The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

Before anyone will actually buy your services, donate to your cause, or subscribe to your show or newsletter, they need to know, like, and trust you. Developing this kind of connection requires a strong brand voice and a clear understanding of your audience. Helen Tremethick talks with me about how to find your brand voice, using your brand voice on social media, inspiration for creating content y...

I put a lot of thought and intention into building the Savvy Social Podcast and I know other podcasters do the same, so I really love learning about new tools that can help my show grow in a way I feel good about. I talk with Sean Creeley about his history as a serial entrepreneur and about how his newest company, Podsights, helps podcasters gain valuable insights and data on whether advertising i...

No matter what industry you work in, transparency with clients can make or break your business. After a recent incident caused their users some understandable panic, the folks with Social Report made time to listen and respond to client concerns—including my own. I've invited Sam from Social Report on the show to discuss why no matter what happens your communication game is pivotal in keeping or l...

Writing a book is one thing; marketing a book is a whole different ball game. Whether you're ready to launch a finished book or looking for inspiration to finally put pen to paper, Jodi Brandon joins me to share valuable insight on how to reach your target market and increase your connections!  In this podcast episode, we share:  How Jodi got started with book marketing  Advice for those thinking...

Raise your hand if you're an introvert! I'm actually a huge introvert so I know firsthand how difficult it can be to put yourself out there for the sake of connecting with others. Even if you're not an introvert, chances are you've had your own struggle with creating meaningful connections. Heidi Taylor explains how really knowing your client makes connecting easier and she sheds some light on how...

Podcast Movement is the world's largest podcasting conference. Check it out here: https://podcastmovement.com/ In this bonus episode, I'm sharing my thoughts and what I learned while attending this event. Links:  https://www.shepodcasts.live/ https://www.dcpodfest.com/ This Episode Is Made Possible By: Social Report:  The world's most complete social media management platform and my social media m...

Social media can show you all the love one day and make you feel ghosted the next. Sound familiar? If you've ever been frustrated with social media to the point of thinking it's just not for you, don't worry—you're not alone. Thankfully, there is hope and I've got 3 key ways to grow your social media audience!    In this podcast episode, I share:  Key 1: You must have the right mindset in order to...

From building your brand to growing a community, Shayla Perry understands how to use social media to provide real value for others. Rather than getting overwhelmed with posting and having the perfect feed, she shares tips for how to define your brand, how you can create value, and the best ways to showcase your community and so much more!   In this podcast episode, we share:  How and why Shayla be...

As an entrepreneur it's common to feel like you have to do everything yourself and that's simply NOT TRUE! It's so important to remember to avoid the comparison trap and to keep things simple. Putting systems in place for your social media by figuring out what gets you results and what you can release will help you streamline and simplify your life!    In this podcast episode, we discuss:  How Ash...

Social media can be a game-changer for your business, especially if you understand how to build relationships with the right messaging. Maggie Frank-Hsu shares the power of using simple DMs and how email marketing relates to social media by creating those crucial connections with clients!     In this podcast episode, we share:  Maggie's journey into the world of email marketing  How Maggie uses so...

Ever notice a dip in your social media numbers? Or wonder why you have less likes and less comments than you're used to receiving? Today I share some tools to help understand your social media data along with creative ways to reignite your social media audience!   In this podcast episode, I share:  Why you should look at and be able to understand your social media numbers The importance of being a...

It's so easy to worry about your stats on social media and get lost in vanity metrics. Instead of worrying about how many likes or followers you're getting, it's better to just focus on taking action and allowing yourself to just "Create and Go!"       In this podcast episode, we share:  Why Alex's first blog failed and the lessons he learned   The importance of focusing on how you can help others...

We're all aware just how hard it is to pinpoint where to focus your energy when it comes to online marketing and social media. Jereshia Hawk shares some incredible but practical tips for leveraging the tools you already have and using your own story to create valuable content so you can grow your business organically—without all the bells and whistles! In this podcast episode, we discuss:  How Jer...

Should you even spend money on social media? How do you know when you need to outsource social media tasks? And how much of your budget should go into marketing overall? In this week's podcast, I sat down with Nechelle Bartley to answer some of these questions! We talked about: How to create a business plan The importance of knowing when to invest in marketing What your first business investment s...

How do you grow your audience on social media without ads? The key is networking! I've used social media networking as the foundation of my social media organic growth strategies for myself and my clients over the years. The premise is simple: meet people on social media who would potentially give you money for your "thing." Simple yet incredibly challenging to execute because as soon as we start...

A strong social media strategy involves more than just posting pictures. Maddy Osman shares tips and tricks for how to leverage LinkedIn and Pinterest to make sure you're staying top of mind with your connections and potential clients.   In this podcast episode, we discuss: How Maddy's social media strategy impacted her freelance business Maddy's advice for getting testimonials on LinkedIn Tips fo...

For this special anniversary episode I'm coming clean: sometimes I get things right and sometimes I mess up. After all, I'm human and I'm constantly learning what works for me and what doesn't. I'm excited to share how I'm taking a step back from trying to do all the things so I can be more intentional of how I use my time and energy!   Here are the 7 Ways I simplified My Business: Reduced my clie...

Graphic design is a term you may not necessarily associate with social media. Alexa Taylor joins me to discuss how graphic design can easily elevate your brand and your business. She shares why consistency is key as well as simple strategies to help you connect with your clients!    In this podcast episode, we talk about: What branding entails and the impact of graphic design How to showcase your...

I like to compare social media to dating because both require multiple steps before you can build a solid relationship. However, instead of taking baby steps, a lot of business owners often use social media to go straight for the final step of proposal or marriage—asking for money or commitment much too quickly. Today, I'm sharing why you absolutely shouldn't skip those crucial baby steps—and what...

I love talking with other online marketers to learn more about their strategies for how to best leverage social media for businesses. Jamie joins me to discuss her journey from web design into online marketing. Whether you're a solopreneur or working with a team, she shares super simple and valuable ways to uplevel your marketing game! In this podcast episode, we share: How and why Jamie began her...

Some people teach, some hang drywall, and others—like Sarah Von Bargen—WRITE. I myself used to be a fashion blogger back in the day, so I'm totally excited to talk with Sarah about her inspirational lifestyle blog "Yes and Yes", and how she manages to use writing to connect with others and share content that supports what she values most.   In this podcast episode, we share: How and why Sarah bega...

We all know content marketing is crucial to having a successful business. However, before you can get anyone to pay attention to your content, you've got to lay the groundwork by building solid relationships. Abby Herman joins me today to discuss different ways you can make these vital connections, even if you're new to the online world or an introvert like me!    In this podcast episode, we share...

Full disclosure, I found my special guest, Elle Drouin, through her dog Mochi's Instagram!! Elle joins me to discuss what it's like to evolve with your business and really understand what user data says about your brand and your product. She shares tips for how to access great content whether it's for social media, your website, or your new subscription-based program! In this podcast episode, we s...

I've got Meg Clarke on the show today and we're covering the ins and outs of SEO. Search Engine Optimization is such a vital part of having a successful online business but it's also a topic that intimidates so many business owners and entrepreneurs. Meg totally understands the struggle and gives great suggestions for making the most of SEO!  In this podcast episode, we share: How and why Meg star...

In the past, marketing consisted of TV ads, radio ads, and ads in newspapers, and long wait times to know the impact of those ads. In 2019, advertising has completely shifted from communicating through one-way ads to two-way conversations. Social media really allows customers to not only connect with businesses but to connect with other customers as well. It's important to know how social media en...