The Measure Pod

This week Dan and Dara are joined by Kelvin Newman to chat all things brightonSEO and MeasureFest. Kelvin shares how they come about, what the future holds and the ideas behind the fringe events in general. Details on the new UTMs GA4 have just stealthily released - https://bit.ly/3qejLHa. And for the new GA4 homepage (sure, why not) - https://bit.ly/3ie5d5S. Find out more information on brightonS...

Dan and Dara react to the big news (bombshell) from Google about them sunsetting Universal Analytics in 2023. The announcement from Google can be read in full at https://bit.ly/3thHJDq. Check out on LinkedIn:  - Dan - https://bit.ly/3JQKHEb  - Dara - https://bit.ly/3vzV0bO  - Measurelab - https://bit.ly/3Ka513y If you want to join Dan and Dara on the podcast, or want to suggest a topic for them to...

This week Dan and Dara are joined by Liam Galliers to discuss why you'd have both Adobe Analytics and Google Analytics on your website. They chat about some of the differences and their strengths and weaknesses, and who they think the target audiences are for each. The Measure Slack gets yet another honourable mention, this time for their #adobe-analtyics channel. Join your fellow analytics enthus...

This week Dan and Dara discuss the intricacies of measuring offline marketing activities in Google Analytics. What the various methods of doing are, and what to look out for when analysing the performance of the offline channels. Check out Simo Ahava's post on the best practice (and recommended) Custom Dimensions you should set up in Universal Analytics asap - https://bit.ly/3sEwNPI. Here a nice p...

This week Dan and Dara are joined by Peter O'Neill to talk about how he founded MeasureCamp and what the journey was like from the very first one, through COVID, to what the future holds for the analytics unconference. Detail on the new Google Data Studio (GDS) data blending SQL join features - https://bit.ly/3BRcLUY. Check out all the upcoming MeasureCamp dates - https://bit.ly/3pemYpo. And keep...

This week Dan and Dara talk about common Google Analytics mistakes they see time and time again. From using UTMs incorrectly to having analytics siloed away from the rest of the business. The GA4 BigQuery connector has finally started enforcing their 1 million daily event export cap, and has released an event export filtering tool to reduce the export if you are breaching the limit - https://bit.l...

This week Dan and Dara are joined by Derek Ooi to talk about app attribution, and why an MMP is essential. They talk about why GA4 can't do it, and what you'd be missing if you don't invest in an MMP if you want to run marketing campaign to you app. Check out Derek on LinkedIn - https://bit.ly/3gCfSX9. Register for the next MeasureSummit - https://bit.ly/3rFLwJz. UA versus GA4 Google Optimize link...

This week Dan and Dara take a walk down memory lane and chat about how they got into the weird and wonderful world of analytics. Episode 4 - What makes a good analytics consultant - https://bit.ly/3L5Qszb. Episode 18 - What is analytics maturity today? (with Steen Rasmussen) - https://bit.ly/3AUzNtV. In other news, Dan and Dara go to the pub! Please leave a rating and review in the places one leav...

This week Dan and Dara discuss where they think the future of Google Analytics is heading. Spoiler alert - like it or not, it's all GA4. The Google Analytics for Firebase upgrade to Google Analytics 4 has until the 15th February 2022 before data is deleted, and 17th January 2022 before new data stops being processed https://bit.ly/3CLTF2u. Check out the announcement from Looker back in November 20...

This week Dan and Dara are back together for the first time in 2022 to discuss how they like to keep up to date with the analytics technology, legislation and industry in general. In the news, the announcement of the data-driven attribution model rollout in GA4 - https://bit.ly/3qJ7Kdp. Also, the update to GTM to be able to load Google scripts from your tagging server - https://bit.ly/3AiD8Tc. The...

This week Dan is joined by Tom Woods to discuss all things data-driven attribution off the back of Google Analytics 4 launching DDA as their go-to model. Check out Tom over on LinkedIn at https://bit.ly/3IkAE9R. Check out Jellyfish at https://bit.ly/33jrKdJ. The announcement of DDA in GA4 is at https://bit.ly/3trPcA7. In other news, Dan falls over and Tom cooks up a storm! Please leave a rating an...

This week Dan is joined by George Mendham to discuss what features Google Analytics 4 needs to reach parity with Universal Analytics (and surpass). The main features we see GA4 needing are:  - Views (or a good enough replacement)  - Session and product/item scope custom dimensions and metrics  - Updates to the Data API for the rest of the standard dimensions and metrics  - Enhanced report filterin...

