The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

Professional stylist and LinkedIn Branding Expert all wrapped into one. I want y'all to meet Renée Lindo, the amazing human who boosted my confidence as an entrepreneur by leveling up my style. And no, I didn't find her through a recommendation. I found her on social media. I would love to share why I was drawn to her, but instead, I invited Renée to tell how she uses social media, especially her...

Not the biggest fan of social media, but you know it's almost necessary to grow your business? You're in good company because my guest Shannon Siriano Greenwood, Founder, and CEO of Rebelle, the network catering to women professionals, wishes she could live without it. But she understands the power and benefits of social media, especially when it comes to building a community.  In this episode, Sh...

Tired of other social platforms turning into TikTok? Well, there's still one platform that's super loyal to its mission and happy to stand out in the crowded social media sea: LinkedIn! LinkedIn is primed to pop off in 2023, so if you're a business owner or business professional, I have some tips, tricks, and insights to help you and your business experience wild success on this one-of-a-kind plat...

Forget trends, tactics, & everything in between. Social media success starts and ends with building an engaged community. Communities are where loyalty, learning, and profits are born, so if you are a business owner looking to use social media as a tool to grow your business, you should seriously consider making building a community your MAIN focus. Listen in as I dive into why online communit...

On this episode of The Savvy Social Podcast, I'm sharing my interview with the founder of Greatest Story Creative and host of the Branding with Friends podcast, Annie Franceschi.  This former Disney Storyteller went all-in on what works and what to avoid if you want to grow your business on LinkedIn. We talked content creation pillars and boring LinkedIn profiles, and I shared my three biggest tip...

On this episode of The Savvy Social Podcast, I'm sharing my interview with Jonah Cohen of Teachable, my favorite online course platform. Living on social media is an unavoidable part of being a business owner in the 21st century. But it doesn't have to be your whole life.  In this episode, Jonah and I discuss building boundaries to eliminate the nasty invasion of burnout in your lives so you can h...

On this episode of The Savvy Social Podcast, I'm sharing my interview with Tara McMullin on her What Works podcast. Tara was a big inspiration to me during a tough 2018 in my business so being on her podcast was an honor. In this episode, Tara and I dive deep into finding the balance between relationship-building and marketing your agency, and I share my approach to incorporating marketing into yo...

On this episode of The Savvy Social Podcast, I'm sharing my guest feature with Emily Thompson on her Being Boss Podcast, the show for creatives, business owners, and entrepreneurs who want to take control of their work and live life on their own terms.  From my journey as Spa Manager to Social Media Agency owner to learning how to keep up with the trends while staying focused on creating genuine c...

There's a new app on the block, and it's looking to bring real authenticity back to social media. I'm talking about BeReal. The notification-centric, dual-camera using, no-filters-allowed app that wants to connect friends, not followers.   I've done my research and tested out the app for the past few months, so now I'm ready to report back and tell you if it's worth your time, especially as a tool...

If you've been putting off launching your online program, this episode is a sign that the time is now! I had an amazing conversation with the host of The Leveraged Practice Podcast and expert launch strategist, Stephanie Clairmont.  As a Registered Dietician, Stephanie created over 20 online programs and launched them successfully over 100 times over the last ten years. Now she helps practices fin...

It's that time of year when I come to you in full That's So Raven Mode and share my bold but fully informed 2023 predictions for social media!  These prediction episodes are fun and necessary because as you make your business goals for 2023, you need a strategy to reach their goals. As the importance of social media continues to grow in the online marketing space, getting ahead of the curve is wha...

How can you take your social media from a concert for the masses to an intimate meet-and-greet after the show?  The shift happens when you stop choosing between an audience or a community and realize you need both.  Listen to this week's episode as I discuss the process of turning your spectator followers into an active community of real fans who will become the foundation for building your succes...

So you've made a decision on who to hire to manage your social media presence. Now, the real work begins. Outsourcing your social media means handing over something very precious to you to a total stranger and hoping they will care for it as much as you do. That something is your voice and personality.  This vulnerable act is one of the biggest fears of outsourcing. But in today's episode, I'm eas...

