The NO BULL$H!# Marketing Podcast

In part one of Anthony's interview on the No BS Marketing Show listeners got the inside scoop on the origin story of how Fitt came to be and the road that got him to where he is today. In this episode, Anthony talks about... Pitching Fitt to Bob Nutting, the owner of the Pittsburgh Pirates Attending Gary Vaynerchuk's 4D's consulting session The power of persistence and believing in...

 Courage. Persistence. Tenacity. Vision. These are just a few of the words that come to mind when talking about Anthony Vennare, the CEO & Co-Founder of Fitt. His story is one that's filled with adversity and challenges, but through it all, he's leaned on his passion for fitness and unbelievable level of tenacity and grit to push forward. For Anthony, his entrepreneurial path wasn&ap...

Embrace change. That seems like a foreign concept to many of us because as human beings, we have the innate tendency to resist it at first. Why? Because even though change is inevitable, it can be scary and seemingly knock us off our path. But, despite all of that, if there’s anything in life that remains constant, it’s change. And, the true difference-maker that determines our success is how we r...

Dave recently read through some articles that talked about the role of the Chief Marketing Officer (CMO), the lifespan of the position, and its future. As a person who has been a Chief Marketing Officer before, Dave had a lot to say about this topic and in this episode of the No BS Marketing Show, Dave and Maria talk about one article in particular from Forbes titled, "It Is CMO Wake-Up Time....

Dave gets asked a lot of questions about building a marketing budget. People want to know the particulars and the amount, and what that the marketing budget should cover. It's a big question and in this episode of the No BS Marketing Show, Dave breaks his answer down into three main areas that people should focus on when setting their marketing budgets. They are: Marketing Strategy Marketing...

Pepsi recently unveiled its first U.S.-based tagline in 20 years, That's What I Like.  Dave always has an opinion on company taglines because, at MASSolutions, we help companies create theirs by using The Big Idea Advantage™ that’s based on the information we’ve gleaned from The Brand Analyzer™.We take all of the data we’ve collected and create messaging that speaks directly to our client’s t...

Did you know that a 30-second ad for this year's Super Bowl on Fox costs $5.6 million? There's no denying that Super Bowl ads are the most talked about by fans and coveted by brands, and in this episode of the No BS Marketing Show, Maria gets Dave's take on... Super Bowl ads in general. What makes it worth a company's investment? The WeatherTech-sponsored "Lucky Dog"...

Kobe Bryant will be remembered for his unbelievable career as a professional basketball player. He was a five-time NBA champion, two-time NBA Finals MVP, the NBA's Most Valuable Player in 2008, an 18-time NBA All-Star, and a two-time Olympic Gold Medalist. But beyond the accolades and accomplishments he earned on the court, he was a husband and a father. And, as a husband and father of three...

In this week's episode of the No BS Marketing Show, Dave shares four marketing trends and predictions for 2020.As marketers, we understand that change is a constant and every year offers new opportunities, social platforms, and tools that marketers need to master in order to stay relevant and in front of their target audience. And, this brand-new year and decade aren’t going to be any differe...

Transactional vs. TransformationalWhich do you align with most? That's the question that Dave asks and challenges his listeners to honestly answer in this episode of the No BS Marketing Show. Listen in as Dave... Explains the difference between transactional vs transformational Talks about why BS marketing is a byproduct of not being honest with yourself and what type of buyer/marketer you ar...

Q. Finding talent is one of our biggest challenges right now. You talk a lot about B2E Marketing and Communications. How does that help with finding talent? A. No matter the industry, companies are battling to recruit and retain top talent and in this Ask Dave episode of the No BS Marketing Show, you'll learn... About the importance of business-to-employee (B2E) marketing Why recruitment and...

It's hard to believe that 2019 is just about over and this past year was a good one for the No BS Marketing Show. Each week, we delivered a new episode with helpful insights about brand strategy, communication, leadership, marketing and more. And in 2019, Dave welcomed eight influential guests to sit down and talk with him about their careers, leadership styles and shared valuable lessons for...

