The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

I'm thrilled to welcome the amazing Nathalie Lussier, owner of AccessAlly, to the show. We take a deep dive into Nathalie's bold move to delete Instagram from her life and put her focus on LinkedIn to grow her personal brand and SaaS business.  Listen in to hear how this social media switch impacted her relationship with content creation and learn some important strategies that showcase the power...

Every year, LinkedIn continues to grab my attention for allllll the right reasons, and this year is going to be no different.  With all of the changes on LinkedIn, It's hard to remember its early days of being more of a resume platform than a social media platform. It's become one of the largest specialized social platforms that businesses and creators are using to increase their engagement, grow...

On this episode of The Savvy Social Podcast, I'm sharing my interview with Brad Powell on the Thursday Standout Business Show. We had a great discussion on the evolution of influencer marketing, the power of storytelling in content creation, and the delicate balance between showcasing your personality while avoiding the "bragging" trap.  We also talked about the emotional connection behind success...

On this episode of The Savvy Social Podcast, I'm sharing my interview with Lisa Zawrotny on the Positively Living Podcast. We dove right into all about the recent advancements in AI, including how ChatGPT is impacting the way we create content and do business. We explored how AI tools can be a powerful asset for generating creative content but being careful not to ignore the concerns about authent...

On this episode of The Savvy Social Podcast, I'm sharing my interview with Michelle Mazur on the Rebel Uprising Podcast. And we talked about one of my favorite subjects: content repurposing.  I've been talking about digital brains, repurposing, and remixing all year long, so I was more than happy to talk to Michelle's audience and get into the weeds of content repurposing and how to dive into the...

The Entrepreneur's Therapist, Shulamit Ber Levtov, sits down in the episode to provide encouragement, strategies, and support for the unique challenges business owners face every single day.  We'll be diving deep into the negative impact that social media can have on the lives of business owners as Shulamit provides valuable perspectives on how constant exposure to curated and idealized content ca...

Baby number two is on the way, which means big changes for my business.  I'm mentally preparing myself for the chaos that comes with having two babies under two years old, and I have so many questions. How will my toddler handle having a sibling? Can I still deliver for my audience while taking on these new challenges? During this episode, I'll be sharing how I'm giving myself permission to show u...

Is your social media strategy sustainable?  This question carries so much weight for your business and mental health, but it's something we don't think about or talk about enough.  We're going to change that in this episode as we break down the internal and external pressures of using social media and the role a well-planned digital detox can play in helping you take back control of how you use so...

It's that special time of year when we look into the future of social media and digital marketing with my big predictions.  Some of my 2023 predictions were perfect, and some others not so much. But that's the nature of the quickly evolving world of digital marketing. I can't get it right all the time, but it's definitely fun giving it a try.   Things move so quickly online that you have to plan f...

Sharing that viral post on social media is all fun and games until the lawyers start calling! While you're trying to keep the social part of social media alive by sharing the latest meme or remixing someone else's content, as a business, you can't ignore the potential risk of using someone's content without their permission.  But when is the time right? When is it safe? Should you stick to origina...

Let's talk about a myth that's been disguising itself as social media advice: The more you post, the faster you'll grow on social media.  I'm here to tell you it's not true. The numbers don't support posting 10 times a day as a fast track to social media success.  Can you imagine if that was true? Just think how much content overload we would be in if that were true. Thankfully, after working in s...

Do you like to jump on the latest social media trends? Social media is meant to be fun and, well, social. So, the popularity and evolution of trends make so much sense.  As brands, we see everyone else having fun, so why can't we join in? Does our content have to be all about business? It's easy to think that trends are all about hopping on a bandwagon and have no real value, but it's so much more...

It's official! I'm leaving X (formerly known as Twitter) behind, and I'm not looking back! Twitter has such a special place in my heart. It's where I used to spend tons of time scrolling through the tea and topics around my interests. It's even where I met my first business mentor.  But sometimes, hanging on to the memories of the good times can't overshadow just how bad things are today.  And bad...

