The NO BULL$H!# Marketing Podcast

Should marketing have a seat at the leadership table? That’s the question Dave addresses in this week’s episode of the No BS Marketing Show . This topic ties directly to the senior leadership team at any company no matter the industry or size. So, if it’s a marketer who’s listening,  the information Dave shares will help you when it comes time to talk to your CEO. And, if it’s a CEO, president, or...

This special 5th-anniversary episode features Dave’s son and this Summer’s MASSolutions intern, Brevin, interviewing Dave’s Mom and Dad. Plus, Alec and Carter give their perspectives on the No BS Marketing platform, MASSolutions AAU, and much more.

Welcome to our client episode celebrating our 5 years of the No Bullshit Marketing platform. We’ll be using the month of August to celebrate our anniversary as we invited clients, friends, family, and team members to share their insight into the platform. Here is a list of the guests interviewed for this episode: Loriann Putzier , President and Co-Founder of IntegraCare Corporation Rhonda Bolding...

Dave reflects on five years of The No BS Marketing Show and how producing an episode every single week for the past 5 years changed him and MASSolutions. He outlines why he started the podcast and why he still does it. Dave breaks down what he's learned from the podcast, specifically focusing on the most common traits of successful leaders that he’s interviewed on the show.   He closes this e...

Carlton Haselrig passed away on July 22, 2020. Dave pays tribute to the amazing story of the Johnstown native, National Champion Wrestler, NFL Pro Bowler, and MMA wrestler. Carlton achieved so much, including one that will never be matched, winning 6 NCAA wrestling national championships which led to the creation of The Carlton Haselrig Rule by the NCAA. ESPN asked to do a 30 for 30 on Carlton but...

We are all at a different stage with respect to our Business Storytelling. Some aren't quite sure what it even is or why they need to do it more. Others acknowledge the need but delegate it to others. Some do a little bit of business storytelling on their own but delegate the rest. Then there are peak performers who are passionate about leveraging the power of business storytelling. Listen as...

Ever Wonder How Your Work Was Like 10 Years Ago? Unfortunately for Content Creators, We Can't Hide From It.  I like to flashback and see if my "hot takes" still have legs years later.  On this episode, I look back at what I wrote and said about The Decision from a PR and Storytelling standpoint on July 13, 2020. Here's the recap and some bedtime storytelling/reading from my boo...

When it comes to customer service, business, messaging, meetings, storytelling, you name it, simple is better. Robert Kiyosaki, world-renowned and bestselling author has a quote in one of his books that says, "An intelligent adult often feels it is demeaning to pay attention to simplistic definitions." He's making the case that our self-limiting beliefs cause us to fight the simple...

How many storytelling opportunities are you missing? That's the question Dave answers in this episode of the No BS Marketing Show. Listen as he digs into the communication tool of storytelling and explains how leaders and professionals can incorporate it into their daily exchanges with employees, customers, and prospects. The end goal, no matter what, is to reach, connect, and engage with oth...

During a virtual workshop on March 20, 2020, Dave had a lightbulb moment.  He realized he could use the power of Zoom to help businesses connect with their target audiences during the COVID-19 crisis. From this idea, Dave and our team created a product and service that enabled clients to quickly and easily communicate with key stakeholders like: Customers Employees Potential prospects Now, busines...

To celebrate Father’s Day, Dave wanted to do something special. That’s why this week’s episode of the No BS Marketing Show is focused on the lessons his father, Mike “Tike” Mastovich taught him and his brother over the years. Listen in as Dave shares the 7 leadership traits his father instilled in him at an early age that he’s used throughout his career and as a father himself. 7 Leadership Traits...

Andy Frisella is an ultimate No BSer. If you're unfamiliar with Andy and his work, he's an entrepreneur, bestselling author, consultant, and public speaker. Andy is also an industry-leading customer loyalty expert and is the host of the podcast REAL AF with Andy Frisella. He's a no-nonsense, no BS guy who gets straight to the point and packs a punch with his message. Recently, Dave...

