The Midlife Business Coach

Today, I’m taking you behind the scenes into the exact steps I would take if I had to start my business over in 2026 — as a brand-new, wide-eyed “baby coach” again. Inside, we talk honestly about: The messy middle of figuring out your direction Choosing a transformation you deeply understand Why clarity comes from doing , not overthinking How to build one signature offer you’re proud to sell The t...

I wasn’t planning to record this episode. But it came through raw and unfiltered and I think it’s exactly what we need to talk about right now. Women are extraordinary. We create, nurture, lead, build, repair, and keep moving - even when we’re tired, uncertain, stretched thin, and running on fumes. But there comes a point when all that strength starts to cost us. When we’ve carried so much for so...

After a year of ignoring the nudge to change, the universe finally got my attention — hard. In this raw behind-the-scenes episode, I open up about what really happened in October, the ads crash that cost me thousands, and the deeper spiritual pivot I’ve been resisting in my business. I share how success went to my head, how burnout and anxiety forced me to stop, and why sometimes the “low” months...

In this raw and honest episode, I share the truth behind my biggest business dip - how I went from multi six-figure flow to a $6K month, and what it really took to climb back stronger. I’ll walk you through: What a “dip” actually means in business (and why they happen) The self-sabotage patterns that nearly derailed me The exact framework I used to rebuild momentum and return to $18K+ months Why e...

Let’s be real - the thought “I should be further by now” is one of the most painful and private burdens coaches carry. It’s the quiet shame that creeps in when your launch doesn’t go as planned. When your offer flops. When you're scrolling and everyone else seems to be thriving. In this episode, I’m opening up about the shame spiral that almost stalled my momentum this year - and how I moved throu...

I spent $10,000 on a coaching certification — and still had no idea how to get clients. In this episode, I share the truth about what it really takes to build a coaching business, why certifications aren’t enough, and the business lessons I had to learn the hard way. If you're ready to turn your wisdom into wealth, this one’s for you. ✨ Wisdom to Wealth™ is coming — join the waitlist

Welcome back to The Midlife Business Coach Podcast ! It’s 2025 and we’re starting strong—with a truth bomb that every coach (new or seasoned) needs to hear. In this episode, I’m sharing the very first thing I tell every new coach to do—and it’s the exact move that helped me scale my business to $280K+ with ease, alignment, and a whole lot less hustle. Spoiler: it’s not another Reel, another post,...

In today’s episode, I’m sharing The Coach’s Roadmap —the exact step-by-step process I followed to build my coaching business from scratch in my late 40s. Whether you're a new midlife coach or someone ready to grow and scale your business, this episode is packed with actionable insights, including: ✅ How I signed my first clients in just 7 days ✅ Why having a social media presence is key (and how...

In this empowering episode, Shaheen shares an honest and inspiring message about embracing imperfection when starting your coaching business. She explores how perfectionism, often ingrained through cultural and corporate experiences, can hold us back and why giving yourself permission to be messy is the key to success. If you're feeling stuck waiting for the "perfect moment" to launch your busines...

Join me as I pull back the curtain on how I built a $150,000 funnel selling low-ticket offers. I'll debunk the biggest myths in the coaching industry, show you why you don't need high-ticket programs to be successful, and reveal how I turned a low ticket course into a thriving business. Perfect for midlife coaches who want to build their online presence without constant content creation. To learn...

In this episode, we’ll dive into the essence of branding for coaches, particularly for those stepping into the coaching world in midlife.  Branding is not only about aesthetics, logos and fonts, it goes much deeper than that because you are the brand. Your truth, experiences, and authentic self are what make you stand out in the crowded coaching space. I’ll teach you how to build a brand by embrac...

In this episode, I’ll discuss the importance of creating business offers from the heart rather than the head. We’ll emphasize on the need for authenticity and alignment in your offerings, and I’ll be sharing my personal experiences and insights on overcoming the pressures of perfectionism and staying true to your vision. In this episode you’ll learn: The pressure of creating a "perfect"...

