The Next 100 Days Podcast

A healthy business is a saleable business. Whether you ultimately intend to sell your business or not, your business strategy should be to maximise the market value of your business. If your intention is to sell, then maximising the market value of your business becomes a strategic priority. Generally there are 8 factors that impact the market value of your business. These 8 factors don't change o...

Stefan Boyle is the founder of Marketing Republic. His business, based in Watford, works with clients to provide sales leads, far more qualified than can be got by telemarketing companies. They deploy an approach named Cold Calling 2.0. This approach creates a greater depth of engagement with new clients. Each prospect receives personalised emails in addition to calls for those who have engaged. I...

Graham and Kevin chat about the results from the Business Health Check that Kevin has been running through his company, Appleby Consulting & Coaching, and discover the 5 biggest Business Health Check issues faced by small businesses The Health Check has been running for a number of months now. We first talked about it way back in episode 28. In the meantime, the results from a good number of busin...

Introducing Tony Talbot Tony Talbot has a 16-year recruitment veteran. He lives in Leeds and supports Leeds United. So, a very clever man. Entering work, he saw recruitment as a very quick way to understand business. He works for SME clients. They are exciting and dynamic and you get to understand their passion for their business. His decisions can help SMEs achieve real success. How does a small...

Russell Thackeray from QEDOD talks to Graham and Kevin about personal resilience About Russell Thackeray Russell Thackeray hails from Newcastle but now lives in the south of England. Another exiled Geordie! He is a remarkable chap, a serial entrepreneur. Russell Thackeray is an expert in personal resilience and applying the principles of resilience to the entrepreneur. He built a large training co...

Graham's 2017 Goals Graham’s business is called Finely Fettled. Graham explained 3 areas where he is focusing upon in his 2017 Goals. Getting used to working with son Nathan as he starts living in Brazil in February. Nathan will be developing his internet business 123Mastering.com which is a trading business under Finely Fettled. If you or your friends produce music and want it to be mastered so t...

Craig Hanna is the Head of Content and Marketing at the Global Marketing Alliance, an international forum for connecting global marketers. The Global Marketing Alliance is an online marketing resource for marketers. Their heritage is data and direct marketing, so they provide insight for data-driven marketers. They also focus, as per the name, on global best practice and next practice globally. So...

Dave Dee talks to Graham and Kevin about sales presentations and webinars and reveals some of the secrets of Psychic Selling. When Dave Dee was 8 years old he wanted to be a magician. It was his passion. After university, he took the plunge and was getting 3 not particularly high paying shows per month. They were small shows. He was deep in debt. He had to decide about his career. He went to a mot...

About Mike Stodola Mike Stodola is Chief Marketing Officer for Elite Capital Advisers and resides in Chicago, Illinois. Mike is known as “the Jewel”. Mike told us about a story involving Mike and Dave Dee, next week’s guest. The epithet has stuck. Contact: Mike Stodola – Elite Capital Advisers - http://elitecapitaladvisers.com/ This episode is dedicated to thought, effort and attention to managing...

Jason Van Orden helps influencers and thoughts leaders turn their expertise and ideas into courses, content and automated systems that amplify their income and impact. He has been doing and teaching this since 2005. Knowing his own authentic best self is central to everything he does. Jason and Jeremy Frandsen’s Internet Business Mastery course was the reason Kevin Appleby and Graham Arrowsmith go...

Luan Wise is an expert marketer. She is still in her thirties and has just produced her first book: “Relax! It’s Only Social Media”. The book is available from Amazon in UK http://amzn.to/2fWQJIk and in the USA http://amzn.to/2gLg4WX. Luan Wise has been a self-employed marketing consultant for 5 years. Mainly working in Business to Business and Services. A strong background in direct mail, post an...

Law Firm Marketing We discuss law firm marketing with Chris Allen, the Managing Partner of Blacks Solicitors LLP based on Leeds. He came to the helm at Blacks on April 1st in 2008. He was born in Bradford. He was very keen to change the branding of Blacks, because he was jealous! That’s right, Chris was jealous of a law firm at the time known as Hammond Suddards, who had a brand, enthusiastic staf...