This week Dan and Dara are joined by Lace-Chantelle Rogers to discuss why it's important to link GA4 to BigQuery as soon as possible. They cover the various ways that BigQuery is an amazing tool to take your analytics to the next level, and all of the things you'd want to do in BigQuery depend on having a set of historic data to query. The full blog from Lace on this subject is here.  Get started...

This week Dan and Dara discuss the relevance of the Google Sheets connector for GA, and if GA4 not having one will be a bid deal or not. They get into the use cases it fulfils for UA and how/if tools like Google Data Studio, BigQuery and the GA4 explore workspace will be able to fill the gap. Check out the GA Google Sheets add-on over at https://bit.ly/3IdEFNJ , or find it in Google Sheets under E...

This week Dan and Dara are joined by Steen Rasmussen from IIH Nordic to discuss how to approach and access analytics maturity in the modern era since COVID-19. Check out IIH Nordic's 4-day work week over at https://bit.ly/3HTtjyr . In other news, Dan measures himself, Dara stays in and Steen gets social! Please leave a rating and review in the places one leaves ratings and reviews. If you want to...

This week Dan and Dara discuss Segments in GA (Universal Analytics). It's a favourite topic for both of them, both having done their fair share over the years. They discuss some good use cases, lesser-known hacks and applications. The release notes of the new GA4 channel updates are at https://bit.ly/3oDeeYY , and the full channel definitions are at https://bit.ly/3wWgvlV . The announcement of the...

This week Dan and Dara are joined by Steven Elliott, Measurelab's Commercial Director. Steve discusses how tracking as much data as possible about his body and exercise has enabled him to run experiments that have optimised his sleep and recovery.  THIS IS NOT AN AD... But here is Steve's WHOOP referral link if you're interested - https://bit.ly/3CcPA6s . The Google Data Studio (GDS) interactivity...

This week Dan and Dara discuss various situations when GA is not the answer. Whether it's navigating gaps in data collection, or forcing some types of data analysis that just doesn't work.  The Google Analytics for Firebase upgrade to Google Analytics 4 has until the 15th February 2022 before data is deleted, and 17th January 2022 before new data stops being processed https://bit.ly/3CLTF2u . The...

This week Dan and Dara are joined by Jake Birch. Jake is a Lead Analytics Consultant at Measurelab and has come on the pod to talk about how COVID-19 has affected how he has been analysing data for his clients over the last 18+ months. See the details on the Google Analytics for Firebase updates at https://bit.ly/3EnIAov. Check out all of the additional ecommerce item-based fields now in the GA4 D...

This week Dan and Dara talk about server-side GTM. It's recently come out of beta, so there's lots of attention on it at the moment, so they discuss what it is, why it's important and where it's going. Check out the Dune trailer at https://bit.ly/3B5vLx8, we are very excited! In other news, Dan has a holiday and Dara starts a book! Please leave a rating and review in the places one leaves ratings...

This week Dan and Dara have their first guest Mark Rochefort, Technology and Operations Director at Measurelab. They discuss why being impartial is vital in marketing analytics and the skills becoming more important to spot unconscious and conscious biases when working with data. The article from Google announcing the new Google Analytics 360 is at https://bit.ly/3FIxJHf. The documentation on the...

This week Dan and Dara discuss how the access to 'real' data in Google Analytics (UA and GA4) is becoming more limited due to technology and legislation changes. They think about what this means to people using analytics platforms like GA that are used to having access to all their data, and how this may change we use data in these platforms in the future. The article from Google that inspired thi...

This week Dan and Dara dig deep into the ABCs of Google Analytics metrics. Defining what they actually mean (not what you may think they mean) and discuss their relevance and/or place in to modern technological age. Dan's Hyper Island course they're attending is https://bit.ly/3lTDYPr. Dara's new find Agency Hackers is https://bit.ly/3hY0VQr. In other news, Dan and Dara watch some TV! Leave a rati...

This week Dan and Dara chat attribution modelling and how/where/if/when it's useful and important to invest in. Documentation on GA4 attribution models excluding Direct traffic - https://bit.ly/3AhMQEA. "Note: All attribution models exclude direct visits from receiving attribution credit, unless the path to conversion consists entirely of direct visit(s)." In other news, Dan gets a new skateboard...

This week Dan and Dara (literally) run through an audit for Universal Analytics properties in 15 minutes. They touch on many of the key areas that are commonly an issue when looking at GA and how to identify and fix them. Useful Custom Dimensions from Simo Ahava - https://bit.ly/3hztMKP. View setup best practices from Steven Johnson - https://bit.ly/3A0MqCu. Important view filters to use from Benj...