The Monday Marketing Minute

This week, take the concise sentence you wrote about your practice and add it to two places in your marketing.  An example of the sentence: "Helping women in the Finger Lakes reduce fine lines and wrinkles naturally with acupuncture and microneedling."

January Topic - Clarifying who you love to help, so you can make your marketing more effective and efficient and fill your practice with that exact kind of patient. This week, define your one sentence practice statement with this formula.

This week, super simple - add another photo to your Google Business Profile. It's so easy AND effective - do not skip this one!

This week, add an "update" (sometimes also called a "post") to your Google Business Profile sharing any altered office hours you have for the rest of 2025. Google loves when you add any kind of update and this is an easy one!

This week, identify what marketing worked best for you this year and decide if it’s aligned with your energy to continue and maybe even double down on in 2026. 

This week, repost a previous Instagram carousel post that had strong engagement. You can change the background image of the first slide in the carousel to give it a slightly new look, and keep everything else the same, including the caption. 

This week we're focusing on patient reactivation. Reach out to 4-5 patients who fell off your calendar.  An easy, warm script to use whether you are calling, emailing, or texting: “Hi Alex, it’s Michelle from Ageless Acupuncture. It’s been a little while since I saw you, and I know you mentioned planning to reschedule back in October. I just wanted to check in and see how you’re doing, and as...

This week, craft a single, concise sentence defining who you help, their symptoms, and how you help them; then add it to specific places in your marketing so your ideal patient recognizes themselves easily. 

This week, fill in the "Service Area" section of your Google Business Profile with at least 3 locations that you want to pull patients from.  Mentioned in this episode: Optimize Your Google Business Profile Workshop on Weds., Nov. 19th from 12:00-1:00pm EST - Join me live or watch the replay.

This week, add one testimonial to each of your service pages for a simple SEO boost.  Join me for a live workshop this Weds., Nov. 12th - SEO Made Simple for Wellness Professionals: michellegrasek.com/google

This week - add keywords to 3 "alt tags" on your website to improve your SEO.

This week, add three internal links on your website to boost your SEO. Super simple, big impact.

This week, your goal is to repurpose a testimonial into a graphic that you can share in multiple places. Let's get a lot of mileage out of that happy patient feedback!

This week: Ask one happy patient for a testimonial. That's it! We haven't done this since Week 7 so it's time.  In your request, you must include the direct link to your Google Business Profile review page. You can find this under "Ask for Reviews" when you're signed into your Google Business Profile.

This week's marketing strategy: Add a new photo to your Google Business Profile. To add a caption, you must upload the photo using the Google Maps app on your phone. *The new recommendation is add a new photo every week (!) and multiple sources agree this helps boost your profile's visibility.  This is a very low-effort strategy, for a lot of return.

This week - Reconnect with a referral partner to remind them that you exist and would love to support them. Mentioned in this episode: Simple, brief script to use as a template for outreach: " Hi [Name], I was just thinking about you and the great work you do with [X patients]. How are you? How’s business? Hope you’re doing well. I’d love to reconnect soon. If you have a patient who might ben...

This week, do an Instagram "repost" swap with fellow local business owners to give your account a major visibility boost.  Mentioned in this episode:  Wellness Marketing School Live - $200 off Acupuncture Marketing School Self-Paced - $200 off Sign up before midnight on Thurs., Sept. 25th and get a free bonus - a 1:1 Marketing Strategy Session with me via Zoom (value $247). I'd love...

Super short and simple marketing task for the week: Social media shoutout swap with a local wellness provider.  Mentioned in this episode:  - Wellness Marketing School Live on sale for $200 this week - Acupuncture Marketing School Live on sale for $200 this week

This week, write a short 300-500 word blog post answering a frequently asked question about a symptom or condition that you love to treat and would like to see more of. Mentioned in this episode:  Apply for a scholarship to Acupuncture Marketing School. Learn more at michellegrasek.com/scholarship

This week, use 2-3 testimonials to create an Instagram carousel post. Here is the Canva template for the post that I use for my practice, as mentioned in the episode: https://www.canva.com/design/DAGxfIiCZNQ/5NWrxrGhHYdUdxtSa0MAvg/view?utm_content=DAGxfIiCZNQ&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink&mode=preview Once you click the template link above, it...

This week, add a post update to your Google Business Profile to send strong "freshness" signals to Google.  Here's a template you can copy and paste for a very simple caption for your post. Sub in a symptom or condition that you love to treat and want more of:  “Acupuncture for [knee pain]. Did you know acupuncture can be very effective for [knee pain]? This is something we treat of...

This week, simply add your location to one of the service pages on your website.  Don't forget, next month's Live Marketing Q&A on Zoom will be on Thursday, Sept. 11th. If you can't make it live, no worries. Submit your marketing questions here.

This week: Optimize the description of your Google Business Profile to get Google's attention. Here’s the exact description that I use for my clinic — feel free to copy it and swap in your own specialties, symptoms, locations, etc. At Seneca Falls Acupuncture, we specialize in pain management, women’s health, and cosmetic acupuncture, helping patients in Seneca Falls, Waterloo, Auburn, Geneva...