Shaun Buck – Customer Retention and Maximising Referrals Shaun Buck is the founder of Newsletter Pro, based in Boise, Idaho. A 5% needle move in customer retention is equal to an 80% increase in profits. Everyone is so focused on growth via new clients. But they rarely focus on the costs of acquisition. It is one of the most expensive things we do as business owners. Shaun said to himself that if...

Jonathan Burston Talks to us About B2B Marketing & Interviewing  Jonathan Burston is the Managing Director of Hartley Stone, a full-service digital B2B marketing agency that serves companies particularly in the IT and security industries. They offer strategy, marketing automation, user journeys, insight, end-to end campaigns for their clients. Jonathan is applying his career experience in consumer...

This podcast looks back at the last 42 episodes. Kevin and Graham met at the North Lakes Hotel, Penrith, Cumbria, England. It was half way between where we live. The purpose of our meeting was reviewing our progress. In short, to discuss the podcast that belongs as much to you the listener as it does to us. We wanted to understand whether there is an opportunity to offer added value. We’ve been as...

In this episode Oliver Billson talks to Graham and Kevin about his FSMC framework for creating hugely effective marketing funnels Oliver Billson – Marketing Funnels Oli Billson runs a results marketing agency in Stafford, England called Oliver Billson. For Oli, marketing funnels are all about creating a journey for your customers. His agency goes a further step and creates dynamic lead to customer...

Sandra Folk runs The Language Lab. She helps clients to communicate. In this podcast, Sandra provides the 3 P’s of Communication. Before you start to write Sandra advises to think about 3 important things in your communication. The outcome – your destination. Where do you want to end up at? Think about how to get there by focusing on your goal or objective. Your audience – if you don’t know who yo...

Kim Walsh-Phillips - Direct Response Social Media Kim has helped her clients bring in more than ONE BILLION DOLLARS by increasing revenue through direct response social media marketing. Kim is CEO of Elite Digital Group. Her business focuses on producing campaigns that layers marketing channels, not solely focusing on digital. For Kim its results that count. It’s all about return on investment. An...

All About Webinars If you haven’t run a webinar yet, then this podcast is for you. Have you seen the emergence of video on the web? You have? Well, it’s time to get involved. Video is becoming a dominant medium. Twitter introduced Periscope. Facebook has Facebook Live. There’s YouTube too. Video is important to you if you are doing business online. It is looking like Facebook Live will present opt...

Graham and Kevin discuss the business tools they use on a day to day basis to produce the podcast, build websites and maximise returns from social media. We mentioned lots of business tools in the episode, so here are links to each of them. Business tools we use for creating images Canva - Online simple graphic design www.canva.com Gimp - Open Source image manipulation software for Mac, Windows &...

The Last 100 Days of 2016 We are entering the last 100 days of 2016. There are just 100 days until 2017. It’s the 23rd September 2016. This episode focuses on the steps you can take to get your business ready so you can take action to make the most of the next 100 days. Kevin makes the point that if you have set goals for this calendar year then focus your attention on getting them done by the end...

Iain Lovatt helps businesses to understand their data. His business provides marketing analytics, campaign management and customer insight to more than 400 clients across the world. Iain is an expert in B2B marketing and analytics. After 30 years at the helm of his business, he is also giving back to students at the University of the West of England as a Visiting Professor. Iain started in busines...

How to overcome those nagging doubts in your head. Tracey Tait from TranscendYou joined us on The Next 100 Days Podcast and provided a simple 6 step process to overcoming the ‘internal chatterbox’s’ telling you what you can’t do. The full process is available to download as an ebook "6 Steps To A More Confident You" Her formula is how to get that little blighter out of your head! Let’s quieten tha...

Graham and kevin discuss SWOT and PESTLE analyses. SWOT and PESTLE are two tools that can be used very effectively to jump start your business strategy and business plans. SWOT and PESTLE are best used for structured brainstorming, and you can do this either by yourself or with a group of people from your business. We introduce a template you can download and use to support your SWOT and PESTLE. Y...

Kevin has been reading a book by Jeff Olson called The Slight Edge. In this weeks show we look at how the slight edge can be used to make a real difference in the next 100 days. For more information you can check out The Slight Edge as described by the author Jeff Olson on You Tube. https://youtu.be/pSBaZJ1y6MU Another good video book review: The Slight Edge By Jeff Olson: Turning Simple Disciplin...