If your role has changed because of COVID-19, you're not alone. This pandemic has upended our work and personal lives dramatically over the last few months. At MASSolutions, we've kept our operations as close to "normal" as possible because we've continued to help our clients across the country with their communications and storytelling opportunities. In fact, Dave has bee...

Are you telling the right story at the right time to the right employee? That's a tough question to ask and an even more difficult question to answer. If you're a leader, it's up to you to communicate better and differently to reach and engage your employees. The blanket company messages won't cut it anymore. Though they might work for some, they miss the mark for others. It&ap...

What's the one thing business owners shouldn't do when reopening after COVID-19?That's the question Dave answers in this week's episode of the No BS Marketing Show. Listen in as he shares his insights on this topic and offers business owners of companies small and large advice on how to clearly communicate their story not just to their customers, but their employees as well. Co...

We're excited to welcome Customer Service and Experience Expert, Shep Hyken back on the No BS Marketing Show. If you're unfamiliar with Shep and his work, here's a quick snapshot to get you up-to-speed. Shep is a... Customer service and experience expert as well as the Chief Amazement Officer at Shepard Presentations New York Times and Wall Street Journal best-selling author Pioneer...

Dave has already covered topics like the 8 messaging musts during COVID-19, why it's important to adapt, innovate, and communicate during these times, and in this episode, he covers the #1 COVID-19 communication mistake companies are making and should avoid. This podcast is only a minute long, but it's a minute full of value that you can leverage immediately to improve your communication...

In case you missed it, The Last Dance aired on Sunday, April 19.This 10-part special on ESPN zeroes in on the '97-'98 Chicago Bulls and gives viewers a behind-the-scenes look at the team on their quest to capture their sixth NBA championship. This docu-series is at the top of people's minds lately and understandably so as it gives people the level of transparency they crave. For Dav...

If you didn't know, Dave Mastovich was born and raised in Johnstown, PA. So, when Bo Moore from Forever Media - Johnstown asked Dave to be on his show, he couldn't pass up the opportunity to reconnect with the place he called home. On Friday, April 17, Dave's interview with Bo aired and if you didn't catch it live, you can check it out now. During the interview, Bo and Dave cov...

In this episode of the No BS Marketing Show, Dave answers questions he's received from loyal No BSers about Marketing Counsel. If you're unfamiliar, let's give you some context. When you need legal help or you have a legal issue who do you turn to? Odds are you seek legal counsel. Now, when you have a marketing issue, challenge, or opportunity who do you turn to? In those instances,...

We know Dave Mastovich as a master storyteller, marketer, communicator, leader, etc. His expertise and skill have been on display over the years through his blog posts and the podcast. There's no denying he knows what he's talking about. But, we wanted to take a different route with this episode. Why? Because it's the 350th episode of the No BS Marketing Show! Listen in as Maria Mar...

On this week’s episode of the No BS Marketing Show, Dave has John Lewis, a founding member of Metz Lewis Brodman Must O'Keefe LLC. on as a guest. Metz Lewis Brodman Must O'Keefe was founded in 1998 and is an award-winning Pittsburgh law firm that's comprised of experienced, solutions-driven lawyers across multiple practice areas and industries. Companies in Pennsylvania, across the...

As the number of COVID-19 cases continues to skyrocket throughout the country and the world, businesses everywhere are adapting to the "new normal."And, while there's no blueprint of how to navigate these uncharted territories, our team at MASSolutions is doing everything we can to stay connected and continue to provide our clients with the highest quality work. In this episode of t...

When Chris Miladinovich, the Principal and SVP of Consulting at ProspHire, first appeared on the No BS Marketing Show, the company was a year old and had a handful of employees. Now, ProspHire has 50+ employees, clients all over the United States, and is getting ready to celebrate its fifth anniversary! In case you're unfamiliar, ProspHire is a management consulting firm that helps healthcare...

“It’s the Cadillac of (insert name or service)!”How many times have you heard or said that phrase? You probably have without even thinking about it to make a point about the top-tier quality or prestige of something. But, when you stop and think about it, is Cadillac still a good gauge of superiority? Sure, back in the glory days of the American auto industry and into the early 1990s, this cliche...