The Next 100 Days Podcast

Hannah Martin – The First Lady of Copy Hannah Martin is a copywriter. A special copywriter. She learnt her trade at Ogilvy and Mather back in the mid-90s in Hong Kong. She trained in direct response copywriting. That speaks volumes. David Ogilvy was regarded as one of the world’s greatest copywriters. On this episode Hannah gives us a masterclass in how to write good copy and applies it both to yo...

In this episode Kevin and Graham talk about the importance of focus We discuss the importance of focus and we run through two exercises that you can do too. These might help you understand why you have difficulty achieving things, and that might help you free up time to focus on the important while getting rid of things you shouldn't be doing. Separately we have both come to know the importance of...

Do great products sell themselves? Bill Stringer from Green Shoots Growth tells us they don't. Great products don't sell themselves. Bill Stringer found this out very early in his engineering career, and has dedicated himself to educating other engineers on how to take great engineering products to market. Engineers believe products sell them selves and that sales and marketing is a fluffy waste o...

Rosemary Smith talks to us about the new EU data protection rules – General Data Protection Regulation (GDPR) What should you do about data protection and GDPR now the UK has voted to exit the EU? We asked one of the UK’s leading experts in data protection, Rosemary Smith. Rosemary’s background Rosemary became involved in the lobby against restrictive data protection in Europe whilst working at th...

Why do you need to check the health of your business? Are you stuck in a rut in your business? Maybe you know you could have something better than you have got now? But you don't know where to start. Our Business Health Check is here to help you. The Health Check will give you an overall business health score, and point out the areas of your business that are doing well, and the areas that need at...

Do you know who your Ideal Customer is? In this episode Kevin and Graham discuss why it's important to be able to describe you ideal customer in quite a lot of detail. Why you need to be able to match your products and services to his exact needs. Plus we look at how every part of your marketing material needs to be focussed directly at him. Kevin explained that Ideal Customer has been a recurring...

How to Get Your Business into the Media with Yvonne Radley from Big Me Up Media She’s a ‘quadruple threat’ in media. She’s worked in newspapers, TV, radio and magazines. Yvonne has a 25-year career in the media. Who better to tell us how to get your business into the media? She’s a journalist. She started life using a typewriter. So she’s seen massive change. Especially the advent of social media,...

Out of Europe - 10 Post Brexit Tips to Help Businesses Prepare In a historic week thats seen the English football team out of Europe and a significant resignation from its leader you might have missed that some other less important stuff has been going on. Remember, in the words of the late great Bill Shankly, "Football is not a matter of life or death, its much much more important than that". As...

Kevin and Graham find out how ADHD links to entrepreneurship and business systems as they chat to Marina Darlow, Founder & CEO of Vision Framework about the similarities between entrepreneurs and people diagnosed ADHD, and how this can be used to help design great business systems. How ADHD Links to entrepreneurship and business systems. What is ADHD? It’s the way a person’s brain is wired. It was...

Graham and Kevin discuss the place of direct mail in a world of internet marketing and interview Tony Kemp, Managing Director of DM Print, on the golf course. Tony has developed a new online digital direct mail design system called Hello Market. Tony is a 20 year direct mail veteran. Tony reviews his product against Royal Mail’s new Mailshot Maker. He recognises the strength of Royal Mail, but con...

How important is an award to your business? We interviewed Stewart Johns or Prederi, a management consultancy, who has recently won an industry award which is proving transformational for his new management consultancy. Stewart is a Cornishman, a region in the south west of England, so his choice of ‘prederi’, a Cornish word for ‘think again’ is inspired for a management consultancy, don’t you thi...

Graham and Kevin talk about how to use Twitter to generate new business and also interview Martin Soroka from Tweet4More.biz. There'a a free download of the "Top 10 Do's and Dont's When Using Twitter to Promote Your Business" available from www.thenext100days.org/21download/ please follow the link and grab your copy of the guide. Martin Soroka, is founder of Tweet4More.biz. He joined us on this we...