Whether it's an agency, in-house hire, or a freelancer, there is a Right Way and a No-Way to go about adding to your social media team. In episode two of my three-part series on Outsourcing Your Social Media, I am unloading the goods on how to find the perfect hire. Last episode you prepared your business to bring in someone new, now it's time to listen in as I give you the exact steps my agency t...

In today's episode of my three-part series on Outsourcing Your Social Media, I am discussing why it's important to get your house in order before you invite someone new to be the caretaker of your social media property. Handing over your social media management is not an expense, it's an investment. And to get the most out of your future investment in the growth of your business, you need to have...

The world is Quiet Quitting, and it may be time for you to jump on the bandwagon. One of the best places to add this trend to your life is in your marketing strategy. It's time to quiet quit the hustle every day and jump on every trend style of marketing–it may even need to be retired completely. Not only is it a good decision for your profit, but it is a sign that you are ready to protect your ti...

Just because you are suddenly experiencing low engagement on social media doesn't mean it's time to fly the white flag of surrender. It's time to try something new! You're not alone in playing detective and trying to discover what's going on with the algorithm and why your engagement is dropping. I have seen it for myself while auditing my clients' accounts. The results can be a little nerve-racki...

Isn't Social Media all about finding followers? If you ask my guest and founder of the Podcast Marketing Academy, Jeremy Enns, he will probably say NO! And after our conversation, I can't help but agree.  Jeremy breaks down how shifting your focus from attracting followers to building your network can be a game changer for your business and your overall relationship with social media.  Listen in a...

What happens when a private equity investor, a dating coach, and a spiritual life coach go viral on TikTok? You ask the question, "HOW?" and hope you get an answer.  In today's episode, I am reverse engineering just HOW three of my clients went viral on TikTok (3 Million+ Combined views) within a few months of each other. The results will surprise you in the best way possible.  SPOILER ALERT: Luck...

Video isn't just for TikTok and Instagram Reels anymore! LinkedIn may be one of the world's most popular social platforms, but it's still a hidden gem because of one major reason. The untapped potential of VIDEO. Creators flood TikTok, Reels, and FB Live. But video (especially livestreaming) on LinkedIn represents an easy way for experts to carve out their own lane with less competition and the ch...

When was the last time you closed a client in the DMs? For my guest, Merel Kriegsman, sliding into the DMs and earning the sale is her superpower. No sleazy sales tactics, no badgering, and no oversharing. She's delivering results by choosing to be unapologetically REAL, seek out deep connections, and invest time in authentic conversations. Listen in as this advocate for women's wealth and CEO of...

If the thought of sharing your ENTIRE life on social media doesn't make you uncomfortable, then this podcast episode is NOT for you. But if you struggle with the courage to be authentic and transparent on social media because you are a super private person, not sure how to get started, or (most importantly) don't know where to draw the line, then you are my people!  Listen in as I uncover the trut...

Have you ever wondered what it's like to go viral on social media? From the viral TikTok Curling Iron Incident to their love/hate relationship with comment sections, I invited a team of viral collaborators to spill the goods on the true life of an influencer. Abbie Jean and Nate, hosts of The Influence: A Social Media Podcast, are usually the ones interviewing viral personalities, but in this epis...

Have you fallen in love with Instagram Reels, or does it feel like a forced blind date? (this time courtesy of Instagram) Whether you love it or hate it, Reels is here to stay. But there is a way to use Reels to work for your schedule, your business, and more importantly, your personality. Lily Womble, Dating Coach and Owner of Date Brazen, has the goods on how you can turn your Instagram Reels ex...

Have you ever needed to take a pause, but worried about what would happen to your social media business if you do? I feel your pain, anxiety, and worry at the thought of stopping work and giving your full attention to your life event (unexpected medical emergency, sabbatical, maternity leave).  If you are anything like me, you have probably wondered if you will have a thriving business to come bac...