The Mighty Content Challenge

In the last group content coaching call of the challenge month, Jennifer recaps some recent, pop-culture inspired, Mojo Minutes and does last project progress check-ins with participants. The group discusses content repurposing, overcoming some tech glitches, asks questions about certain tools such as ThriveCart, and also talks about the differences in video presentation style. Kim started a discu...

Like a musical greatest hits countdown or rewind, the last official Mojo Minutes for the 2025 MCC recaps the themes and highlights of the month. Jennifer acknowledges that the group has made it through the month-long challenge, likening it to surfing waves - sometimes riding them, sometimes getting tumbled, but ultimately still paddling and moving forward. She emphasizes the importance of building...

Jennifer draws inspiration from challenge participants and the pop icons of the 80s to recap and rewind to the core themes of this month's event. Be YOU. Use YOUR voice and don't be afraid to "express yourself." Referencing the iconic, unapologetic, reinventing-and-still-themselves pop stars of the 80s such as Madonna, Cher, Bowie, Prince, Lauper and more - you can grow, evolve, and still stay tru...

"You can't start a fire without a spark ..." otherwise you're just dancing in the dark. 😉 Jennifer made one of the fundamental mistakes in marketing and content - not being aligned with your audience - when she used a bunch of Taylor Swift song references in a chat. So participants 'dared' her to use cultural references more aligned for them, and show content inspiration can be 'sparked' from alm...

Jennifer is up on her soapbox again today with a rant , friendly reminder, that there are many content marketing paths to success. It is NOT about the platform or the tool, it IS about clarity, connection with your message. She analyzes an email from another solopreneur, that got her fired up. It's not the first time she's seen someone, well-meaning, who attributes the success of their launch to a...

The coaching call where Jennifer gives out points like they're a mega bag of Halloween candy to everyone for everything! 😄🍫🍬 As October and the Mighty Content Challenge are wrapping up, this was a chance to check-in on everyone's projects, review progress, give nudges to finish, and to win those prizes. She reminds the group that the calls this week and the final celebration on November 3rd are...

You don't have to be a huge Swiftie to know the impact on culture - and content - that Taylor Swift has had the last nearly 20 years. Jennifer shares her 'connection' to Swift and uses her as inspiration and lessons for us as 'fearless' marketers. *Side note: just Taylor hides 'easter eggs' in her songs and videos, Jennifer has hidden multiple references to Swift content/songs in today's Mojo Minu...

An experienced content expert and mentor often told Jennifer and others that "you can't help but create content when you are in community" - particularly when you are spending time with your right-fit people. In today's chat Jennifer emphasized the importance of intentionally connecting with her community and tapping into their language and perspectives to generate content ideas. The group discuss...

As we near the end of the month-long challenge, and head towards a new year - it's a good time to pause and reflect. Take a few extra minutes today, grab your favorite note-taking or journaling tool and jot down some thoughts: What's going well right now, even if it's small? What's feeling messy or overwhelming and how can you take some tiny steps to adapt? What's one thing you want to focus on be...

Coaching call starts with some recaps of themes from Mojo Minutes on reflecting on what's been working well this week, this month, and what's still messy or area for adaptation. Includes example of how we take notes, jot down thoughts or to-do's and then seem to keep those well past point of true usefulness. Jennifer purged some items today including live on the call. Jennifer discussed next steps...

Jennifer shares an analogy about driving at night, where the car headlights only illuminate the next 200-300 feet ahead. She suggests this is a helpful mindset for making progress, rather than trying to map out the entire route in advance. The key is to focus on the next immediate steps. Jennifer discusses the balance between focusing on the near-term next steps versus planning for longer-term mil...

Jennifer is trying to 'walk her talk' - taking a stand, sharing her voice and special sauce, stop the overthinking, and taking imperfect action. And it's HARD! 😄 In this Mojo Minutes she discusses how she channeled all her own advice, the advice from the challenge participants and recorded an imperfect video for the new channel on "Stop Overthinking Marketing", rather than trying to make it bette...

