The Missing Secret Podcast

In this episode, John and Kelly talk about what it means to do your best. John explains that in his 40s, doing his best meant getting up it 5:30 AM. When he got into his 50s, he expanded his vision of doing his best. It was three things. Effort – getting up at 5:30 AM. Second, focus on what moves the needle. And then third, personal growth. With a system. And making sure the growth was consistent...

In this episode John and Kelly talk about moments in their life where it changed their trajectory. Kelly talks about when she first became an entrepreneur in the employment field. What drove her to make the leap. And Kelly talks about the lessons she learned. John talks about when he launched into being an entrepreneur in the real estate development field when he was 30 years old. After starting o...

In this episode, John and Kelly talk about the benefits of aging. As Kelly is about to turn 50 in a couple months, she has spent a lot of time thinking about aging. And she really likes the wisdom that comes from aging. The increase confidence. Caring less what other people think. Then John discusses the fact that aging gives you perspective. He says that the older you get, the more you realize th...

In this episode, John and Kelly discuss the art of living. There really is an art to living this precious life we’re all blessed with. In this podcast John talks about the four components of the art of living. First is dealing with problems. Unenlightened people, incompetent people, and difficult people. The second component is savoring the good. There’s so much good in life but we oftentimes don’...

The day that Kelly Hatfield interviewed John on her podcast, she became intrigued in his 12 minute a day methodology. Implementing this she received transformative results that doubled her income in just a few short months. This is Kelly’s story about her transformation and how she and John partnered in their human performance company, Think It Be It.  Learn how together they teach fello...

In this episode, John introduces the idea that you have to hear something seven times BEFORE it fully registers. This issue has come up because John relates to Kelly a situation with a couple of new clients for think it be it. John explains that the most significant thing ever learned in his life was that 95% of his daily actions and thoughts are unconscious. That was so significant because from r...

In this episode John and Kelly talk about the importance of one’s morning routine. In fact, John says that a person’s morning routine will determine their success in life. That one thing more than anything else. And he talks about the think it be it 12 minute a day technique. John and Kelly’s morning routine is simply applying the 12 minute a day technique to their respective lives. Reading the su...

In this episode, John introduces a special guest - the legendary Jeffrey Gitomer. Jeffrey is in the speaker’s Hall of Fame and is the king of sales. Literally the king of sales. The most prolific and respected authority on selling in the United States today. John met Jeffrey when he was 41 years old. And Jeffrey gave John some great advice. Turn your car into a mobile University. Unfortunately, Jo...

In this episode, John and Kelly talk about the concept of having a defined way of doing life. John opens the podcast with two questions for the audience. First, what percentage of your potential do you think you’re playing the game a life at today? Then the second question. Do you have a way of doing life? And John points out that if you don’t, as most people don’t, you’re just winging life. And t...

In this episode, John and Kelly talk about how a person’s inner world determines their outer world. This topic was inspired by John listening to Tony Robbins on the impact theory podcast. In this episode John mentions that you live up or down to your identity. Most people create their identity by default. And one’s identity is determined by the stories you tell yourself. Kelly mentions that this i...

In this episode, John and Kelly talk about the concept of becoming more enlightened intellectually. John explains that when he looks back on his life, he sees that enlightenment came from learning things from other people. As an example, one of the first things he learned about life was from his dad. His dad was very hard-working. So John embraced the idea of being hard-working. Then when John was...

In this episode, John and Kelly talk about the concept of the perfect mindset. John is teaching one of the stars of the University of Texas basketball team think it be it. And he is creating the athlete’s perfect mindset. But this applies to anyone as well. And here are the components of the perfect mindset. First, do your best. And defined in detail what that is. Secondly embrace and enjoy the pr...

In this episode, John and Kelly talk about the concept that success is something you attract, rather than something you chase. By being the type of person that does attract success. As Kelly points out, BE then DO. John makes the analogy of someone trying to catch a butterfly. It’s very elusive. Just like success. But if you become the person that you need to be in order to be successful, you will...

In this episode, John and Kelly talk about the concept of listening. The art of understanding before making the effort to be understood. Recently John interviewed the athletic director at the University of Texas for his weekly program for the 18 head coaches in the athletic department. The athletic director’s big message was that he was refining the art of really listening. It’s interesting becaus...

In this episode, John and Kelly talk about the idea that people can frustrate you. This episode John explains something that happened in the state of Texas recently that really frustrated him. The state legislature impeached the Atty. Gen. But in the trial, he was acquitted. Despite the evidence being overwhelming that he was corrupt. John talks about how the level of enlightenment of some people...

In this episode, John and Kelly talk about the idea that there is a human energy crisis. Created by negative self talk and self-inflicted stress. This topic comes from the best-selling author Jon Gordon. Who is the Godfather of positivity and has an organization called Positivity U. As the mental coach for the University of Texas 18 head coaches, John shared this content from Jon Gordon with them....

In this episode John and Kelly talk about how important it is in marketing to identify the emotional hook with your customers. This is absolutely the most important thing you must do in marketing. Everything flows from there. Kelly talks about recently getting a big client. She discusses the emotional hook that landed the whale. John then talks about the emotional hook with regards to Think it Be...

In this episode, John and Kelly talk about the idea that life is a state of mind. Therefore it’s critical to influence one’s mindset in one’s morning routine. In this episode John walks us through the various aspects of life. Your health – and how that is a state of mind regarding exercise, eating right, and sleep. How your marriage is a state of mind. Being flexible, patient, and thoughtful to yo...

In this episode, John and Kelly talk about the key things you must know in order to be a successful entrepreneur. John explained that the first thing you have to do is buckle up emotionally. Have the attitude that nobody screws me and I don’t screw anybody else. John learned this the hard way at 30 when he was launching as an entrepreneur. Some guys he was in partnership with took John’s idea and...

In this episode John and Kelly talk about how the human mind works. John mentioned that is surprising how many people saw their life around once they understood how the human mind works. As an example, Tom Billeau of impact theory attributes his massive success to learning how the human mind works. So does Tony Robbins. As does both John and Kelly. Interesting how many people say that. A...

In this episode John and Kelly talk about how success comes down to tuning into reality. What is reality telling you regarding your business, your romantic relationship, your health. What is the unvarnished results you’re getting in each area of your life. So often people want to ignore what’s really happening. John talks about listening to an episode of Impact Theory. Where the host Tom Bilyeu sa...

In this episode John and Kelly talk about the concept of doing your best. In this episode you learn that when John was 40 years old, he started focusing on doing his best because he saw that was the only thing he really controlled. But his understanding of doing his best was simply getting up early each day – 5:30 AM. But once he got into his 50s, his understanding of doing his best greatly expand...

When people are introduced to a new strategy to up their success, oftentimes they think it won’t work on them, and for good reason. Nothing to that point has really worked. So why should they believe the new thing is going to work? The concepts behind the Think It Be It program and the 12 minutes a day methodology are based on science, and the fact is they can work on anyone! John and Kelly discus...

In this episode John and Kelly talk about how to have a great romantic relationship by rewiring your autopilot. So the right actions happen automatically without thinking. During this podcast they talk about some key behaviors that create a great romantic relationship. Such as having a weekly relationship talk with your spouse. How to make yourself “flexible, patient, and thoughtful” automatically...

In this episode John and Kelly talk about how important it is to be organized if you’re a high achiever. John and Kelly have developed an organizational system (daily to do form and weekly to do form) that they think is great. There’s three components to the system. You plan your day the night before, you time block your day, and you identify your top three priorities each day. The key is to have...