Measurelab

The Measure Pod

Technology EN ↓ 157 episodes

The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement—with a side of fun.

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Measurelab

Episodes

Measured Opinions #7: The GA4 PIVOT framework 03.09.2021 15:18

This week Dan and Dara discuss the PIVOT framework they've been working on to help people 'pivot' to GA4. Clever, very clever... PIVOT stands for Plan, Implement, Validate, Onboard, Transform. See our blog for more details and a downloadable PDF over at https://bit.ly/2Var06w. Check out the Brighton Data Forum meet up at https://bit.ly/3kUfeWT. In other news, Dan get's his second jab and Dara goes...

Measured Opinions #6: Do you really need GA360? 27.08.2021 14:57

This week Dan and Dara discuss the questions you can ask yourself to see if you need to consider upgrading to Google Analytics 360 (GA360). They go through their considerations, as well as the differences between the free and not-so-free versions. The 90/10 rule from Avinash Kaushik mentioned is over at https://bit.ly/3kwrFbj. In other news, Dan finally gets to talk about Star Trek and Dara books...

Measured Opinions #5: What is a UTM and why is it so important? 20.08.2021 15:54

This week Dan and Dara discuss Google Analytics' infamous UTMs. They talk about what they are and why they're important in having good, reliable and clean data. Google Analytics documentation on the Campaign Timeout can be found at https://bit.ly/3gyBLr1. The post Dan mentions around UTM meaning 'yoU Tell Me' is https://bit.ly/3iZ1Kcz from Christopher S Penn. In other news, Dan goes out to the cin...

Measured Opinions #4: What makes a good analytics consultant? 13.08.2021 13:30

This week Dan and Dara discuss what makes a good analytics consultant. Since they both have been consultants for many years, and Measurelab is always recruiting for more, they're in a pretty good place to explain what they look for to see if someone would be a good fit. The company values we discuss are tenacity, curiosity, integrity and compassion. The webinar from Peter O'Neill from ZHS Orchards...

Measured Opinions #3: What to know before you start with GA4 06.08.2021 15:06

This week Dan and Dara discuss the four things analytics practitioners should consider before rolling out Google Analytics 4 (GA4). Spoilers, it's all new... give it a week and this will probably be outdated too! Dan is still plodding along with the house purchase and Dara promises to share some photos of the company social (if we can remember who took them). Leave a rating and review in the place...

Measured Opinions #2: Is the Session dead? 30.07.2021 12:28

This week Dan and Dara debate the usefulness of the Google Analytics (GA/GA4) Session, and try to see if there is an alternative. Or if one of them is right and the other is flat out wrong. The reference Dan makes to Stadia's session days is https://bit.ly/3l9j1RW, although he still can't prove they stole the idea from him... Leave a rating and review in the places one leaves ratings and reviews,...

Measured Opinions #1: Why should I care about GA4? 22.07.2021 16:16

This week Dan and Dara chat about the three key reasons they think we should care about GA4 right now. Who'd have thought GA4 and Flimbos Quest could have common ground?! Chat with us or suggest a new topic by emailing hello@measurelab.co.uk. The post Measured Opinions #1: Why should I care about GA4? appeared first on Measurelab .