Jennifer continues to try and model the "imperfect action", creating momentum, and taking smart pivots when they're needed. She encourages the group to share ares where they maybe overthinking. Jennifer asks for feedback on pivoting the name/branding of her evolving mastermind, as it approaches its 5th year. Who better to help, than the people who are ideal fits for the mastermind? The group brain...

An always timely reminder to shake off perfectionist tendencies and embrace the "good enough is ENOUGH" mantra. The group discussed the importance of embracing imperfection and not striving for perfection in their content creation and business tasks. Jennifer emphasized that "good enough is enough" and encouraged the participants to push past their fears of not being perfect and just get their wor...

Jennifer discusses the importance of embracing change and being willing to pivot, using the analogy of GPS rerouting when encountering obstacles. She encourages the group to give themselves permission to try new things, experiment, and change direction without seeing it as failure.

Jennifer discusses how the impact of content marketing can take time to be seen, using the analogy of throwing a rock into a pond and watching the ripples spread out. Some content may appear to have instant 'result's - likes, comments; and other content may pull in views - and clients- months and years after publication. While cautioning against 'more' for the sake of 'more' - the group had some l...

Participants shared questions on areas that had them stuck or not progressing as they'd like in their content projects. Jennifer led the group through whiteboard examples of creating possible Mighty Banner Messages and supporting content. Examples from Debbie, Terre, and Kim - across conservation at home, saving ocean life, AI and clipart questions, common myths of AI and website creation. Extra c...

No panic Mighty Pals! Yes, we're at the halfway point of October and the challenge, but you're not behind and it isn't panic time. It IS time to stop, take in the view, look at what you HAVE done, and then maybe adjust your path forward. Jennifer draws analogies to running a marathon and taking road trips, emphasizingthe importance of checking in on your progress and celebrating the steps you've t...

Jennifer and the group explore the concept of natural rhythms and tides, both in our personal lives and in business. Emphasizing the importance of recognizing and working with these natural ebbs and flows, rather than fighting against them. They share personal experiences and insights about their own productivity patterns, creative bursts, and low-energy periods. Stop working against the tides, th...

Let's talk about  the land of unfinished projects — blog posts half-written, videos half-edited, ideas stuck on sticky notes. We all have them - including me. Sometimes that's ok - those drafts and ideas were our practice rounds. But often - the thing doesn't get 'done' and out there because of perfection traps or we feel afraid to just release it. New mantra, "Done gets you data". To go alon...

Another juicy, and longer, Mojo Minutes where Jennifer and the group dive deeper into what branding really means - especially for small, solopreneurs who don't have deep pockets like McDonald's, Disney, or sports teams. Jennifer discusses the power of branding, noting that it goes far beyond just logos and icons. She explores how brands like Disney, sports teams, and TV shows inspire intense loyal...

Jennifer discusses the importance of letting go of old or outdated expectations and patterns that may be holding us back from finding new ideas and directions in our content, marketing, and businesses. She uses the example of her mother-in-law knitting the same sweater patterns for everyone, even though they didn't fit well or suit each different person, as an analogy for clinging to what we know...

Jennifer and the group checked in on progress they are making - in choosing a content focus for the month, finding the place to get started in that project, or how to revise or focus it. Participants shared about how they each track progress, deal with reality of brain fog, what to do when your content or requests are getting 'crickets'. Including a very literal example of "priming the pump" from...

Jennifer discusses the importance of not chasing constant momentum in content creation, but instead finding a natural rhythm and flow. She uses the analogy of surfers studying the waves and choosing the right ones to ride, rather than trying to chase every wave. The key is finding a sustainable pace that allows for completion, connection, and clarity, rather than burning out from overexertion. Jen...

Jennifer discusses her friend Sarah Lynn, a marathon runner, and how her dedication to training over many weeks is an inspiration. She draws parallels between marathon training and content marketing, emphasizing that both require a slow, steady, and sustainable approach rather than frantic "sprints" that lead to burnout. Jennifer emphasizes the need for a clear plan and system when it comes to con...