The NO BULL$H!# Marketing Podcast

 Are you playing the crazy busy game of frustration? Is your plate filling up with tasks that you are struggling to complete because your boss asked you to, or your teammates are swamped? Listen as Dave explains the dangers of attempting to juggle too many tasks and how you can properly manage them.

 This week's episode features Lisa Rios, CEO of the LDI Group and a chair of VISTAGE. Lisa began her leadership journey in the school of hard knocks, where she learned to rise to the top of industries that were male-dominated. Listen as Lisa details the importance of the leadership and followership relationship; from understanding culture, showing respect, learning discipline, growing from mi...

This week's episode features Dr. Kyle Smart, Partner and Chief Medical Officer of Cucamonga Valley Medical Group (CVMG). Listen as Kyle shares his leadership journey, from starting in construction, then on to medical school, and eventually to opening his own practice.

What do Apple and JCPenney have in common? Ron Johnson. Ron Johnson was originally known for making the Apple Store into the popular platform that it is today. He took that success and left Apple for JCPenney where he became their CEO in 2011. However, his successes at Apple did not translate well to JCPenney. Listen as Dave explains what Johnson could have done to improve JCPenney's brand an...

Senior leaders are commonly misperceiving marketing, which is resulting in a loss of money. Marketing is not just data. Real marketing uncovers what the unique story is through marketing intel, research, and real marketing segmentation. Listen as Dave explains the four strategic marketing KPIs that you and your company should use to better your strategy, lifetime value, and decision-making process...

Buying someone food is not marketing. Instead of attempting to sell your client by pleasing their palate, focus instead on their wants and needs. Listen to this week's episode to learn about the six ways that you can focus on real marketing to better serve your clients and your company.

Focusing too much on industry experience during the hiring process can limit potential or result in a bad fit for the organization. Instead of searching for an exact experience match when screening potential new hires, focus first on the person's attitude and outlook. Listen to learn more!

Do you suffer from cliché overload? Do you or those around you use clichés to explain away a problem or situation? Listen as Dave explains how to steer away from clichés to improve your professional and personal life.

"That's not my problem." How often do you think that when a new process is implemented, a new idea is proposed, or a client is unhappy? Listen as Dave explains why the "Not my problem" problem is one of the biggest roadblocks to change and how you can overcome it.

If a co-worker asks if you have a minute to talk, how often do you say no? Did you know that failing to properly manage office interruptions can have negative effects? Listen as Dave recaps a study conducted by Basex detailing what happens when interruptions aren't properly managed in the office.

We've all encountered a difficult client, but have continued to work with them because "the customer is always right." Right? Not exactly. Listen to learn three ways that your company can find and keep customers that fit.

What's the story behind AFLAC's famous white duck, and why has it left such an impact on the company? Listen to learn how Daniel Amos, Chief Executive Officer of AFLAC, utilized marketing intel to create a brand that stood out from the competition. Also, listen for Dave's five tips that any company can learn from AFLAC's example.

Unbelievably cold weather didn't deter Dave! He delivered a talk on the hot topic of podcasting at the “B2B-TO-YB” podcasting event hosted by the YaJagoff! team. During his presentation, Dave shared staggering statistics to show the rise in popularity of podcasting, the eight reasons you should be podcasting, and why it’s an important part of a company’s overall content marketing strategy. Li...

Gillette's Be Better ad has generated many conversations, both positive and negative, since its release. While the ad may seem controversial, there are four key takeaways that listeners can learn from this advertisement. Listen to learn all four. As mentioned in the episode, listen to Dave's podcast about Nike's ad with Colin Kaepernick to see the similarities between both ads for y...

Listen to Dave’s quick messaging tip about how to use 20% off to improve your Marketing ROI.

Last week, Dave talked about how our listeners can learn from Mike Tomlin's Press Conference.  This week, Dave discusses what he learned from another Steelers' Coach, Chuck Noll, at a very young age.

Image Courtesy Wikipedia CommonsMike Tomlin's season-ending press conference was informative. Listen as Dave recaps the conference and provides six ways to improve your personal and professional communication.

There were many great guests on the No BS Marketing Show in 2018. As the year comes to an end, Paul Sandberg, member of the MASSolutions team, highlights some of the best content shared with us. Listen to hear the top tips shared by special guest Aaron Watson!

Get cozy by the fire and listen to the MASSolutions holiday special! This episode features not only the MASS crew but also Jen Saffron, proprietor of Sprezzatura. Sprezzatura is a catering and cafe business that specializes in customized Italian and Italian-American food. At Sprezzatura, everyone is welcome to the table, but will this hold true after spending an evening with the rambunctious MASS...

Which logo is best? Large, medium, or small? Flashy, simplistic, or minimalist? Listen to learn how to leverage art and science to craft the best logo for your company.

Presentations are seemingly inescapable and so, too, are the negative feelings that come with them. Is there a way to create a great presentation to pitch to audiences without underwhelming or overwhelming them? The answer is yes. Listen to learn about eight no BS ways to reach your board, investors, and senior management through great presentations.

Storytelling is a term we hear all the time. How often is the substance within these stories misconceived, though? Listen to learn more about the importance of truthful storytelling and cut the BS.

Image courtesy of Wikipedia Commons Learning from...Ben Roethlisberger? How did Big Ben change his approach to messaging for the better? Listen to learn more.

 In this edition of “Words Matter,” Dave takes a quick dive into the semantics of the words “fact” and “truth.”You might think they’re interchangeable, but the fact of the matter is these two words don’t mean the same thing and the truth is they are not always synonymous. Huh?!Dave clarifies in this episode of the No BS Marketing Show! 

It's my first "guest" host of the No BS Marketing Show. By guest host, I mean I did the intro and the outro.  Listen to me (Mike Gatti) getting comfortable with being uncomfortable as Chuck and Dave talk about Ross Perot, Corporate Culture Shifts, and IBM.Listen to the full episodes here and here.