Think about a teacher, coach, or college professor that made an impact on your life. Think about them in your mind's eye. What do you see and hear when you think of that person? What did they say that left a lasting impression on you? What do you remember about their leadership skills? There's probably a mantra that person had, a story they told, a phrase they used that stuck with you. T...

What do Kerrygold Grass-Fed Butter and branding have in common? In this episode of the No BS Marketing Show, Dave talks about Bulletproof Coffee and how the grass-fed butter he used (Kerrygold Grass-Fed Butter) introduced him to a living, breathing case study of the power of the Four P's of Marketing to build a brand and grow sales. Here's a quick refresher of the 4 P's of Marketing...

In this episode of the No BS Marketing Show Dave talks about how Tesla and Apple are creating unique shopping experiences for their customers. The idea for this episode came to be as a result of a bad experience that Dave had at a Verizon store in the mall. In fact, it was so terrible that he actually left and made his way down to the Apple store for tips on his iPhone and iPad. And, it just so ha...

In this episode of the No BS Marketing Show, Dave is joined by Dr. Janet Stout, the President and Director of Special Pathogens Laboratory and a Research Associate Professor at the University of Pittsburgh Swanson School of Engineering in the Department of Civil and Environmental Engineering. Although Special Pathogens Laboratory has "Laboratory" in the name, it's more than just a l...

If you’re a small business owner and Small Business Saturday fell off your radar this year, don't worry. In this episode, Dave provides his insight on four Small Business Saturday social media tips that you can implement as soon as this podcast is over. They are... Assessing your marketing efforts as a whole Telling your story Featuring other small businesses on your social channels Getting s...

Entrepreneurship is like a rollercoaster. There are ups and downs, twists and turns, but if you're committed to it, you'll enjoy the ride no matter what. Although it's easier said than done, there are many people who are under the illusion that when you own your own business, you can do whatever you want, when you want. Unfortunately, that couldn't be further from the truth and...

On this episode of the No BS Marketing Show, you'll hear a quick interview with Dave while he's in sunny California meeting with clients. Listen in as he shares some tactical advice on how to maximize client meetings while on a business trip and why distance doesn't affect MASSolutions' ability to deliver our strategic marketing services to clients all over the United States. F...

Make time for writing, get your writing reps in, and remember that not everyone reads every word. These are just a few of the book writing tips that Dave talks about in this episode of the No BS Marketing Show. Listen in as Dave shares more of his book writing tips that he picked up along the way from his experience of writing his own book, Get Where You Want To Go Through Marketing, Selling, and...

After graduating from the University of Pittsburgh with a degree in civil engineering, Petros Neofotistos, landed his first job as a structural engineer. But, it didn't take long for him to realize that it wasn't for him. Rather than continue down the "safe" career path, Petros decided to go a different route after seeing an opportunity in Amazon retail arbitrage. Through hard...

“This is my truth.”This is the statement that serves as the foundation for this episode of the No BS Marketing Show. Listen in as Dave dishes on why he wants to hit the bullshit button when someone camouflages their opinion or experience as their truth. Give this episode a listen to get Dave's take on the topic.

Too many people make the mistake of getting caught up in the terminology of digital and traditional PR.At the end of the day, they're one and the same. Because what's considered new now, will be old one day, too. In reality, public relations, no matter the outlet, boils down to reaching and influencing your audience. It's about defining the target. Understanding the target. And then...

Fornite. Ever heard of it? Of course, you have. That's because Fortnite is a hot topic in pop culture. If you're not playing it, people like Pittsburgh Steelers wide receiver, JuJu Smith-Schuster are talking about it. This time around, Fortnite got people talking including Dave's son Carter and MASSolutions' team member, Marcel who discuss the recent events on this episode of t...

Do you have a lot of ideas but struggle to implement them? If you answered yes, you're not alone! That's because we're all guilty of coming up with enough ideas to last us a lifetime. Those lightbulb moments strike when we're in the shower, commuting to and from work, in the middle of a meeting, etc. The fact of the matter is that while ideas come with ease, the difficulty lies...