The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

Is your business Trend Savvy? Wait, I have a better question.  Should your business be Trend Savvy? One of the biggest challenges founders face in building a brand on social media is staying relevant. And trying to keep up with the cool kids on social can easily lead to jumping on every single trend you can. But should you?  Let's talk about the dos and don'ts of trends for business owners so we c...

What's the hardest piece of negative feedback you've ever received on social media? If you're building an online community, I'm sure you have more than one story to tell. We all do. Getting negative, positive, and critical feedback is the easy part.  What's hard is knowing when to respond, if you should respond, and how to respond. Let's talk about it in today's episode so you can face your fear o...

If you want to have staying power on social media, you have to get social! Forget followers, likes, and other analytics, building a community on social media is how you stay relevant and create a relationship with social media that you're not embarrassed about and allows you to be unapologetically you.  My guest, host of the podcast, Eff That: Breaking the Rules of Online Business, Deanna Seymour,...

The good old days of posting whatever you want to every single platform are over. Now social media has turned into something more complicated. It's turned into something that we feel almost forced to do if we want to stay relevant.  That's a big reason why people have such a hard time putting the fun back into social.  But just because social media isn't easy anymore or as fun as it used to be, do...

As a course creator and community leader, the best thing you can do is listen to your customers.  Listening to user feedback was the reason why, after 8 years of hosting the Savvy Social School content on Teachable, my team and I decided it was time to leave. It was a super tough decision because I've invested so much time and money on Teachable, but when you outgrow where you started, it's time t...

Marketing a business on social media is hard enough. Try adding a personal brand on top of that. How do you make it work?  That's what my guest Hayley Akins, founder of Motion Hatch, the premier online learning hub for motion designers, is sharing in this episode. Hayley has experienced some serious growth on LinkedIn, TikTok, and Instagram, all while managing her business and personal brand. Her...

Mr. Al, the Social Media Algorithm is everything and a mystery all at the same time.  And that can be super confusing for founders who need to get in Mr. Al's good graces in order to grow on social media. Some days Mr. Al will be your best friend, driving traffic to your feed and seeing increased engagement. On other days he seems like an overzealous bouncer blocking anyone and everyone from seein...

Y'all know I love trying out new tactics and strategies on social media and reporting back to you, you know, so you don't have to. Listen in and learn about the plan, execution, and results of my four major social media experiments of 2023 (I'm bringing the data to back it up). Some were pretty surprising, and others disappointing.  Dive in so you can steal what works and save time by ignoring the...

From a 90-day content creation strategy to no plan at all. Either can work when you show up fully human on TikTok. My favorite social platform is getting the love it deserves from my guest, Michelle Edgemont, owner and creative director of Michelle Edgemont Design. An early Instagram adopter, in 2020, Michelle made the strategic move to follow her target audience to TikTok, where she rekindled her...

Whatever happened to empathy, compassion, and positivity on social media? From angry rants, racist comments, and microaggressions to calls for boycotts and canceling each other, negative emotions ride way way way way way too high on social media. As a business owner who can't avoid social media as a tool to grow your business, how do you show up with authenticity and lend your voice to these conve...

If reviewing your social media metrics feels like getting on a scale for a weekly weigh-in, there's no need to be nervous or put it off until next week anymore. Yes, your social media analytics can be boring, overwhelming, and even confusing, but if the queens of RuPaul's drag race have taught me anything, honey, those uncomfortable feelings don't have to be your reality, especially if you know wh...

If you thought TikTok was for fun and not for growth-minded CEOs, think again.  Racheal Cook is the host of the masterclass-style podcast, Promote Yourself to CEO, and today, she stopped by the show to deliver an absolute masterclass on content creation strategies for CEOs, especially if you've been nervous about going all-in on TikTok. Listen in and take notes as Racheal shares how she was able t...

Is it time for your business to give up on Twitter?  That's a question that makes sense given the wild wide ride Elon Musk is taking a platform once known as one of the greatest places on the web for community and connection.  But the answer isn't so simple. While Twitter has changed a lot since Musk took over (mostly for the worse), the little blue bird hasn't flown away just yet. Musk antics or...