Episode 47 Today, we're diving into a hot topic: "Is coaching a pyramid scheme?" Spoiler alert: It’s not. But I get why people think that, especially when starting out. I'll share my journey from those early doubts to running a multi-six-figure business. We’ll debunk the myths, talk about why you don’t need to be a business coach to make money, and how you can find success in any...

Episode 46 Join Shaheen this week on the Midlife Business Coach Podcast as we delve into the transformative power of intuition and creativity in the coaching industry. In this episode, you’ll discover: Harness Your Intuition: Learn to leverage your innate intuition to craft deeply impactful and personalized coaching programs. Creative Freedom in Coaching: Unlock the secrets to using your creativit...

Episode 45 Welcome back to the Midlife Business Coach Podcast! Join your host, Shaheen Plunier, as she unpacks the financial aspects of launching and nurturing a business in midlife. This episode is packed with actionable insights and personal experiences to help guide your journey. In this episode, Shaheen discusses: The Importance of Clarity: How understanding your business vision can minimize s...

Episode 44 Welcome to this episode of "The Midlife Business Coach Podcast" with your host, Shaheen. Today, Shaheen shares her inspiring journey of becoming a life coach at 47, highlighting that it's never too late to pivot towards a freedom-based business. This episode is tailored for midlife women ready to harness their wisdom and experiences to help others. In this episode, you&#39...

Episode 43 In this empowering episode of the Midlife Business Coach Podcast, Shaheen dives into the transformative world of Facebook ads, sharing her journey from struggle to success. She candidly discusses the challenges she faced starting out and the breakthrough moments that changed everything. With an emphasis on the power of mindset, Shaheen reveals how aligning her passion with her ad strate...

Episode 42 In this uplifting episode of the Midlife Business Coach Podcast, join your host, Shaheen Plunier, as she shares her exhilarating journey to achieving a monumental milestone in her coaching career. With February 2024 marking her biggest cash month yet, Shaheen dives deep into the heart and soul of her coaching business, revealing how she turned her passion into a lucrative $32,000 month....

Episode 41 In this empowering episode of the Midlife Business Coach Podcast, I dive deep into my personal journey of crafting an offer suite that resonates deeply with my audience and aligns with my core values and spirit as an entrepreneur, and makes me a lot of money. I share insights into the evolution of my business model, from the initial steps of offer creation to developing a comprehensive...

Episode 40 In this enlightening episode of the Midlife Business Coach Podcast, Shaheen dives into one of the most common dilemmas faced by new coaches: Should you start a brand new social media page or leverage your personal Instagram for your coaching business?  With a candid exploration of personal experiences, insights into the journey of identity and transformation, and practical advice on ali...

Episode 39 Hey there, welcome to a truly special episode of the Midlife Business Coach Podcast, where I, Shaheen, am about to take you on a journey that's not just mine, but could very well be yours too. If you've ever felt like you're circling around your dreams without really landing, this one's for you. Let's get real for a moment. Picture me, trying on every coaching hat po...

Episode 38 Join Shaheen on this empowering journey through the latest episode of the Midlife Business Coach Podcast, where we dive deep into the transformative world of social media for new coaches. As Shaheen shares her insights amidst Southern California's rare rainy backdrop, she brings to light the common hurdles that many face—perfectionism, fear, and self-doubt—and how these can halt pro...

Episode 37 In this episode, Shaheen dives deep into the experiences and aspirations of women who have spent years in corporate jobs or careers they felt obligated to pursue. Together, they explore the powerful urge for change that often arises in midlife. Shaheen's words resonate with those who have reached a point in their lives where they yearn for more than conformity and people-pleasing. W...

Episode 36 Delve into my entrepreneurial journey as I share the highs and lows of achieving a 10K month and launching a game-changing membership platform. I explore the value of perseverance in business, emphasizing the importance of not discarding projects prematurely. Whether you're a budding or experienced coach, there are insights on refining messaging, the pivotal role of mentorship, and...

Episode 35 Come with me as we explore the profound transformations that can happen when you embrace coaching in midlife. In this stage, marked by transitions like empty nests and career changes, we challenge the notion that we must adhere to a single career path for life. Join me as we uncover how coaching can be the key to reinvention and fulfillment in our fast-evolving world. I'll share my...