Jonny Ross was recognised by the Yorkshire Business Insider as a top business person in their “42 under 42”. He actually started by retailing eyewear. In ’99, Jonny Ross set up the leading Sunglasses site on the internet. They were at the top of the Google rankings for many keywords and sales were phenomenal. For many years they maintained their leadership position. Until 2004. When their sales dr...

John Kenney – From Disney to Dueling Pianos John is an Entrepreneur. John quoted Jeremy Frandsen, from the Internet Business Mastery Podcast, the longest running internet business show. Jeremy advises “the only way to FAIL is to quit”. John started his first business “Dueling Piano School”. He created a podcast and a membership academy to teach the basic of duelling pianos. The academy provided vi...

The Next 100 Days invited Dan Harrison from Customers On Tap, who is carving out a solid reputation in the field of customer acquisition. He starts by discussing a concept which covers the time needed to build rapport and convert a prospect into a customer. It is… The Magic 7 Hours It’s all about relationships. It comes from work that Google did. How much time you need to spend with prospects befo...

The Implementation Coach What stops people getting more done? Ash ran a survey and found the main reason was distractions with 70% of respondents! Ash pointed to several reasons for not getting things done in the podcast… You have no clear direction You say yes to things too easily You have no structure to your diary You fail to plan ahead You’re looking for the big win You multitask (stop that) N...

In this episode Graham and Kevin reveal the 5 secrets of 100 day planning that will make the next 100 days great. Obey these 5 simple rules and 100 day planning will become much easier and will help you achieve great results. Secret #1 Work on one key business “THEME” that will do the most to take you forward. Kevin makes the point on the podcast that you can go an inch in a hundred directions or...

We believe that creating accountability is key to achieving your business goals. You may well have set out your goals for the next 100 days, the big challenge is turning them into reality, especially if you are a solopreneur or lone worker. In this episode of The Next 100 Days Podcast Kevin and Graham talk about overcoming the things that de-rail you and how you can use accountability and measurem...

Amanda brown talks to Graham and Kevin about using social media in your business, and about how she is using social media in her own 100 day launch for the Celebration Project. After a corporate career working for Ford Motor Company and Merchant Banks, Amanda became a garden designer and for the last 7 years has run her marketing consultancy business, Alterra Consulting. She invested heavily in a...

100 days to a healthier life? Aidan Lee, from FitRoots tells us how. Listen in as he talks to us about holistic health and fitness.  Aidan trained in martial arts since he was four years old. His father opened one of the first Kick-boxing training clubs in the area. He is now in his twenties and has been teaching since he was TEN years old. Aidan studied philosophy to understand the body and mind....

How do you review the progress you made in your business in the last 100 days? In this episode we look at a great technique to identify what went well, what could have gone better, and what lessons can be learned. This allows us to celebrate the wins, learn from the failures and begin to identify the priorities for the next 100 day period. Join us as we share the Thinking Hats technique for review...

Do you need more sales? Or is it really more cash that you need? Perhaps its both. But sales don't arrive overnight. We often talk in the podcast about how you can use the 100 day model to grow your business, but that doesn't solve the cash issue you have today or tomorrow. So, how do you buy yourself the 100 days you need? In this episode Graham and Kevin talk to Hayley Chiba, a small business fi...

These days most of our focus goes toward social media. We often forget the powerful role traditional media can play in helping promote our businesses. If your plans for the next 100 days involve drawing some media attention to your business, then this episode is for you. Kevin and Graham explore the world of public relations. They interview PR expert Peter Osborne, who has just launched a new busi...

On this podcast, Kevin and Graham chat to Ian Hughes the Founder and Chief Executive of Consumer Intelligence, a company based in Bristol. They advise companies in customer satisfaction services in Brazil, UK, Ireland, US, Canada, Malaysia, Hong Kong, Singapore, Taiwan, United Arab Emirates and France. He learnt early on in his career, working in the mail room of his father’s mail order services c...

Graham and Kevin chat to Sam Ashdown, "The Bossy Northerner". Sam is a very smart marketer, who offers amazingly clear marketing advice to clients to improve their businesses. Sam Ashdown chooses to work with independent estate agents to help transform their businesses. She helps them get more valuations, win more instructions and sell more properties. Sam tells us that she likes dealing with entr...