The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

Building a brand identity is a crucial cog in the business machine and influences the overall production of your content and marketing. Amanda Shuman explains how brand strategy plays into your social media plan, how she builds out her own social media strategy, the importance of keyword research for social media videos, and the power of relationships to create loyal customers that will want to wo...

If you have a brand or business that connects with a variety of audiences, it might seem like a good idea to have multiple Instagram accounts. But is another account what your business needs? Learn the pros and cons of creating multiple Instagram accounts, common reasons why people choose separate accounts for their business or brand, and the power of knowing the choice is yours!     In this podca...

Whether your business provides done-for-you-services or coaching and consulting packages, Facebook Groups present a surefire way to connect with potential clients already looking for what you have to offer! Alma Bradford experienced phenomenal success by leveraging Facebook Groups and explains how to decide if you should join more Facebook Groups or start your own, how to encourage more engagement...

Social media's not going anywhere anytime soon so why not leverage the most popular platforms to build the business you've been dreaming about? Gertrude "Gee" Nonterah knows what it's like to leave the 9-5 world and become a successful freelancer. She explains the ins and outs of searchable social media platforms, the best strategy for posting videos on YouTube, her approach to building a social m...

Ready for more calls to lead to deals instead of dead-ends? Learn how to approach discovery and sales calls with a boss mindset using my solid 5 Point Sales Call Strategy so you can confidently close the deals you deserve!           In this podcast episode, I share:  How to know if you're making calls with an employee mindset or boss mindset   My 5 Point Sales Call Strategy: 1- Guide the Call 2- A...

Whatever industry you might be in, connections, consistency, and providing real value are key to the success of any business. Kendra Swalls talks with me about how to use Facebook groups to network with clients, her Instagram growth strategy, the power of getting personal on Instagram Stories, how photographers can use social media to connect with potential clients, and more!    In this podcast ep...

Have you ever read content that convinced you to finally sign up for a workshop or buy a product or service? That's the power of conversion copy. Chances are if you need to increase your business's profit, you need to up your conversion copy game.    Prerna Malik joins me to discuss what conversion copy is, her "4 S" strategy to creating social media content that converts, how to research your pot...

I recently posted insightful tips I wish I'd known when I first started my business, and now I'm adding to that list by sharing valuable online tools that will save you tons of time and frustration. If you want to grow your business, have more time to focus on your clients, and show up in a more professional way, be sure to have a look at how these tools can help you!       In this podcast episode...

Can you believe we're halfway through 2020? Is your business where you want it to be? Whether you're just getting started or want to take your business to the next level, check out these 8 super helpful tips that I wish I'd followed when I began my own social media business!    In this podcast episode, I share:  1: Start with your WHY  2: Choose an angle: It doesn't have to be a niche!  3: Dive in...

Systemic racism is real. Thankfully, there are daily actions we can all do with just a little more intention and practice to help create the change we need. Alethea Cheng Fitzpatrick visits with me to discuss what diversity, equity, and inclusion means for digital businesses, why self-awareness is crucial to changing systemic racism, how to co-create space for your community to share experiences,...

Have you noticed Facebook's latest updates? While some of the changes are for the better, how Facebook is adapting its approach to group content comes with legit challenges.  For this episode, I'm sharing Lesson 1 from Module 8 of the Savvy Social School's new Facebook Savvy Course. I discuss important questions that'll help you determine if you're truly ready to create your own free Facebook Grou...

We've all seen social media feeds with a clear color theme and aesthetic. However, just because a post is attractive doesn't mean it has a clear message.   Christi Cooper explains what to think about when creating your social media designs, the 4 principles of a design that sells, what to look for when hiring a designer, and how design can inspire your audience to action instead of just making you...

Whether you're an experienced coach or just jumped into the online coaching world, how you show up and connect with others on social media can create the foundation you need to reach the audience you want to serve most. Lee Chaix McDonough explains how she used Facebook Groups to build her business, how she launched her podcast on social media, her approach to social media and how that difference...

In celebration of the 100th episode and 2 year anniversary of the Savvy Social Podcast, I'm excited to answer questions from my different social media platforms and members of the Savvy Social School. Even better, this episode is a video podcast and has a worksheet that follows all the questions about pivoting your business, marketing, how to show up on social media, and lots more. Cheers!     In...

People say having an online business allows you the freedom to do what you love, but does it really? No one seems to talk about how it also requires great sales copy and landing pages, a solid social media strategy, a launch strategy, and so much more. Thankfully, companies like The Launching Guild exist and can help you focus on doing what you love most.   Tasha Booth joins me and shares why she...

COVID19 has created a lot of uncertainty for small business owners. However, it's very possible to find strategies that boost your brand's social media presence even as you navigate the constant changes each day seems to bring.  Garrett Woods from Fullscreen explains the different trends we're seeing in social media growth, some predictions for how platforms like TikTok will develop, how users are...

As our dependency on the digital world increases, it's important to remember that now more than ever, people are actively searching for value-packed products and services. But how can your business provide true value when so many other businesses are trying to do the same thing?  Dr. Saksham Sharda from Outgrow.co joins me to shed light on some of the best ways to collect data from your social med...

Having an online business takes an incredible amount of work and a willingness to recognize when you need help. Whether you're a solopreneur trying to do it all or just now thinking about starting your online business, today's episode is full of super helpful advice to get your business where you want it to be.  Keri White joins me and explains how to be proactive instead of reactive, the power of...

Every time you click play on a YouTube tutorial or a product review video, you're increasing engagement for someone else's business. The good news is, you can boost your own business by sharing your own videos with quality content. I know making videos can sound overwhelming, so if you're still on the fence about adding videos to your marketing strategy, listen in as I dig into the data about how...

Knowing your audience is crucial for any business owner but how you reach your audience is just as important. Whether you're feeling unsure if Facebook ads are for you or you're ready to dive into the online ads world, Claire Pelletreau has fantastic advice to make sure you spend your time and money wisely.  Claire joins me and talks about all things Facebook ads, the easiest types of ads to start...

Writing social media captions and posts can be a struggle for anyone, copywriters included. The trick is to just get started, even when you don't feel 100% ready. Kira Hug knows what it's like to take the plunge and go for it, and shares her hustle to building her business, how she built a solid Facebook community, how she really stands out and shows up on social media, and some tips for what to s...

Even before this pandemic, social media could be a source of frustration and stress. I've had my own social media struggles but also know these unique platforms can create joyful experiences, especially for business owners looking for a way to feel more connected to their clients.  I'm excited to share how meditation has impacted my approach to social media, my framework for navigating social medi...

Have you ever looked at your website's traffic data or insights of your social media and felt completely lost? You're definitely not alone if you've ever felt overwhelmed when trying to figure out what's bringing clients in and what isn't.   Rita Barry joins me and explains the importance of tracking your marketing analytics, where to start with your measurement, the different stages of a marketin...

More than ever, our world is experiencing change and offering a valuable digital course, program, or product is an excellent way to help your clients and your business. Keba Richardson joins me to share her own digital journey and how she originally started in a completely different industry, her first launch of earning $1K, how she encourages her clients to create digital products, and more!    I...

Social distancing doesn't necessarily mean social isolation, and it certainly doesn't mean you should stop your business. More than ever, your audience needs you to connect with them in the most human way possible, so today, I discuss simple solutions on how to use your social media presence to show up and offer help where you can.     In this podcast episode, I share:  The need to be generous and...