure. No, he's not dissecting the style. He's focusing on how athleisure has evolved over the years from spandex and Adidas Superstar shoes in the 80s to Under Armour and Yoga pants in the 90s and let’s not forget velour tracksuits in the early 2000s, and how the market still has an interest in this style of clothing tod...

Another unimpressive season of Pittsburgh Pirates baseball has come to a close and what’s worse than their dismal record of 69 wins and 93 losses is how they handled the firing of club manager Clint Hurdle who during his tenure was named National League Manager of the Year when the team made the postseason for the first time in 20 years. Give this episode of the No BS Marketing Show a listen to le...

For one reason or another, outsourcing work has been deemed as a sign of weakness and inefficiency when in reality, it shows that you’re dialed in to maximize your outcomes by leveraging outsourced partners who focus primarily on the task that you’ve delegated to them. In my opinion, outsourcing helps streamline processes and gets things done more efficiently. I believe that there are two overarch...

In this episode of the No BS Marketing Show,  you'll learn about content logistics and how it's tied to two key audiences: content creators and people who hire, manage and lead content creators. Why do you need to care about content logistics? Because there’s a disconnect that leads to misperceptions, confusion, and a lack of productivity. That disconnect between content creators and peo...

In this episode of the No BS Marketing Show, I’m talking about the new wave of mall rats, Generation Z, and how their frequent visits to shopping malls offer brands who take the time to do their research and collect marketing intel the opportunity to connect with this newfound target market. I have to admit that when I came across a Bloomberg Businessweek article titled, A New Crop of Mall Rats, t...

Before you give this episode a listen, be sure to tune into part one of Dave’s interview with Mike Cherock. Part two picks up with a discussion of the triple bottom line which is a model that Mike has been and continues to be committed to and is reflected in the AE Works logo. Mike is a firm believer in making the core values of his company which are leadership, integrity, and craftsmanship, come...

In this episode of the No BS Marketing Show, you'll hear from and about Mike Cherock, the President & CEO of AE Works, an architectural engineering firm that's based in downtown Pittsburgh and has been recognized in a lot of ways including, Smart Business 50, Best Places to Work, Top Design Firms, and Fastest Growing Companies. Not to mention, Mike has also been recognized with prest...

This episode of the No BS Marketing Show is a special one. Not only is Dave joined by guest Tom "T-Rod" Rodriguez, but the theme of this episode is all about basketball and the class of 2015 MASSolutions AAU basketball team. You might be wondering what does basketball have to do with business? If you give this episode a listen you'll see the overlapping similarities as both require...

A few weeks ago, I had the opportunity to be a guest on Mike Malatesta's podcast, "How'd it Happen?" During our conversation, we talked about a range of topics from how my involvement in sports, music, and coaching have helped me develop as a leader to talking candidly about the rough and rocky start to MASSolutions. I had a great time recording this podcast and I think you&apo...

 On August 6, 2015, the first episode of the No BS Marketing Show aired and since then, Dave has recorded over 300 additional episodes that focus on communication, leadership, marketing, and more. In this four-year anniversary episode, Dave discusses the six traits that all of his guests have in common. No BS Marketing Show guests are...1. Humble2. Maximize unplanned opportunities3. Self aware4. U...

Howard Schultz, the CEO of Starbucks said it best, “If people believe they share values with a company, they will stay loyal to the brand.”In this episode of the No BS Marketing Show, Dave talks about how today’s consumers of everything and anything focus on both value and values—theirs and yours. It’s about showing what’s in it for them—current and potential customers—their value. And what you’re...

Last week, Dave was out west in sunny California to meet with clients and help them identify areas of improvement and opportunities to double-down on their strengths. In this episode of the No BS Marketing Show, Dave gives us a rundown of his California trip PLUS he offers some helpful tips for people who travel often for business. Enjoy this episode and if there's a specific topic you'd...

Dave recently hosted a webinar for members of JARI, a large economic development organization serving Western PA about How to Build Your Brand. Listen in as Dave talks about the importance of making your messaging concise and about them - your target markets. Always remember, brevity is imperative. If you're interested in pinpointing your Big Idea and building effective messaging around it, c...

In part one of our two-part B2E marketing podcast series, Dave talked about what B2E marketing isn't. As a quick refresher...B2E marketing isn’t about an employee portal or an employee intranet. B2E marketing doesn’t mean that you send out an employee newsletter via email. B2E marketing doesn’t mean that you hang up a sign in the break room and call it a day. Rather, B2E marketing is about bu...

An open line of communication between you and your employees is your greatest opportunity for success and building a strong, long-lasting foundation for your business. That's why at MASSolutions, we’ve built a business-to-employee program, or B2E marketing for short, to help you effectively communicate with your employees. We’ve taken our years of experience in B2B and B2C marketing to create...

In a way, the Best Buy and Amazon story is reminiscent of David and Goliath. Even though Best Buy hasn’t defeated the e-commerce giant, Amazon, just yet, they are holding their ground. How is Best Buy doing it? Dave explains in this episode of the No BS Marketing Show.

You asked, Dave answered! We're featuring a new segment of the No BS Marketing Show, Ask Dave, where Dave answers questions about everything from leadership to marketing. In this episode, he's asked, "Where will the largest ad agencies be in five years if they don't start focusing on REAL marketing?"Listen to this episode to get his answer! If you have a question that you&...

 In this episode of the No BS Marketing Show, Dave and Maria talk about a story that involves Beyonce and Reebok. Yes, it sounds random, but there's more to it than meets the eye. Listen in as they discuss how both external and internal crisis management can make a big difference when a rumor spreads like wildfire.

In part two of my interview with Ed Shriver, a founding partner of Strada Architecture LLC., we continue our conversation about the evolution of his career in architecture. In this episode, Ed delves deeper into how working with Disney positively impacted him, how he and his partners at Strada have evolved over time, and how they Design with People in Mind®.Enjoy!

In this episode of the No BS Marketing Show, Dave sits down with Ed Shriver to talk about his career path and how his time in the military provided him with valuable life lessons that he continues to leverage as an architect. Enjoy part one of our two-part interview with Ed Shriver, a founding partner of Strada Architecture LLC.

We're excited to share with you the 300th episode of the No BS Marketing Show! In this milestone episode, Maria Marchewka, a Content Specialist at MASSolutions, flips the switch on Dave and asks him about his podcasting journey so far. This Q&A session is going to be valuable for people who currently have a podcast, are thinking about starting a podcast, or simply love listening to podcas...

Storytelling matters. While it can be tempting to use hyperbole to get your point across, it can be a detriment to your overall messaging. In the world of marketing, substance and storytelling go hand-in-hand and your goal should always be to tell a real story in the most memorable way. How do you do it? Dave tackles this topic in this episode of the No BS Marketing Show. Enjoy!

In this episode of the No BS Marketing Show, Dave sits down with healthcare leader Arnie Burchianti to talk about everything from building and scaling a business to the importance of taking the time to ask questions and listening in order to grow. Arnie also discusses how his time at Duquesne University, where he graduated with a Master's Degree in Physical Therapy and a Bachelors Degree in H...

From Pokemon characters to the great debate about whether it's called "soda" or "pop," this special "Take Your Child to Work Day" episode of the No BS Marketing Show features an interview between our very own Mike Gatti and his son, Felix. Enjoy!

"Who taught you how to have a valuable conversation?"It's a difficult question to answer but it's one that today's guest, Clyde Horner, has been asking his new Vistage members for a number of years. Listen in as Dave and Clyde talk about leadership and how important effective communication methods are in having valuable conversations with others.