The NO BULL$H!# Marketing Podcast

Dave talks about how important EQ is to leadership and communication. He gives examples from the Post Super Bowl messaging of Tom Brady, Patrick Mahomes, and the New England Patriots.  Dave mentioned the books On Apology & The Dynasty which he’s referenced in previous blogs and podcasts. 

Dave talks about Super Bowl Week and all the amazing stories tied to it. He breaks down how you can make your company or personal brand super, including how you can leverage the Seinfeld Storytelling Approach and reach and engage each target audience. Dave also touches on his ranking of The Top Super Bowl Ads of All Time  You gain tips you can use immediately to help with your personal brand story...

This episode is about the Sights & Sounds of Marketing circa 1996/97. It all begins with Dave breaking down how the movie Jerry Maguire led to multiple catch phrases...   Show Me the Money!   You Had Me at Hello...   And so many more.   Dave moves onto the other memorable storytelling that happened back then in TV shows, ads, sports, music and pop culture.   He ties it all back to how you can...

In this episode, Dave reviews the six traits of the best of the best CEOs. McKinsey Global Institute surveyed CEOs over the past 25 years from public companies, 25 years worth of data from 3,500 public companies, and they noticed there were six mindsets, six traits of the best of the best CEOs. 1.  Focus on beating the odds 2. Manage performance and health 3. Put dynamics ahead of mechanics 4. Hel...

You hear it in every podcast but yet, do you realize the importance of the statement "the world's only No BS marketing firm?"  Through the passion of wanting to learn more in his academic field and the inspiration from the teachings of the Father of Marketing, Philip Kotler, Dave created a system that was built on not only creative art, but the behavioral science.  Eventually, this...

In this episode, Dave explains what Information Avoidance is and how it impacts you. He also provides specific ways for you to avoid it.

In this episode, Dave talks about how the pandemic forced us to change how we communicate. Some leaders leveraged the power of storytelling to sustain or grow despite the difficult environment this year. Others struggled. Hear how you can communicate more and better to your key target audiences in 2021.

Yes, reading is fun and reading is fundamental.  You can still watch videos. You can still listen to podcasts.  But, what about reading? Did you forget about that one?  People read less today, especially for enjoyment.  In this episode, Dave goes over the benefits of reading through enhancing your learning skills, communication, and writing. 

In this episode, Dave outlines how you can make life easier and grow personally and professionally by taking more and better notes. Sound crazy? Listen and take advantage with these easy to follow tips.

In this episode, Dave walks you through a self-assessment on your most recent emails, videos on your website or social platforms, presentation decks, and meetings to evaluate your storytelling while constructing tips to implement to take your storytelling to the next level.

 In this episode, Dave acknowledges the difference in leadership formalities from the powerful leaders from the 1960s through the 1990s to leaders who are more inclusive.  Today's leaders can successfully build trust in 3 Ways: Authenticity Logic Empathy

 In this episode, Dave discusses the importance of perspective in the midst of how busy we may all be. Through recognition, Dave expresses deep gratitude to his family, team members, and clients who make MASSolutions. 

 As individuals, we often devalue the thought of simple solutions and unknowingly look for more complex ideas as we believe the ones with more details get more appreciated than others.  It's a common problem, but we often forget less is more, simple is better.  In this episode, Dave discusses using Occam's razor to become more efficient with your storytelling, leadership, and problem-sol...

In this episode, Dave discusses how building and improving the customer experience generates a lower cost of selling. About MASSolutions  For No Bullshit marketing solutions, including B2E marketing, public relations, and storytelling, contact Pittsburgh Marketing Agency MASSolutions here .

Dave gives you big-time value in only 5 minutes by showing you how you can better understand your customer and your marketing opportunity by doing more with your data collection and analysis.

Are You Treating Your Employees Like Customers? You Should Be. It’s called Business to Employee (B2E) Marketing and it was a “must do” for peak performing leaders before the pandemic but now falls under the Essential Leadership Activities category. In this episode, Dave breaks down how you can improve The 3R’s of B2E Marketing: Recruitment, Retention, and Results (productivity!). He also admits wh...

As an avid reader of the Harvard Business Review, Dave came across an article that influences what he has been explaining his entire career through speaking and writing: Storytelling can make or break your leadership. That is the title of Jeff Gothelf's article in which he shares five characteristics he found most effective stories to possess. In this episode, Dave shares his insight on Jeff...

Personas were a good concept to help explain and leverage segmentation until creating personas became more about making up names and images for each group (think Hostile Hank, Worried Wanda!).  That's when it morphed into BULL$H!# Marketing instead of focusing on how real segmentation can help businesses grow. In this episode, Dave tells you why that happened and how you can avoid the BS and...

Dave's from Pittsburgh and loves the Steelers but he takes the time to show you how Jeff Benedict's book, The Dynasty, about the New England Patriots' success of the last 20 years can help you succeed in business, sports, and life. Dave outlines how the book shows the unique leadership and communication abilities of the three main characters in the Patriots story: Owner Bob Kraft, C...

Working with your outside vendors or strategic partners can get frustrating. Dave shares five questions you should ask during the discovery phase to develop clarity about which direction you want to go in. 1. How do you build your project plan? 2. Who is going to be team leader? 3. how will time be managed? 4. What is the prefer way to communicate? 5. Ask for examples of when things got off tracke...

The premiere of the 18th season of the Ellen DeGeneres Show opened with an apology from the host. How did Ellen do? In this episode, Dave critiques Ellen's apology using references from Aaron Lazare's book called On Apology .

You know Dave is a big basketball guy. In this episode, he explains why Lebron’s continuing, evolving story is an example for all of us with our personal and company brands.

In this episode, Dave pays tribute to Captain Obvious by discussing two target markets that should be obvious yet are often neglected.

CUT THE BS RANT:The phrase “Content is King” has been around for a while. When Bill Gates made his Content is King speech in 1996, he was referring to how the speed of the internet allows us to find and consume content quickly, increasing the importance of Digital Marketing. The traditional way of distributing information through limited sources controlled by a few organizations was dead. We as co...

Do you market to generations? Do leaders at your company preach about reaching Millennials or Baby Boomers, Generation X, or Z? In this episode, Dave walks you through the fallacies of generational marketing and how you can avoid falling prey to the Generation Trap of Marketing. Connect with Dave: LinkedIn