The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

Is being authentically you really enough to build a sustainable business online when we're surrounded by big personalities and influencers? And how exactly does sharing our personality impact our sales and lead to more customers? During this interview with Tolu Michaels, she breaks down just how important clear messaging and personal branding is and how it can help you stand out from the crowd and...

There is so much value in outsourcing your social media, but how do you know if you're ready to outsource or if your business is ready to make that investment? How do you know if the investment you make is worth it for your business? While outsourcing is a great way to fast track your success and lessen the load on your plate, you also want to make sure you're outsourcing to the right person and y...

Should your business be using Facebook Ads and how do you get started without dumping tons of money into Facebook and risking it all going to waste? Facebook ads, just like social media algorithms, have changed, and the age of putting $1 in and getting $100 back has passed. But that doesn't mean Facebook ads still can't be wildly effective for your business. Yes! Even with the iOS updates! Emily H...

Fun fact from the BBC - after conducting a study with over 1000 social media users asking them how social media made them feel, they found that it tended to not only add stress to the users life but also increased awareness of other people's stress. But the catch is, social media is also an amazing tool for creating connections, building your audience, and growing your business. It's a bit of a si...

The news heard 'round the social media marketing world is that Instagram is no longer "just a photo sharing app" and is now switching to a more entertainment, video based platform! The changes have certainly shaken up the social media landscape and have many online entrepreneurs wondering exactly what that means for their business and if they'll be forced to start using video.   Before you panic,...

Why is livestreaming so important in 2021 and should you be including it in your social media strategy? There's a distinct difference in energy between live streaming and a typical static post that can't be replicated, and in a time when our audiences are craving connection, authenticity, and interaction, live video can have amazing benefits. Social media is increasingly becoming a video focused m...

Community building is a central part of growing a sustainable business, especially in the early stages of starting a business or when you're still using organic growth methods.    Building an online community using social media is very similar to dating in some ways, especially if you're an introvert. While we would like to just sit back and wait for someone to notice us and our business, more oft...

People are naturally wired to connect with one another through story and today we're discussing how to tap into that power to create authentic content that is aligned with your audience's needs, but also, your needs as the business owner as well!    We're uncovering exactly why storytelling is a must have in your marketing strategy and how to implement it into your social media going forward.   In...

Today we have an exclusive sneak peek into a lesson from inside the Savvy Social School all about the importance of understanding the buyer's journey when creating social media content for your launch.    In order to have a successful launch, you have to understand where your audience is in the buyer's journey and how to communicate to them effectively at that stage. Much like dating, the way you...

Entrepreneurs often get stuck with creating content randomly and not seeing any real results, so in an effort to solve this problem they create "content buckets" or rotate between a handful of content types.    While that's a step forward, it still doesn't solve the problem of endlessly creating content that never moves the needle forward. You've just given them labels.    So how do you really mak...

If you're currently a freelance social media manager, you might be wondering what's the next step ? How can you expand your business when you're only able to manage so many clients?    An agency model might seem too scary of a leap to make but it made all the difference in my income, my clients, and how I'm able to spend my time, and it can do the same for you too! I'm sharing how running an agenc...

The way we create content for social media drastically changes constantly, and Teresa Heath-Wareing is no stranger to the changing tides of content creation. The way we use social media for business today is different from even 12 months ago and in this interview Teresa shares how those shifts have impacted the way we create content and how to keep attracting new leads and sales.    In this episod...

It's time to talk about TikTok! It's one of the newest social media platforms to arrive on the scene but it very quickly took over the internet realm and has become a big contender for the social media giants like Instagram and Facebook.    But what is TikTok exactly and what do business owners need to know about this platform, especially when it comes to using it for business?     In this episode...

The idea of planning social media content can feel like a daily chore. What do we say? When do we say it? And how do we balance social media time with the rest of our business building tasks?    In this episode of the podcast, Kristen Westcott, a business growth and systems strategist gives a straightforward and easy to apply strategy for creating a social media content creation system that works...

3 Word Rebellion author and messaging expert Michelle Mazur is joining us today to give a different perspective on what marketing looks like online and why you don't have to follow the trends.    What started off as a rant/blog post about how not to be a motivational speaker quickly turned into a business that challenged the status quo and encouraged other businesses owners to do the same. If you...

Grab your notebook and a pen because you're going to want to take notes for today's episode. I'm taking you inside the Savvy Social School to give you an exclusive sneak peek at our Social Media Rockstar Foundation lesson.   We dive into the impact of your marketing messaging and how to build a message that works for you and your business, plus how to deliver it in a way that feels authentic and t...

Being intentional about social media is much more than just scheduling your Instagram posts. It's about how you use it, the purpose and strategy behind each decision you make while using social media, and the type of relationships you build, especially when gearing up for a launch.    Jordan Gill has built a business around intentionality and relationship building on social media and is sharing he...

Content marketing is a fantastic way to grow authority, spread the word about your business, and build great relationships with your audience, but you don't want to be creating content just to create content.    To preserve your time, energy and your audience's attention, your content should be strategic and thought out, especially on social media. Today we're joined by Tara McMullin who's sharing...

This podcast episode is a sneak peak pulled directly from the framework taught inside Savvy Social School and we're sharing it with you today. Most business owners know that they should be tracking their numbers, but we tend to get stuck on follower count and likes and push the rest to the background.  It can also feel overwhelming to understand all the different types of metrics and reports avail...

If you're limiting your time on social media or just wanting to be mindful about  how  you use the time you do spend on there, then it's going to be that much more important that you're attracting the right people on social media - which means also getting intentional and strategic about your social media posts and captions. One of the most powerful ways you can write copy that attracts the attent...

Are you still afraid to show yourself online? It's hard to be a personal brand when you're still struggling with showing the personal part, so what can you do about it? With more emphasis on being more authentic and connecting, plus the push for more video based content, entrepreneurs are having to come face to face with their fear of having their imperfections on display for the virtual world to...

There's a new social media platform on the internet and everyone is curious! Should I be using it, how do I use it, and is it the next hot new place to be for entrepreneurs?  Clubhouse is a live audio based platform with a walkie-talkie nostalgic feel that has people almost begging for an invite. As a social media marketer, it's my job to explore these new platforms and today we're discussing ever...

The way we think about our bodies and the almost obsessive desire to look a certain way goes far beyond body image and what outfits we think we can pull off. It impacts how we move through our everyday lives, how we run our business, and even the way we show up online.  Stephanie Dodier is a Clinical Nutritionist, an Intuitive Eating Expert, and the host of The Beyond the Food Show whose integrati...

Putting ourselves out there on social media can be a jarring experience. On one hand we  want  people to see the content we create and interact, but at the same time we're also afraid of what those same people think.  Today we're having a candid conversation with Lana Hernandez all about showing up and being ourselves on social media. Lana is a mindset and empowerment coach who specializes in empo...

7 years ago on March 4th in 2014 I moved from the ATL to Canada to be with my (now) husband and that move was the catalyst to starting my business. I went from being a freelancer, working by myself to now managing a social media agency with multiple team members as well as an online membership program. It's been quite the transformation and journey!  And while it looks all glamorous from the outsi...