The MindShift Podcast with Darrell Evans

Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe Most business owners blame their ad creative when their Facebook or Instagram campaigns stop working.  After 14 years and over $300M in revenue generated for our clients, I can tell you that's almost never the real problem.  There's an invisible gap inside your...

Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe Most businesses are fighting over the same 3-5% of buyers who are ready to purchase today and completely ignoring the other 95%.  After 15 years and 300+ million in client revenue, I've watched this mistake quietly drain marketing budgets across every industry.  In...

Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe If your team is grinding out posts, reels, and captions every week and still not seeing clients come through the door, this one's going to sting a little.  I'm pulling back the curtain on why organic social media was never actually designed to grow your busines...

Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe Meta made over $160 billion last year. Almost all of it came from advertisers like you.  That's not a coincidence; that's a business model. And once you understand that, you'll never look at your ad settings the same way again.  I'm pulling back the c...

Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe After 23 years of writing marketing emails and hundreds of cold calls, I've discovered that the businesses getting the best response rates aren't the ones with the most sophisticated copy.  They're doing something that feels almost backwards.  I walk you t...

Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe Imagine an event that failed in every way imaginable: wrong attendance, wrong tech, wrong everything. And yet, it still produced a customer.  What happened next is something most business owners never consider because they're too busy waiting for perfect.  After 15+...

Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe Are you a frustrated business owner who posts on social media consistently and you get likes, comments, and shares, but zero sales? This is for you. After 15 years and over $300M in revenue generated for our clients, I've seen this pattern destroy marketing budgets...

Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe Something happened recently that stopped me in my tracks.  Two new clients told me they used ChatGPT to find us and one of them sent me the actual document he used to grade us against our competitors before he ever picked up the phone.  He had already made his decision b...

Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe I had a recent conversation with a local service business owner that stopped me in my tracks.  After 35 years in business and helping 600+ companies grow, I keep seeing the same costly blind spot — and most owners don't even know it exists.  If you run a high-ticket...

Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe I got off a call last week with a $650K business owner who'd tried everything - Google Ads, SEO, multiple agencies, you name it. Things would work for a few months, then completely stop.  When we dug in, he'd forgotten something so basic about marketing that it...

Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe In this episode, I walk through a situation I’m seeing more often, companies doing everything “right” with their marketing yet watching their cost to acquire customers climb anyway.  I break down a conversation with a $5M service business spending over $70K a month on Go...

Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe In this final episode of the series, I tackle the most expensive problem successful founders face - and it's not what you think.  After 14 years working with businesses doing $1M to $20M+ in revenue, I've watched brilliant founders become prisoners of their own...

Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe In this episode, I challenge the 'post everywhere, be everywhere' advice that's burning out established founders.  After 14 years working with businesses generating millions in revenue, I've noticed a pattern: volume-based visibility exhausts your tea...

Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe Most founders at your level don't want to be content creators. You didn't build a multi-million dollar business to perform for algorithms. But here's the pattern I see consistently: your expertise, the frameworks, distinctions, and beliefs that made you su...

Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe You've built something significant, millions in revenue, solid team, strong reputation.  But here's what I've consistently seen over 34 years as an entrepreneur: clients still ask for you specifically.  Your team defers strategic decisions back to you. Par...

Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe In this episode, I break down the 10 words that sit underneath every successful marketing campaign we've ever run - the kind that generated over $300 million in revenue for our clients over 14 years.  These aren't buzzwords or the latest tactics everyone's...

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode, I'm calling out the 12 false beliefs that have held back most of the clients we've worked with over the last 15 years, beliefs that are costing you real...

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . Are you frustrated that your ads, social posts, and marketing efforts just aren't turning into consistent leads and sales, no matter how much time or money you invest? Contin...

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . Most CEOs panic when their ad spend exceeds their monthly revenue. But what if that “loss” was actually the start of your biggest growth year yet? In this episode, I break down ho...

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . Most businesses are stuck in a cycle of inconsistent growth, chasing tactic after tactic without real results.  I've spent 15 years solving this exact problem for companies a...

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . Getting leads but no sales? The problem isn't your marketing.  In this episode, I reveal the psychological threshold that every prospect must cross before becoming a buyer an...

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . Google just changed the game forever, and most business owners have no idea what's coming. In this episode, I discuss Google's new AI Mode rollout and why it represents...

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . Ever wondered why some people seem to bounce back from setbacks while others stay stuck, especially when it comes to growing a business? If you’ve found yourself frustrated by slo...

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . Have you ever wondered why your ChatGPT results just don’t hit the mark, no matter how many prompt hacks you try? If you’ve been using ChatGPT for quick answers or to crank out ro...

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . Are you missing out on sales simply because your prospects slip through the cracks after their first interaction with your business? Let’s face it, most entrepreneurs and business...