The NO BULL$H!# Marketing Podcast

Scientists are now training Artificial Intelligence to think with analogies in order to make them more humanlike and relatable.  In this episode, Dave discusses scientist Melanie Mitchell's belief that A.I. digital minds will never truly be like ours until they can make analogies. That goes along with what Dave's been saying all along: Because analogies are how we learn and communicate,...

You don't have to be an NBA athlete, actor, or rock star to get people to root or relate to you. Dave explains how to get your boss, co-workers, and customers to gravitate to you and your ideas when you leverage the power of storytelling in your career. Apple | Google | Podchaser | Spotify | TuneIn | Stitcher About MASSolutions | Marketing Agency in Pittsburgh  For No Bullshit marketing solut...

Dave’s a big believer in the power of the words we use and the power of leaving some out when we write, speak, and tell our stories. In this podcast, he shares when he first started to realize that some words should be avoided. Subscribe to the Marketing Podcast Apple | Google | Podchaser | Spotify | TuneIn | Stitcher About MASSolutions | Marketing Agency in Pittsburgh  For No Bullshit marketing s...

It’s NBA Finals time and Dave decided to revisit Ian Thomson’s book The Soul of Basketball to show how it can give us lessons about business and life.

What we really do in the workplace is solve problems. Insight helps us become more adept at finding creative solutions to our target audience's problems. In this episode, Dave explains how insight is currency and how investing more time and effort into gathering it can pay off big for both you and your company. Apple | Google | Podchaser | Spotify | TuneIn | Stitcher About MASSolutions | Mark...

Dave’s back on the road speaking where the engagement and energy has been great. But he also sees the value in continuing with virtual presentations too. This episode focuses on the need to leverage the key principles of effective communication to reach, connect and engage our audience whether in person or on screen. Apple | Google | Podchaser | Spotify | TuneIn | Stitcher About MASSolutions | Mar...

The first 5-10 minutes of our Zoom calls are often filled with obligatory chit chat as we wait for everyone to show up or get their audio/video just right. It's what Dave calls Tech and Talk.  But what if you could turn that seemingly wasted time into a learning experience for you and your team? In this episode, Dave shows you how to make the most out of every minute by incorporating the powe...

In this episode, Dave discusses the importance of being intentional with telling your company's success stories. He goes on to provide an example of a MASSolutions client success story.  

In this episode, Dave emphasizes how your personal catchphrases can enhance your storytelling by using one of his favorites as an example: It's the issue, not the instance...

Dave talks about 3 F Words that most No BSers will encounter during their career: Fired, Forced Out, Frustrated. He provides insights on how you can better manage yourself and your situation while remaining the No BSer that you are.

Every year, graduating seniors ask Dave marketing questions surrounding the current state of marketing or how to prepare for a marketing major in college. In this episode, Dave highlights what marketing tips he shares to graduating seniors who are entering the marketing field that overall drives successful marketing and communication.

Cliches are cliches because the phrases are easy to understand, memorable, and make an emotional impact. But buzz words, cliches and catch phrases can also be misunderstood or misinterpreted. Dave outlines how a catch phrase like "Meet Them Where They Are" loses impact and how you can make the most out of it.

Dave helps you cut through the BS around marketing so you can leverage the four marketing value drivers to improve both your top and bottom line.

Dave breaks down his Seinfeld Storytelling Approach which includes two key components that can help you tell better stories to reach, connect and engage with each of your target audiences. Here’s a clip from The Pitch , a famous Seinfeld episode that ties back to the No BS Seinfeld Storytelling Approach and is classic George and Jerry.

Dave breaks down some of the history, research and meaning of the word BULL$H!#. He explains how you as a communicator and leader can leverage a No BS approach to your storytelling. Then he calls out some BULL$H!# from some BULL$H!#ers! Hope you enjoy this No BULL$H!# Episode!!

In this episode, Dave discusses a research report from the University of Pittsburgh’s Graduate School of Public Health with their guidelines related to the COVID-19 Vaccine Messaging Campaigns. He ties it all back to how YOU can better tell your story in a No BS way to reach, engage and connect with your target audiences. You can find the article about the research report here.  

Leaders drive change, plain and simple. It's a big part of what we do and how we're evaluated over the long-term. How we communicate the why of the change is often as important as the actual change itself. Some might even say it's more important. You as a leader, need to leverage the power of storytelling to reach, connect, and engage with each of your key target audiences to drive...

Storytelling is a key part of effective leadership and strong communication. It’s also the one tool that is used across generations and cultures.   We set out to motivate others with our storytelling but often unknowingly manipulate rather than motivate.   Dave talks about how we can leverage storytelling to motivate rather than manipulate by breaking down what the difference is, when we subconsci...

This episode is Part 2 of our celebration of hitting the milestone for 400+ episodes. Dave's sons Alec, Brevin, and Carter continue to "redo" their appearance from 2016 on Episode 100 by answering the same questions Dave asked them back then. Check out how much they've changed and how much their marketing views remain the same. Hope you enjoy celebrating with us.

We’re celebrating the milestone 400th episode of the No BS Marketing Show by having Dave’s sons Alec, Brevin and Carter return as a follow up to their appearance on Episode 100 way back in late 2016. Dave asks the same questions about branding, storytelling and marketing that he asked them back then. We even play clips of their answers from episode 100 when they were younger and sounded a bit diff...

It's been about a year since the world changed in all aspects of our lives due to COVID-19. Dave talks about what's changed and what remains the same when it comes to Marketing and Storytelling today and into the future.

Successful leaders often have a high EQ or Emotional Quotient. Empathy and vulnerability are traits that their teams appreciate and many want to emulate.   Can we learn empathy? Or is it an innate ability?   Mursion is a San Francisco-based company that believes empathy can be taught through virtual reality-based training.   Hear how interacting with avatars just might help us hone our people skil...

Daves chimes in on fellow Vistage member Gustavo Grodnitzky ‘s workshop about five generations working together called Ready or Not Here They Come! Dave ties it back to how important B2E storytelling is to your team. He even pulls out ‘Getting’ Gen Y from A to Z from back in 2008 and again walks through The Generation Trap of Marketing and how it can hurt your storytelling.

In 9 Words, Serena Williams Just Taught a Major Lesson in Emotional Intelligence.   Instead of focusing on Williams abruptly walking away from the interview, which is the reason the press conference made headlines, it was a perfect presentation of "emotional intelligence and personal courage."   In this episode, Dave dives into William's emotional conference and shares his insight f...

People often ask Dave “How do I become a great speaker?” His answer starts with “Are you a great listener?” In this episode, Dave focuses on why that’s a key question to answer because focusing on being a better listener helps you become a better speaker, presenter, teammate, communicator and leader. Dave walks through how we have to overcome our brain’s natural tendency to give us mental shortcut...