The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

There's been a dramatic shift in the business world over the past few years. There's no longer a strict separation between your business and what you value and believe personally. We've entered a new and exciting age of marketing where people not only want to know more about your core values, but they even expect to see it! So how can we integrate our values into our marketing content? What does b...

For many business owners, 2020 was a year booked full of live events to both attend and host, but the pandemic forced a pivot that meant most of these events had to go virtual. But there are some unexpected benefits to the sudden change. Lauren Caselli, formerly an event consultant for tech and SaaS companies, knows all about how to leverage social media to market an event and she shares how she's...

A lot has changed in the social media world but it still remains a powerful tool to launch your newest offer. But before you start your launch, I want you to think about all the things you need to have prepared beforehand.  We get so excited about the launch itself, that we forget all the time and energy that needs to go into actually marketing that product. You'd be surprised just how much time i...

Trying to find a way to get your marketing emails to stand out from the rest? Tarzan T-Boss has spent nearly 5 years studying what kind of email content resonates with her audience the best and how to separate herself from the crowd.  Her willingness to try something different showed her that her audience didn't necessarily want more "insider secrets" about strategy like everyone else was doing, b...

Social Media is an amazing tool to grow your business by leaps and bounds, but with all the million different options available, it can quickly become overwhelming and seemingly unmanageable. And when you start trying to do everything at once, you might even find that your efforts aren't getting any real results. So what's the best way to use social media without being stretched too thin and still...

While LinkedIn used to be perceived as a resumé, in 2021, many business owners are using this social platform as a tool to grow their business.    This week, we're sharing a recording of a live stream talking about some of the biggest mistakes businesses make on LinkedIn.   Tune in to learn:  Why you shouldn't focus on your job title and what to focus on instead Why leaning on your past job histor...

It's the question on everyone's mind… Should I be using Instagram Reels in my business?    Well, the answer isn't as straightforward as you might think… Because, YES, it all depends on your unique business needs and strategies. Reels can be a massively powerful tool for certain businesses, and for other businesses... it just doesn't make much sense to get into Reels.    So how do you know if Insta...

This month, we're talking all about LinkedIn and how we as marketers can leverage this platform in 2021.   In this episode of the podcast, we talk about:  How to get build your profile to attract the RIGHT people The best way to encourage engagement on LinkedIn What you should be focused on for LinkedIn Success …and more!      This Episode Was Made Possible By:   Fanbooster by Traject The world's...

Over the past few years, I've seen my students and clients reach their goals faster and with less energy.   ➡️ They're posting less and getting more results. ➡️ They're connecting with quality people (and they've left the vanity numbers behind). ➡️ They're having actual conversations with potential clients, collaborators, and partners. And this is all because of LinkedIn.   In this episode of the...

Social media is changing rapidly and we're going to have to shift how we do things in 2021 to keep up. Wondering what changed this year? Looking for how to be fresh and current in 2021?    In this episode of the podcast, I talk about:   What changes social media saw in 2020  A few predictions for what 2021 will look like  How brands can stay relevant and fresh How my company is pivoting this  year...

The question of niching comes up often as social media managers begin to build their business. Should you niche? How does one choose a niche? And how does that niche impact business?   In today's episode, Susan Ellis-Saller shares her niche of working with spiritual businesses.    We talk about:   How Sue landed on her niche How she's able to support her business by using her intuitive gifts How S...

Social media as a career barely excited 10 years ago. It's really within those 10 years that the idea of having a single person or team manage social media became a huge priority for businesses both online and offline. So how does someone decide to be a social media manager if the industry is so new?    Today on the podcast, Leanne Knight shares her journey towards building a social media career. ...

As a business owner, it's important to focus on the sales data in order to build your marketing strategies based on the facts. But how do the two play together?     In today's episode, Lyndsay Clements shares with us how she manages the relationship of sales data and marketing data for her clients.    In this episode of the podcast, we talk about:  Lyndsay's quarterly approach to editorial calenda...

The mind is a powerful tool. Sometimes as business owners we use it for good in creating, building, and improving on our craft. But sometimes, we wield this weapon against us and unknowingly turn our brains into weapons of destruction. We internalize emails, judge our followers, and compare ourselves to social media influencers which in turn, makes us feel less than.   So how can we use our brains...

Sales funnels, marketing, and advertising are crucial to your business's success, but ultimately, your customers are buying YOU. Jennifer Spivak joins me and explains how she relies on her personality for marketing, why you don't need a complicated funnel, and the importance of knowing your ideal client very well so you can build the business you want!     In this podcast episode, we share:  Why J...

What's the why behind your business? More than likely, you can tell the story of your why to anyone who asks, but we often forget to use that story as inspiration in our daily grind.     Lynne Golodner built her business around her why and storytelling, and is here to discuss her incredible journey, how you can build a foundation for your storytelling marketing, and some simple steps you can take...

It's no secret the 2016 US Presidential Election caused emotions to explode both in-person and online—and, unfortunately, the political drama has kept churning over the past 4 years. Thankfully, it's not too late to take steps now to weather whatever storm the 2020 election brings!    Listen in and learn why it's important to prepare yourself for the emotions that will follow the election, establi...

If someone asked you to explain your social media marketing data metrics, would you be able to share which strategies are actually working for you? If you're not quite sure what picture your data illustrates, Natasha Vorompiova demystifies marketing metrics, how the customer journey impacts marketing metrics, when to start measuring your marketing metrics, how you can add value by knowing what's n...

Just because your business uses social media to connect with clients, doesn't mean it has to feel like a business only in it for the money.    Maggie Patterson understands the power of building real relationships through social media and walks us through how her rebellious nature became the foundation of her personal brand, her approach to Instagram, how speaking her mind has impacted her social m...

Understandably, the pandemic forced many businesses, from global tech giants to small mom and pop shops, to take their business online. Some businesses are thriving while others are still trying to figure out this new digital market space.   Thankfully, social media can help foster the connection local businesses need to stay relevant and ready for clients in the virtual world. If you've been wond...

Imagine having to rebrand your company, change your messaging and your whole website. Now imagine doing that again. No, thanks, right? Anna Dievendorf from Fanbooster joins me to share how Traject did just that: survived the shift from Social Report to Traject Social and now Fanbooster, how they managed to keep going after losing vital Instagram functionality, why transparency and communication wi...

Want proof that you can make money AND save time and energy by creating valuable content you can easily repurpose in multiple ways? Joe Sanok visits with me and breaks down what he's been doing on social media, what he recommends for his clients, different ways you can reuse LinkedIn and Facebook Live content to reach a larger audience, and how to market it in a way that makes implementation fast...

Ever feel like you're showing up in all the social media scenes but you're still not booking as many clients as you want or your business isn't growing like you thought it would? Matt Johnson shares the power of narrowing your niche, how to create impact with a small audience, why he focuses on only one social media channel, and how the "no new content" strategy can create the engagement you're lo...

2020 has tested how every business connects with clients, and social media has proven itself as a reliable and impactful resource over and over again. Want to make sure you're leveraging social media in the most meaningful way possible? Learn the 4 stages of my Social Media Success Framework to improve your social media strategy now!          In this podcast episode, I share:  Why you want to star...

When's the last time you had a genuine conversation on social media? What does it feel like to have real engagement instead of just a like or a follow? Nikki Rausch breaks down how to treat social media as a conversation, the power of asking specific questions on social media, how to convert engagement into sales, and why saying goodbye to some people means welcoming those who are truly ready to w...