The Monday Marketing Minute

Welcome to July. Our focus this month is Email Marketing.  This week, send an email newsletter sharing how you got into your chosen profession.  This helps build trust and connection, and stories are memorable and relatable. All of this makes people more likely to reach out with questions or book an appointment. Link to submit a question in advance for July's Live Marketing Q&A: https://d...

This week, visit a new local business and welcome them to the community.

This week, get your logo or business name on a t-shirt, hat, or jacket that you can wear around town on a regular basis to easily start up casual conversations about acupuncture. 

This week, email the activities coordinator for a local over-55 community or independent living community and ask if they would be interested in a presentation on acupuncture for a specific symptom. (How to manage back pain naturally, for example.)

This week, put up a community bulletin board in your office and invite your professional contacts to share their upcoming events. This isn't about the bulletin board, but rather a reason to reach out to your existing contacts, remind them that you exist, and support them. It also makes a great reason to introduce yourself to new contacts. 

Month of June = Local and In-Person Marketing This week, choose a local business and become a regular. Don't underestimate the power of familiarity in building relationships and trust that lead to appointments.

This week we're talking hashtags - use 5 local hashtags on every post and Reel. Don't forget to continue geotagging every post and reel as well.

This week, start adding geotags to every Instagram post and Reel, for better local search visibility.

This week, add text with your location on top of Reels. For example, add the text, "📍Rochester, NY" onto the video of your next Reel. This helps with "SEO" for your Instagram account because it helps Instagram better understand who to show your content to. 

This week, add your location to the "name" field in your Instagram bio so your profile is more searchable for local people. (Improves local SEO.)

This week, add a new photo and an "update" (also sometimes called a "post") to your Google Business Profile. 

This week, add a short video (20-30 seconds) to your Google Business Profile, and click on your Book Now button to make sure the link is correct and it's working.

This week, update the "service description" for each service listed on your Google Business Profile.

In April, we're focusing on optimizing your Google Business Profile (GBP) to help Google show your profile more often so you can get more patients.  This week: Update the business description of your GBP.  Use this as a template and ask Chat GPT to rewrite this for your practice: "Seneca Falls Acupuncture specializes in pain management, women’s health, and cosmetic acupuncture, helping p...

This week, add two internal links from your homepage to another important page on your website (for example, a conditions page or services page).

This week's strategy: The next image that you upload to your website – before uploading, make sure the image file name is optimized with keywords and dashes. Example: File name: cosmetic-acupuncture-fine-lines-wrinkles-rochester-ny

This week, add Alt Tags to 5 images on your website to improve SEO. I'll walk you through how to do it - it's very simple.

March is SEO month!  This week, help Google better understand your business - add your city and state to the title tag of all conditions and services pages.

This week, add a meta description to your homepage to improve SEO and click throughs from Google search. It's much easier than it sounds!

This week, replace one vague statement on your website with something concrete that connects with your audience. 

This week, simplify the main menu on your website for better conversions.

This week, copy and paste a testimonial (in plain text, no fancy widgets) onto the homepage of your website. Listen to this super short episode to learn why.

This week, change the color of your "Schedule Now" buttons to contrast with the other colors on your website. Essentially, we want to make sure your call to action cannot be missed. 

This week, do a quick and dirty audit of your website homepage. Ask yourself: Can your ideal patient identify themselves on your homepage? Are they reflected anywhere on the page to help them know your practice is a good fit for them?

This week, define your ideal patient (get nitty-gritty) so we can use it in your marketing next week. If this is something you want more detailed help with, join Acupuncture Marketing School and I'll walk you through it step-by-step.