The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

You might have tons of great content from social media or blog posts, but do you have a clear strategy that leads your audience to connect that content to what truly drives your business? Lacy Boggs joins me and explains why you don't always have to do what everyone else is doing in marketing, how to create a process for deciding what your own marketing strategy should be, and so much more!     In...

It's easy to get lost in the world of social media, and a customized social media strategy is a surefire way to guide your business where you want it to be. Today, I'm sharing the difference between a virtual assistant, social media manager and social media strategist, along with 10 valuable ways a social media strategist can take your business to the next level!    In this podcast episode, I expl...

Having an email list or social media following is fantastic but neither really serve your business without audience engagement or conversions! Even though messenger bots have gotten somewhat of a bad rep, they're excellent tools to reach your clients when used in the right way. Chrystabelle Tan stops by to explain what a messenger bot is, where to start when building your own bots, how to understa...

Ever feel like your marketing strategy just isn't getting the results you want? Learn how to prioritize marketing in a way that allows you to show up ready and excited to engage with clients instead of overwhelmed and over it. Kyla Roma joins me and shares how to identify your marketing success metrics, where to start when building your marketing plan, how to share stories as part of your marketin...

When you think about PR, you might think it's only for giant companies and well-known brands. However, Brittney Lynn explains how PR and social media work together and why connecting with the right people can really benefit your business!     In this podcast episode, we share:  How Brittney started her own PR business   Advice for business owners to grow their connections with others through socia...

If a picture's worth a thousand words, a solid caption might be priceless! Captions are a fantastic way to catch your audience's attention, especially when you share a promotion on social media. Learn the ABC's of writing a good social media caption and how to leave your audience wanting more!    In this podcast episode, I share:  The 3 W's for Promoting on Social Media: What do you sell, Who is i...

Maybe you've already built a following on social media, but have you established a sales funnel you can confidently say converts your fans into paying customers? Believe me, a sales funnel is crucial to your social media strategy if you're ready to increase your reach and your revenue. If you're not sure where to start, have no fear! I explain what to avoid when creating your sales funnel, tips fo...

Chances are you're already using a digital platform like Facebook or Instagram to build your business, but if you haven't considered adding Pinterest to your toolbox, you should! Cara Chace sheds light on where to start when creating your Pinterest strategy, how to consider your customer's buying journey, the best types of Pins for online entrepreneurs, how promoted Pins can help you, and how data...

Whether you love the sales process or feel overwhelmed just thinking about it, having strong sales is critical for any business to be successful. To help boost your sales game, I asked my client and sales expert Victor Adefuye to join the show and share what really makes someone good at sales, how sales and marketing play a role in your business, the power of LinkedIn to help close the deal, how t...

LinkedIn is easily one of my favorite online platforms even though it's not your typical social media scene. Over the past couple of years, I've learned the power in leveraging LinkedIn as a way to boost your business and if you're ready to take advantage of its benefits, checkout my top 7 reasons why you should choose LinkedIn for your marketing strategy in 2020!      In this podcast episode, I s...

Perhaps you've decided 2020 is the year you finally start your own podcast, and if that's the case—go for it! Tons of amazing resources exist to make your podcast dreams a reality and one fantastic example is my own show producer and editor, Travis Brown. I invited Travis on the show and we discuss his history of working in the music industry and audio, how he organizes his social media content fo...

Not everyone realizes the many unique opportunities associated with the role of a virtual assistant. Sandra Booker discovered it's possible to go from being an online virtual assistant to owning your own business, so I asked her to share how she jump started her social media strategy, what she learned from working with a social media agency, how she really streamlines her social media today, and h...

Whether you've just started considering the possibility of doing your own thing or recently left your 9-5 job to launch your own business, Luisa Zhou has walked a few miles in your shoes and is here to offer some solid strategies to save you time and energy. She shares tips on how to focus on the right things when you're starting out, why some people fail before they even get started, her social m...

2020 is almost here and the new year is a great time to really think about what's working along with what new strategies you can try for your social media presence. Join me as I review my own journey through 2019 as well as social media marketing trends for 2020. Learn the difference between social media strategies and tactics, my predictions for overall marketing shifts in 2020 and 3 tactics impo...

Even though I may host this podcast solo, this show is far from a solo effort. I've worked hard to surround myself with an amazing team and I know how incredibly valuable it is to connect and work with others who understand and support your passion and goals. Danielle Desir has successfully created a supportive online community and she shares tips for how to leverage your own online community, the...

For better or worse, social media influencers are a thing and could very well increase your ROI. But how? Nick Cooke joins me to explain just want influencer marketing means for businesses, the value of finding impactful influencers, questions to ask influencer marketing agencies, The Goat Agency's unique marketing strategy, and how LinkedIn helped expand their brand to what it is today!    In thi...

You want to be recognized. You want to be known. You want to have success. The foundation of all of those things is branding. And when social media and branding collide, magic happens. Today on the Savvy Social Podcast, we have special guest Amber Hurdle on to talk all about branding with what she calls the Velvet Machete.  In this episode, Amber and I dive into the importance of branding by talki...

Does social media marketing make you smile or make you stress? If you're stressing, you're definitely not alone and thankfully, there's hope! Annie Franceschi shares how she makes social media work for her, the value of telling your story, why word of mouth referrals are gold, and why it's important to include some fun in your strategy!      In this podcast episode, we share:  How Disney helped An...

If you're a pro at social media, then you can just hop onto Instagram or Twitter and post without giving it a second thought. But not everyone is a pro. Beginners need to take the time to plan out what their posts are going to look like. I like to compare it to walking into the gym for the first time. You can't just jump up to the 100lb weights. First, you have to start with that 5-10lb range. Tod...

Even though social media use has spread like wildfire across the world, social media marketing is still a fairly new approach to how we do business and can be difficult to navigate for those new to the scene. It's easy to fall into the comparison trap or experience impostor syndrome, so I asked Jen Conger to join me and explain the importance of listening to your audience, the value of understandi...

As an entrepreneur or business owner, you've probably heard that it's super important to narrow down your niche. Having a specific niche can help build your audience and your offering, but you may not know that it can also open the doors to hosting your own online summit! I talk with Krista Miller about how she got started in the world of summits, the value of knowing and understanding your niche,...

When you think about where you are in your business, are you in the short term, medium term, or long term? Whether you're in the short term "seedling stage", or have grown roots and successfully reached the long term stage, this episode focuses on how to incorporate social media during all three phases of your business, when you should consider advertising, how much time you should spend on social...

In this podcast episode, we share:  How Kessley got into the intuitive life coach path  How Kessley helps clients tap into their own intuition to create a life and a business they love Kessley's strategy for nurturing your Instagram inbox and reaching out with intention  Why you should let go of any fear about Instagram's algorithms and focus on the endless possibilities Instagram provides  How to...

Online marketing, email marketing, social media marketing—it can all be awkward and uncomfortable, especially if you're a new entrepreneur or business owner! Rachael Kay Albers from Awkward Marketing joins me today to share where the best content comes from, what tools you need for your online business, how to repurpose and share your episodes on social media, and the value of getting your audienc...

Chances are if you feel the need to delete your social media apps, it's because you feel overwhelmed by it or think you're spending too much time on it. The good news is you're not alone! Research shows habitual social media use is common so I'm sharing 4 easy steps to help you reclaim your control over social media!   In this podcast episode, I share:    Step 1: Figure out your relationship with...