The NO BULL$H!# Marketing Podcast

It’s time to become a Marketing All Star and Master Storyteller. The first step is understanding how to blend Marketing Instincts with Marketing Insights.  Dave breaks it down for you in this episode.

Dave breaks down 3 Doable, No BS Ways to Get the Most out of your Marketing in 2022.

Apple’s latest ad for their Apple Watch Series 7 went viral with many viewers criticizing how the ad plays off of fear to promote the product. The ad highlights the capabilities of contacting dispatchers for help during emergency situations. In this episode, Dave shares his insight on why Apple’s advertisement works to reach, influence, and shift the mindset of it’s targeted audience. He brings ba...

Dave breaks down how you can make the most out of your marketing and storytelling in 2022 to bring in more of your ideal customers.

Dave loves basketball and storytelling (and tequila but I digress) so that makes this episode a fun one. Dave breaks down how Stephen Curry is not only an amazing shooter with an amazing story, but he is also an amazing storyteller.

In this episode, Dave talks about the new NCAA Name, Image and Likeness (NIL) policy by telling the story of how Paige Bueckers is leveraging storytelling to build her brand and her wealth. Learn more about Paige Bueckers with Bloomberg’s article here .  

Chief Marketing Officers have the shortest tenures when compared with others in the C-Suite, remaining on the job for only about two years compared with more than five years for other C-Suite executives in most companies. Dave walks through what he knows, sees and lives plus combines that with research done by Harvard Business Review to show how Chief Marketing Officers can drive huge growth when...

Matthew McConaughey & Sean Penn write a tribute to the late Don Phillips who discovered their unique abilities and believed in the future Oscar winners.  In this episode, Dave breaks down Don’s legacy and how leveraging the power of storytelling impacted others.

Believe it or not, the more awkward a conversation seems, the more people enjoy it. In this episode, Dave reviews the research from the Journal of Personality and Socal Psychology which explains why you should ditch small talk and engage in more awkward and insightful conversations. Jeff Haden’s article in Inc. Magazine inspired this episode.

Jim Nantz was a guest on one of my favorite podcasts, Finding Mastery.  Nantz shared many great tips on how he achieved his dream career that we all can learn from. Listen to Jim Nantz’ podcast interview here . Watch his post-interview with Freddie Couples from the 1992 Masters Tournament here .

Brad Baxter’s amazing success story about his company, Whisker, includes the impact and influence of his Dad, Jim. Dave breaks down how Brad’s leadership changed the refined pet accessories industry and how his story hits home.

It’s natural to look at sales, call reports, closing ratios and customer-related metrics on a regular basis.  But it’s also important to remember that who you market to is different than who you sell to. One example is your employees. Another audience includes your referral sources. In this episode, Dave talks about how you can focus on, rather than neglect, these two key target audiences and buil...

In this episode, Dave talks about how leaders, problems solvers and doers often fall prey to thinking that something simple is too simple and not good enough to solve a problem. He walks through how simplifying is difficult and valuable and challenges leaders, problem solvers and doers to change their mindset.  Dave also mentions some past podcasts and blogs that tie to this subject and can bring...

A recent survey estimates 55% of the U.S. workforce expects to be looking for a new job within the next year. Media and content creators call this The Great Resignation. In this episode, Dave provides tips on how you can Battle the Great Resignation with Great Communication.

Think back to that leader who influenced you in a way that lives today. A teacher, coach or some other leader.  You can do the same by leveraging the power of story through Your No BS StoryBuilder.

Dave came across the article, Millennials Never Wanted Ping Pong Tables At Work — But It’s All We Got and wanted to jump in with his thoughts about how Millennials have been misperceived.   He’s talked about it before here , here , here , and here .

Dave breaks down how the traditional way of doing strategy started in the 1960’s and is now outdated. The new way involves asking stakeholders and listening to what they think and feel, then building your strategy around what you learned. Graham Kenny’s article Executives, Let Stakeholders Drive Your Strategy from Harvard Business Review is referenced and provides value to you as a leader.

In this episode, Dave breaks down how he helped a group of chief executives understand that they can leverage text messages and emails as part of their executive storytelling.

In this episode, Dave highlights four traits that made Norman Macdonald such a memorable storyteller.

58% of employees would rather trust a stranger than their boss. 63% of employees feel productivity suffers from a lack of quality communication up, down, and across the organization. This episode focuses on how both leaders and team members can contribute to changing those statistics through a combination of listening, adapting, and storytelling.  

Learn how you can be like Jeff Bezos and leverage the Rule of Writing to improve your communication and productivity.

In this episode, Dave talks with Rob Carskadden, partner and founder of 3Rivers Capital, and learns that Rob, just like Dave, is a fan of Bulletproof Coffee, Athletic Greens and the Nomatic travel bags. These two kindred spirits dig into leadership, communication, personal growth and so much more.

 In this episode, Dave outlines the Pareto Principle and shows how it even applies to Youth Sports, School Booster organizations and Community Service Programs. 

Most people don’t know what real marketing strategy is because they’ve been exposed to BS Marketing without even realizing it. This episode gives you what you need to know to leverage No BULL$H!# Marketing Strategy to create and capture value for your customers.

In this episode, Dave talks with entrepreneur, speaker, and author Patti Mara on the importance of adapting to the new business rules and focusing on solutions over sales. Owner of Maranet Inc. and creator of several breakthrough business programs, Patti is known for her abundant energy and ability to connect to clients and business owners. She has worked with hundreds of entrepreneurial-owned and...