From attracting the right audience to building connections and converting leads, it all starts with your social media sales funnel.  Whether intentional or not, everybody has a funnel on social media—it's just that some work a lot better than others.  So, to make sure your funnel is doing exactly what it's supposed to do for your business, in this episode, we're dissecting the four stages of your...

The days of copying and pasting content from one platform to another are long gone. If this is true (and trust me, the results don't lie), with platform algorithms getting more sophisticated and audiences' attention spans getting smaller, how do you get the most out of the content you spent so much time, energy, and love creating?  Don't worry, this isn't the end of repurposing content.  It's the...

As introverts, the idea of putting yourself out there on social media can feel overwhelming.  But fear not because my special guest, Tara Reid, The Introvert Coach, has some valuable insights and strategies to share with all of you shy business owners out there.  Tara shares her journey from starting as a virtual assistant to becoming a strategist who helps fellow introverts navigate the world of...

From Halloween to New Year's, the holiday season is the perfect time to give your busy life an infusion of fun and excitement. It's the time when you can reflect on everything you accomplished throughout the year and catch up on missed quality time with friends and family. But here's the thing. It's not all about the warm fuzzy and much-needed rest the holidays bring.  This final stretch of the ye...

These social platforms ain't loyal, so why should you? I always recommend getting started on one platform, but if you're ready for your next level of growth, being platform agnostic may be the key. And I want to show you exactly why in this week's episode.  I'm sharing my five reasons for being platform agnostic, highlighting the huge benefits of a flexible and versatile multichannel marketing str...

Unveiling a new product or service is super exciting – but how you launch it to the world can make or break its success. Especially when navigating the hectic world of social media. Join me as I sit down for a live strategy session with the inspiring Becky Mollenkamp and dive deep into the unfiltered realities of launching her new podcast, Feminist Founders.  From the euphoria of new beginnings to...

Let's go behind the scenes and hear the story of creating an unconventional leadership retreat. The Savvy Social Retreat is taking the unconference approach to help business leaders reshape their perspectives and expand their horizons while not forgetting to make time for a heavy dose of rest and relaxation–the perfect recipe for a perfect retreat. Listen in as I unveil the surprises planned for t...

Instagram is definitely showing some younger sibling vibes while trying to keep up with big brother TikTok.  But clearly, IG is taking some good notes because Reels is helping businesses and content creators make big moves toward getting discovered and reaching a fresh audience.  If your business is on IG and you're NOT using Reels, you're seriously missing a huge growth opportunity.   While IG is...

No founder wants to fall into the trap of spending more time being a pseudo-social media manager than actually running their business.  But this is a trap too many biz owners, especially newbies, fall for when trying to decide how to best use social media to grow their business.  They can't decide which platform to start with, so they decide to try it all!  Instead of going down a path that ends i...

If you're a founder and you're treating YouTube like you're an influencer trying to go viral, it's time to shift your mindset and strategy. In this episode, my guest, YouTube Strategist Trena Little, is more than happy to share that with a few simple shifts in your YouTube Strategy (because your goal isn't to go viral) and the addition of some amazing AI tools, you can start using YouTube as a con...

Is going viral and instantly gaining tens of thousands of followers your goal?  If so, my guest, Dr. Julia Colangelo, professor at Columbia University and founder of Hello Flow, might change your mind. After going viral on Instagram, Dr. Colangelo saw the dark side of social media, and it became a bright light bulb moment.  Listen to the week's episode and learn why even though you can't control w...

One of the biggest challenges founders face when using Instagram is all the options. It's super confusing and overwhelming when you're trying to decide if you should focus on Reels, Carousels, Stories, Threads, and allllll the other options.  After diving into the data and understanding what Mr. Al the Algorithm really wants from us, there is a clear strategy business owners can tap into to know h...