touch point media
The Morning Fix by 510k Cafe
In the 510k Café Morning Fix podcast series, hosts Amy Shepherd and Julie Dye meet with medical technology leaders to discuss trends, innovations and the future of marketing and PR in the life sciences industry.
Be sure to visit the podcast's website and support the creator: touchpoint.health
Author
touch point media
Category
Podcast website
Latest episode
Dec 11, 2023
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Episodes
The Heart of the Matter: Diversity in Clinical Trial Recruitment 05.01.2022 24:16
This conversation with Dr. Philip Adamson kicks off a series of discussions with Abbott leaders from across the company. Dr. Adamson fills us in about the career path that led him to the top spot in clinical and medical affairs with the Abbott heart failure group. He also talks about the importance of improving diversity in clinical studies and how Abbott is working to do that. Learn more about yo...
How AI and Machine Learning are Impacting MedTech in the ENT Space 02.12.2021 25:48
We sat down with fellow Austinite and long-time medical device leader, Jeff Hopkins, president of Acclarent, part of the Johnson & Johnson family of companies, to hear about his background and how AI and machine learning are impacting MedTech, specifically the ENT space. Learn more about your ad choices. Visit megaphone.fm/adchoices
Why Ireland and the EU Should Be On The Short List For Your Medtech Operations 10.11.2021 26:01
Join us for a special conversation with Rachel Shelly, Head of Medical Technologies for IDA Ireland, an Irish governmental agency working with the MedTech industry to attract operations to Ireland to serve the EU market. Rachel share insight into investing in Ireland and the EU as well as the latest on the G20 Summit and tax implications for med tech. Learn more about your ad choices. Visit megaph...
Building a Physician KOL Program that’s the Envy of your Peers 21.10.2021 19:19
Greg Matthews, founder of HealthQuant, brings to this episode his unique perspective on how medical device and pharma companies can use data to find the right physician key opinion leaders. Greg is widely known for his expertise on how physicians’ behavior online and offline can inform how companies build out product development, speakers bureau, clinical training, and other corporate initiatives...
Using Data to Conquer Cancer 06.10.2021 25:13
Helmy Eltoukhy stops by The Morning Fix by 510k Café podcast to discuss the technologies Guardant Health is developing for patients with early and late-stage cancers. We also discuss the Clear Your View campaign, which raises awareness of the essential role complete biomarker testing plays in guiding initial treatment decisions for patients with advanced solid tumor cancers, including colorectal a...
Navigating the Med Tech Sales and Marketing Journey from Large-Scale to Start-up Organizations 22.09.2021 34:25
Join us for a conversation with sales leader, Ben Barnes. A veteran of the med tech industry, Ben shares best practices for navigating the complicated sales process, how he built a successful career in both large and small-scale organizations and advice for others. Learn more about your ad choices. Visit megaphone.fm/adchoices
Communication and Social Impact in a Multi-Cultural World: A conversation with Norberto Zylberberg 07.09.2021 20:29
Join us for a fascinating conversation with Socialisssima creative agency founder, Norberto Zylberberg, as he discusses multi-cultural marketing campaign experiences in the age of COVID. Learn more about your ad choices. Visit megaphone.fm/adchoices
“The Art of Leading Top Healthcare Campaigns” A podcast conversation with Anthony Fernandez 30.07.2021 15:53
Join co-hosts Julie Dye and Amy Shepherd as they speak with Anthony Fernandez, Vice President, Marketing, Immunology at the Janssen Pharmaceutical Companies of Johnson & Johnson, about the company’s successful Emerge Tremfyant pharma campaign, which leverages direct patient insights to spotlight the realities and self-described disease symptoms and motivate patients to explore how they can conquer...
The Only Woman in The Room 20.05.2021 19:37
Join The Morning Fix by 510K Café for an insightful conversation with Barbara Giacomelli, PharmD, Vice President, Advisory Solutions at McKesson Health Systems. Dr. Giacomelli discussed the essential role of technology in pharmacy operations, specifically in drug therapy oversight for patients, as well as the need to safeguard against cyberattacks. Dr. Giacomelli also discussed the importance of w...
Using Content Marketing to Drive Digital Health Growth 29.04.2021 31:24
Traditionally reliant on face-to-face communication and selling, pharma organizations are taking a fresh look at digital strategies. One of these shifts is to digital tools that support #medication management and adherence. In our discussion with Jen Butler, Chief Marketing Officer at Medisafe, you’ll learn more about this innovative #digital health company and how their technology helps people ma...
70,000 MedTech Folks Can’t be Wrong – Why You, Too, Should Be Listening To Clubhouse 15.04.2021 31:30
We get it. Thinking about adding another social media platform to your marketing mix is just not something many of us want to do. But what if we told you Clubhouse, the new audio-only platform, is a hot spot for medtech industry movers and shakers? More than 70,000 of them are already engaged and meeting up in the MedTech Club. In this podcast episode, we catch up with Henry Peck, formerly of J&J...
Modern Day Healthcare Financing: A Chat with Tim Donovan 30.03.2021 23:42
Join The Morning Fix by 510k Cafe as we welcome Tim Donovan, SVP and Chief Marketing Officer of CareCredit, a Synchrony solution, for a first of its kind conversation regarding flexible patient financing solutions. Tim walks us through CareCredit’s financing for healthcare and how the Coronavirus (COVID-19) pandemic has affected their business and people. He also discusses an exciting integration...
