The Mighty Content Challenge

Jennifer explains the gardening analogy of evergreen (content that stays relevant over time), perennial (content that can be refreshed and reused annually), and annual (short-lived, attention-grabbing content). She provides examples of how different types of content can fit into these categories. The group discusses expanding comfort zones, making intentional connections (for extra credit), and th...

Jennifer discusses the importance of repurposing and sharing content, even if it's not perfectly polished. She shares a personal story about how repurposing a past Mojo Minutes episode unexpectedly reached someone who needed to hear the message at that moment. Jennifer encourages the group to not hold themselves back from sharing content due to perfectionism or thinking 'but I"ve already said that...

You know those giant Lego sets — thousands of pieces, overwhelming at first glance? Nobody dumps the whole box and panics (well, some kids do 😅). Instead, you start with a single block or section. You use the handy, clear instructions that tell you to start small, with single sections, building modules that add up to the whole thing. Our content and this month's 30-day event is like that - it has...

Are you old enough to remember the famous McDonald's jingle with " Two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun… McDonald’s didn’t say, ‘secret mayo-ketchup mix.’ They branded it as special sauce. That one phrase set them apart and made people curious. Your voice works the same way. It’s your special sauce. It’s what makes your content irresistible.” J...

Mighty Content Coaching Call for 10-2: the 3 Content Buckets and Making Your First Choice during October. Jennifer explained a framework for content strategy, divided into three buckets: awareness, education, and conversion. She emphasized the importance of having a mix of content across these buckets, and provided examples to illustrate the differences between them. Participants discussed what bu...

Welcome to the 2025 edition of the Mighty Content Challenge! Host Jennifer welcomes participants, explains challenge logistics, the content projects, points for prize options, gives the first extra credit opportunity, and we're ready for momentum. Participants gave brief intros and asked questions. Remember, listening or watching replays counts as much as being with us live - just keep participati...