I tried out Instagram broadcast channels, so you don't have to, and here's what you need to know. Broadcast channels are just one of the unexpected and unrequested recent features presented by Instagram, the platform that's constantly evolving–for better or worse.  Its latest dive into the group chat-like Broadcast Channels is another attempt to create more engagement from creators using in-app fe...

With 3.5 billion downloads and over 150 million users every day in the US, it's safe to say TikTok is one of the most popular social media platforms in the world. TikTok's popularity didn't happen by chance. With its work-of-art algorithm and opportunities for anyone, even newbies, to gain popularity, TikTok has earned its status as an industry leader. In this episode, I'm talking all things TikTo...

Not getting as much engagement as you're used to on Instagram? Don't worry, it's not a you problem.  Social media as a whole is experiencing decreased engagement, well, except for the unicorn that is TikTok. But engagement is only one of the factors outlined in Rival IQ's latest annual report on the state of social media. From posting frequency to hashtag usage and the importance of Reels, Rival I...

This one thing has pumped the brakes on a lot of creators' ability to have fun on social media.  Rules! But here's the thing my latest guest, The Radical Connector, Lindsay Johnson, has to say. The rules are constantly changing, which means–there are no rules!  Lindsay helps first-time entrepreneurs break free from following any success rules on social media and instead find joy in using social me...

If social media has taught us anything over these last two years (thanks, TikTok), it's this. If you get stuck doing what used to work, the only guarantee is that you'll stay stuck.  Social media has evolved so much over the last decade that it's almost unrecognizable. What used to work doesn't, and what works today seems to change every other month.  As much as you like to find your comfort zone...

There are so many influencers with scammy practices and sneaky offers that see them benefit off the backs of vulnerable people who come to them for help. But those days are coming closer to an end faster than we realize, especially with people like my guest Maggie Patterson taking the lead.  Maggie is committed to BS-Free marketing and messaging, and she is using her platform, The BS-Free Business...

Social media isn't the product. We are.  That's just one of the realities that revealed itself in this week's conversation with my good friend and host of the OMGrowth Podcast, Lanie Lamarre. Lanie is an analytics and data expert and the perfect person to deliver the truth behind just how protected and unprotected our data is, even on social media.  Listen in as we pull back the curtain on why ad...

If you haven't figured out the secret to using AI in a way that's relevant to your business, then let me be your guide!  I've taken a bit of time (that's an understatement) learning AI and how to leverage it as a digital marketing tool to better serve my clients and students.  The results are astounding if you know what to ask so you can take out the guesswork on what's relevant to your audience,...

AI and ChatGPT are taking our jobs! Those are end-of-the-world vibes some people are putting out there, but diving deeper into all the possibilities of AI, one thing is clear for social media marketers. AI is NOT here to take over. When you take a closer look and give it a chance, it's easy to see how AI, in particular, ChatGPT, is one of the greatest gifts digital marketers could have asked for. ...

Forget video. Story is King. A great story is the key to stopping the scroll and keeping the attention of your target audience. But how do we write stories people actually care about and will encourage them to turn from casual readers into loyal fans? That's our topic today with copywriter and storyteller, Marisa Corcoran. In this episode, Marisa put me on the hot seat to teach listeners just how...

Becoming an inclusive leader and valuing DEI in the workplace is more important than ever. Leaders are expected to be more vocal about their core values and live them out loud, but this is still uncharted territory for many.  Moving too fast, saying the wrong thing, or not being fully certain of what is important to you and your business is what my guest, 6x author, DEI consultant, and Managing Pa...

The best communities are those where people feel safe enough to be themselves.   As leaders in your business, it's your job to create those spaces for your team and yourself. I know from experience how easy it is to sit quietly and play it safe in the workplace and on social media. But I realized that playing it safe can cause you to lock away your true voice and your values–the things that make y...