Leading the Charge for Virtual, Real-Time Pain Management: Introducing Abbott NeuroSphere Virtual Clinic 11.03.2021 30:45
Join us for this special interview with Keith Boettiger, President of Abbott Neuromodulation. Mr. Boettiger walks us through his career, which started as a graduate of The Johns Hopkins University nursing program and eventually lead to leadership in the medical device field. The chat also covered the very recent launch of FDA-approved NeuroSphere virtual clinic, a first-of-its-kind remote neuromod...
Healthcare Marketers Outlook on 2021 03.03.2021 26:30
We recently sat down with Adam Turinas, founder & CEO, of Healthlaunchpad and Lauren Goodman, director of market intelligence, at HIMMS - the Healthcare Information and Management Systems Society. They shared the results of a survey of health tech marketers and how marketing has changed as a result of the pandemic. There were a few surprises from the survey including one about marketing budgets i...
Using Social Media Marketing to Expand Patient Care and Influence: A Chat w. Dr. Sean Paul 10.02.2021 28:00
Social Media has taken over as a critical communication channel. So how has it impacted healthcare professionals? Join us for a conversation with Oculofacial Plastic Surgeon, Dr. Sean Paul, as he takes us through his experience providing treatment for multiple patient populations, from military veterans to cosmetic patients all while expanding a solo practice that now includes multiple surgeons. H...
Leading a Women’s Health Company to an $80 Million Exit 27.01.2021 20:04
Taking a holistic approach to one’s career is often times the best way to get the most out of your professional life and meet your goals. That’s the message we received during a fascinating chat with Kim Rodriguez. As the former President, CEO & Co-Founder of Acessa Health, Kim takes us through their recent $80 million acquisition by Hologic and how her background groomed her to get where she is t...
From Serendipity to Purposefulness: How Nishi Viswanathan and the UT Dell Med Texas Health Catalyst are Impacting Population Health and Patient Care 12.01.2021 24:13
Join us for an informative chat w Dr. Nishi Viswanathan as she takes us through her illustrious career as a physician, cancer researcher and now #entrepreneur and businesswoman. Currently, as Director of the UT Dell Med Texas Health Catalyst, Nishi and her team are making great strides in supporting #medtech #innovation, improving value-based care, and promoting population health and community imp...
Medical Device Companies & Clinicians Working Together to Tackle Sleep Apnea 29.12.2020 17:16
In this chat with Dr. Max Kerr, a board certified sleep medicine dentist and founder of Sleep Better Austin, we talk about the hidden dangers of sleep apnea and how medical device innovation has made a positive impact for patients. He also shares his viewpoint on how medical device companies can be better partners to their clinician customers. Learn more about your ad choices. Visit megaphone.fm/...
Leveraging Military Experience to Disrupt the Med Tech Industry 15.12.2020 29:47
Join us for an inspiring and informative chat with Founder & Chief Executive Officer of ImplantBase, Ethan Lauer. Ethan provides a fascinating account of how his military background helped him impact the orthopedic medical device industry through software automation. He also shares his work with SpineHope, a nonprofit dedicated to correcting spinal conditions and improving the lives of children wo...
Navigating the MedTech Venture Capital Landscape in Austin and Beyond: A Talk with Sante Ventures’ Dennis McWilliams 09.12.2020 22:20
Join us for the third installment of our “Deep in the Heart of Medtech” series as we delve into the world of investing in early stage start-ups with serial entrepreneur, Dennis McWilliams. As a founder of several successful ventures throughout his career, including Apollo Endosurgery and now with Sante Ventures, Dennis gives a firsthand view of the investment outlook and the future of the Austin l...
Dell Medical School and its Role in the Texas Health Tech Ecosphere - A Talk with Dr. Clay Johnston, Inaugural Dean of Dell Medical School at UT Austin 10.11.2020 25:00
In the second episode of our “Deep in the Heart of Medtech” series, we interview Dr. Clay Johnston, inaugural Dean of Dell Medical School at UT Austin. Since 2014, Dell Medical School has changed the landscape of the medical technology space in Central Texas. With the med school’s presence, increased venture funding, talent and energy, it’s no surprise industry watchers and the media are recognizi...
Direct to Patient (DTP) Marketing and Other Ways the Medtech World is Changing - A Chat with Meghan Mavity, VP Global Marketing and General Manager ENT, Smith & Nephew 29.10.2020 19:16
In the first episode of our “Deep in the Heart of Medtech” series, we interview Meghan Mavity from Smith & Nephew to discuss medical technology innovation in Austin. Smith & Nephew has had a presence in Central Texas since it acquired ArthroCare. Meghan gives us her insight on when it makes sense to market to patients and caregivers and what it will take for Austin to be mentioned in the same brea...
Authenticity in the Workplace: Making an Impact by Remaining True to Yourself 08.10.2020 30:20
Join us for an inspiring conversation with Lento Medical CEO, Leila Bahreinian, as she shares thoughts on rising above adversity by being your best self in a competitive world. Learn more about your ad choices. Visit megaphone.fm/adchoices
From Bench to Bedside: How a Scientist became a Marketing Leader 16.09.2020 40:25
Join us for an interview with Christine Horton, VP Global Marketing at Nonin Medical, Inc. as she discusses career evolutions as well as surviving and thriving in this new medical technology world. Learn more about your ad choices. Visit megaphone.fm/adchoices
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