The NO BULL$H!# Marketing Podcast

Follow in the footsteps of Jeff Bezos himself as Dave Mastovich discusses the importance of a flywheel. Learn how to have all of your processes and operations build off of each other to continuously grow all aspects of your business. Get the full show notes and more resources at massolutions.biz/category/podcast/

Listen to Dave Mastovich talk about why storytelling matters, and who it matters to. Explore why consumers are not the only relevant audience to direct your marketing towards. Get the full show notes and more resources at massolutions.biz/category/podcast/

Healthcare leaders can capitalize on the consumerization of healthcare if they shift their mindset and how they present their offerings. Dave emphasizes that patients lack patience which can be an opportunity for customer experience-focused healthcare companies. You're also in both the healthcare industry and the tech industry whether you realize it or not. Your opportunities lie in leveragin...

A client told me "I heard that employees were talking about Us and Them. I realized I was the Them. I'm NOT the Them. How do I get them to understand that?" It's a problem leaders will encounter at some point when driving change and growth. This episode focuses on 6 Steps to Reach, Connect and Engage with employees to drive positive change through Business to Employee (B2E) Mar...

Dave spoke to groups of high school students and they actually taught him something important about storytelling. This episode focuses on what that is and how you can make sure your story sticks with your target audience.

Social Proof is a principle of influence around how people want validation that they are making the right choice or proper decision. When they notice the actions of others, it provides compelling guidance and supports their decision making. Social Proof does not exclusively mean social media proof. In fact, the principle was around long before there ever was such a thing as social media. Think of...

This episode focuses on making the most out of your healthcare marketing by beginning with the end in mind. Storytelling doesn’t come first in healthcare marketing. Your marketing strategy does. Start with outlining specific goals you want to achieve based on clearly defined target audiences. Build your marketing roadmap around what actions you want those target audiences to take. What behaviors a...

This episode covers: *Key insights from Nielsen's 2022 Annual Marketing Report and what this means to you and your Medical Marketing. *How you can leverage both the Art and Science of Storytelling to increase awareness , referrals and patient volume. *Specific ways to build trust, credibility and social proof with your healthcare storytelling and medical marketing.

People seek and share information about healthcare through a variety of sources. A 2021 study by the National Academy of Medicine found that social media is a widely used source of medical information by the public but does it pass the CRAP test?  No bullshit, the CRAP test is real! It was created by librarian Molly Beestrum to verify the credibility of website content and is applied to social med...

According to surveys from ADP Research Institute conducted BEFORE the pandemic, only 18% of respondents were fully engaged at work. That stat probably got worse since the pandemic. When engagement is at an all-time low, increasing wages and offering flexible work schedules won’t be enough to improve the makeup and performance of your team. You’ll need a Business to Employee (B2E) Focus which inclu...

Dave walks through the response he's received while back on the road speaking to groups of leaders and storytellers about Help Wanted: How to Leverage B2E Storytelling to Improve Recruiting, Retention and Results. He breaks down Inaccurate Onboarding, the impact it makes on employee performance and retention, and how you can fix it.

The Great Resignation, The Talent War and college graduation season combine to create an intense job interviewing time. This episode focuses on the 6 Steps to Storytelling Success to help anyone tell their best story when interviewing.

Dave talks about how Structure + Discipline = Creative Freedom. This formula is built around 7 Steps to Create Stories to Reach, Connect and Engage Customers and Employees: Define the problem you want to solve through this specific story Develop the Mental Roadmap to draw out ideas and creative thoughts Find the relationship between facts because facts on their own aren't of high value. Elimi...

 Dave shows how Justin and Nick Mares built a company because they were unable to easily find and buy bone broth.  But what happened next is a lesson in leadership and learning.  You’ll love the immediate takeaways you gain from hearing their story. 

Dave breaks down his Seinfeld Storytelling Approach and how applying it can help us leverage Age Diversity in the workplace.

Dave’s awful customer experience as a decades long subscriber to Bloomberg BusinessWeek inspired this episode tied to Customer Service Guru Shep Hyken’s 3 Reasons Customers Leave.

Zoom Use Declining? Holograms for Business Meetings? Either Way, You Still Need to Follow These Two Internal Communication Rules.  

Dave breaks down 3 ways to maximize our communication with others when we need to lead, connect, engage and influence them.

In this episode, Dave discusses how CVS Pharmacy plans to close 900 stores. Karen Lynch, CVS’s CEO, used the phrase growth doesn’t mean getting bigger, it means getting better. Lynch also emphasizes how it’s important to focus on your core offerings rather than trying to get better at everything. Dave loves the approach and adds how we can do the same in our personal and professional lives.

Dave and Carter go back in time to when a pre-teenage Carter was first on the show . They also talk about how Dave uses Carter’s love for Chipotle to make the point about the Two Why Questions and Your Big Idea. Then they dig deep into how Chipotle turned things around after their 2018 issues.  

This episode was inspired by a quote from Mimi Ikonn, YouTube influencer, author, fashion mogul, and mom.  She talks about how Improvement is not about perfection, it’s about progress. Dave brings his take to her mantra and talks about some other phrases we can all use and work to remember on an ongoing basis to grow personally and professionally.

In this episode, Dave walks through how every team and every discipline has what he calls 4 levels of producers. You’ll gain insights on how you and your team can benefit from understanding each level.

This episode features a BS Buzzword, Proactive. Dave walks through how it’s misused and misperceived and how you can be proactive for real.

Have you tried Wordle? If you have, you’re among millions who enjoy the word game that gives you six chances to guess a five letter word. Dave breaks down 5 reasons Wordle blew up and how you can leverage those same principles when crafting and telling your story.

Dave lets you behind the curtain and in on the two secrets that make MASSolutions’ No BS Go To Market System so valuable for our clients and their clients.