The Micropractice Mama Podcast

In this episode I discuss strategies for marketing a micropractice or DPC without social media including, Who is most likely to success without social media Important questions to ask yourself before eschewing social media marketing The step after lead generation that most doctors under-invest in A formula for effective, organic marketing strategy that doesn’t rely on social media An example of ho...

In this episode I chat with Dr. Greg Holton, an internist & geriatrician who launched his practice (Dune Shores Health) in September 2025, we discuss his experience as a physician leader trying to enact big picture change  why he chose DPC over traditional concierge how his practice has faced unique challenges working with a geriatric population what his biggest challenges are how his wife has...

In this episode I review a few of the reasons most medical websites are ineffective converting visitors to patients including three key features of bad medical practice websites why micropractice websites should not follow the typical medical website format missed areas of opportunity in website design the one simple component I recommend all my students have on their homepage Use this link to get...

In this episode I breakdown health insurance starting from the basics, including what are the different types of health insurance? why is insurance often tied to employment? what are the main differences between PPO and HMOs and how do they fit with DPC? what is an HSA vs an FSA vs a health share? why would patients with insurance benefit from DPC? why would patients without insurance consider DPC...

In this episode I chat with Dr. Meghan Monthie about her journey to DPC micropractice including what prompted her to enroll in the Micropractice 101 E-course while on her maternity leave what is was like having a newborn, returning to traditional practice and planning her DPC at the same time the "unicorn" side gig that's helping give her weeks structure as she grows her practice wh...

In this episode I share a sneak peak of what's in store for season 4 of the pod, including date & time for the next free webinar followed by a sale on the Micropractice 101 E-course (register below) the awesome docs that I'll be interviewing 1:1 a new project I'm working on with fellow DPC doc, Rebecca Berens some musings and updates about what's going on with me outside of...

In this episode I review 5 highly effective marketing concepts that feel a lot less icky with a little mindset work including an example of how a little positive pressure can be helpful to a potential patient/consumer the micropractice feature that is marketing gold ways you can make potential patients feel more confident/comfortable with their decision to join the argument for unapologetically to...

In this episode I reflect on instances when I have felt most unsafe in medicine including the surprising emotions I felt during each incident how I reacted then vs how I would react now help advice given to me by a co-resident the argument for medical chaperones challenges to using chaperones in micropractice and potential solutions best practices for performing sensitive exams Congrats to these M...

In this episode I discuss how to draw inspiration from DPCs you admire without imitating or plagiarizing, including my own experience with plagiarism and how it felt why copy-paste and imitation hurts you in the long run examples of inspiration/influence without imitation tips for how to clean inspo while still being original and authentic If you're enjoying this pod, I would love to connect!...

If you've had or have any of the following thoughts and need a pep talk, this episode is for you: This seems crazy. I don’t know anything about business. I don’t have any time to learn/plan/work on this. How can I abandon n my patients? Is this ethical? What if I fail? Will patients be willing to pay? Can I really be “on” all the time? Can I really do the job of all these other people? What i...

In this episode I answer listener questions including, how do handle administrative tasks that are normally done by an MA, referral coordinator, etc.? what are my tips for doctors who are direct care specialists or don't plan to do primary care? who are the hardest patients to turn away? plus my hot takes on non-physician run DPCs and executive physicals If you're enjoying this pod, I wo...

In this episode I discuss seven signs that direct care micropractice might not be a good fit for you including Why micropractice stats can sometimes be misleading The things patients can sense right away that will tank your practice A good “test” to decide if you’re ready to make the leap A guarantee I can make about micropractice The ways side gigs can hold you back If you're enjoying this p...

In this episode I chat with Dr. Taylor about her journey to direct care micropractice including, how and why she moved from academic medicine to traditional concierge to DPC how she started her practice with over 60 patients pre-enrolled the biggest reservations she had about starting a practice and how she overcame them the resources that finally made her go "all in" what a week in her...

In this episode I discuss several ideas and “facts” that we as physicians often believe to be self-evidence truths but are in fact, lies, including The “industry standard” that nobody likes that is not based on evidence The lie your employer is likely telling you about your compensation The lie insurance companies perpetuate to patients and doctors The lie that academic training often instills in...

In this episode I’m sharing my top five (somewhat) controversial opinions starting a successful direct care practice, including The two invaluable things I spend $$$ on that everyone told me not to Why I think copied & pasted legal docs are a bad idea My thoughts on choosing an appropriate price The types of practices I try not to associate myself with A tip that most docs are nervous to take...

In this episode I share what's in store for Season 3 of the Micropractice Mama Podcast, including Updates on the course and upcoming webinar What I've been struggling with personally & professionally over the past 6 months The steps I've taken to protect myself physically and mentally A sneak peek of upcoming episodes DocDefender: https://www.doximity.com/docdefender If you&apos...

In this episode I share my thoughts on patient reviews and how they relate to micropractice, including why I have a different opinion on this compared to most doctors why they are especially important in DPC and micropractice the only type of reviews I believe really matter and why how I typically ask for reviews  a special update on one of our very special Micropractice Mamas  Everything at Micro...

In this episode I discuss how to grow your practice via Facebook groups in a non-sleazy way including why Facebook groups are a powerful tool for marketing which groups to join what types of posts are and aren't effective what NOT to do & common mistakes doctors make For more non-sleazy marketing tips, check out this episode, sign up for the Micropractice Memo or the Micropractice 101 E-C...

In this episode I discuss how entrepreneurship is more than just starting a business, it is a path to equity, empowerment and wellness for women physicians. I try to convince you of this hypothesis by sharing The evolution of my own thoughts about entrepreneurship  The current state of affairs for women in medicine The ways in which entrepreneurship addresses inequity Male Physicians Earn More Tha...

In this episode I chat with Dr. Katie Pencek, a board-certified internist and former hospitalist, about her micropractice journey including How and why she transitioned from hospital medicine to primary care What it was like starting a panel from scratch in a city she had never practiced in How she she got 10 patients signed up in the first week despite spending almost nothing on marketing  What s...

In this episode I share how I'm able to run a full, profitable primary care practice without any staff, including perks and downsides of having zero staff the 3 key "employees" that prevent me from drowning in scut why running a micropractice is only going to get easier how to get these "employees" to work for you Plus a sneak peak of what's in store for the next free...

In this episode I discuss what it’s like practicing evidence-based medicine (EBM) in a cash-based environment including Common assumptions doctors and patients make about cash-based practice Why EBM is critical to the future of DPC Top reasons for falling down the slippery slope to quack-town How do talk to your patients about EBM and why you do it If you're enjoying this pod, I would love to...

In this episode I pull back the curtain on Micropractice Mama and share some of my successes and blunders recently as well as the lessons I learned along the way including: what happened after the last webinar the mistake I made recently in my practice my own surprising reaction to falling short of expectations the thing no one tells you about "passive" income the topic for my next webin...

In 2014, I walked into my program director's office as second year internal medicine resident and told him I was quitting. I recall sitting in the chair in his office and believing in my bones that becoming a doctor had been a mistake, and that there was no place for me in clinical medicine. It's crystal clear to me now, 11 years later, that I was wrong. This is my story. To read my essa...

In this episode I take you behind the scenes of BOTH of my businesses (Juniper Modern Primary Care & Micropractice Mama)  and share some of my goals & priorities for 2025 including how my goals have changed in year 4 compared to years 1-2 in practice why I'm moving away from social media the new perk I added for my practice members exciting updates to my signature E-course the importa...