Matt Gray

The Matt Gray Show

Business EN ↓ 166 episodes

I create content to help you grow your audience, brand, and community through proven systems. I’ve built 3 profitable companies in the past 10 years, a community of 14 million people, and teams of 50+ people. I now run a portfolio of profitable internet businesses. I am obsessed with helping founders build leverage through content and community - my newsletter, blog, and products will bring you clarity and massive momentum.

Author

Matt Gray

Category

Business

Podcast website

podcasters.spotify.com

Latest episode

Jul 7, 2026

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Episodes

fixing their $80K/month coaching offer to unlock $250K/month I EP 116 20.11.2025

Get my free Offer Stack Pyramid here:https://fos.now/yt-gd-discover-the-offer-stack-pyramid Do you want my help scaling and systematizing your business? Book a free 10-minute Systems Audit call here: https://fos.now/yt-apply-565 In this video, I sit down with my friends Manuela and Nacho in Lisbon to diagnose why their coaching business is stuck at $80K per month and help them build a clear roadma...

The Art of Making A Plan (That Actually Works) I EP 115 18.11.2025

Get my free Systems Starter Pack here: https://fos.now/yt-gd-discover-systems-starter-pack Want my help scaling your business using systems? Book a free Systems Audit call here: https://fos.now/yt-apply-549 Being busy isn’t the same as being productive. For years, I worked 16-hour days, thinking I was making progress, until I realized I was just burning out. The moment I started building systems,...

Why Overthinkers Make No Progress (And How To Fix It) I EP 114 06.11.2025

Get my free Personal Board Meeting Deck here: https://fos.now/yt-gd-discover-board-meeting-3 Do you want my help scaling and systematizing your business? Book a free 10-minute Systems Audit call here: https://fos.now/yt-apply-544 In this video, I break down 7 mental frameworks I use to defeat negative thinking — whether it shows up as anxiety, stress, self-shaming, burnout, intrusive thoughts, ove...

how I gained 950,000 Instagram followers (copy this system) I EP 113 31.10.2025

Get the free Instagram Flywheel System here: https://fos.now/yt-gd-discover-the-instagram-flywheel Do you want my help scaling and systematizing your business? Book a free 10-minute Systems Audit call here: https://fos.now/yt-apply-543 In this video, I reveal how I grew to nearly 1 million Instagram followers without spending a single dollar on ads. While everyone else was chasing the algorithm an...

how to change your life with DEEP WORK (my system) I EP 112 24.10.2025

Get The Founder Flow System: https://fos.now/yt-gd-discover-my-deep-work-routine Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-540 In this video, I break down my complete deep work routine that lets me get more done in 4 hours than most people get done in 4 days - the exact system that runs my empire in just 20 hours per week. I’ll take you through the entire routine...

Do THIS for 10min Everyday, It Will Be (Almost) Impossible to Fail I EP 111 21.10.2025

Get the Unstuck Playbook here: https://fos.now/yt-gd-discover-the-unstuck-playbook Want to SCALE your business and audience? Go here: https://fos.now/yt-apply539 In this video, I share my proven 10-minute daily system that has propelled me from a cycle of burnout and procrastination to successfully managing multiple online businesses. I break down the system into five simple steps: the Two-Minute...

I’m 35. If you’re in your 30s or 40s watch this. I EP 110 16.10.2025

Get the Scale Yourself Blueprint here: https://fos.now/gd-discover-scale-yourself-blueprint Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-538 In this video, I share 30 hard-earned rules from building businesses in my 30s - the brutal truths about why comfort is more dangerous than failure, why your late start is actually your advantage, and why these decades decide wh...

How to get ahead of 99% of people with AI I EP 109 10.10.2025

Get The AI Growth Playbook: https://fos.now/yt-gd-discover-the-ai-growth-playbook Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-537 In this video, I reveal the secrets to getting ahead of 99% of people using AI. I discuss five essential AI tools, provide detailed prompts, and share strategies to maximize productivity and growth during this AI era. Discover how I use A...

8 rare traits I see in every high performer I EP 108 08.10.2025

Get the High Performer Playbook here: https://fos.now/yt-gd-discover-the-high-performer-playbook Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-536 In this video, I break down the 8 rare traits I see in every high performer I’ve worked with - traits that separate the top 1% from everyone else grinding just as hard. These aren’t common traits like “work ethic” or “disci...

The power of delusional self belief (how to build a $1B brand) I EP 107 04.10.2025

Get the free Iconic Brand Playbook here: https://fos.now/yt-gd-discover-personal-brand-workbook-1 Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-535 In this video, I break down the seven core principles behind every legendary personal brand — the same principles that built Apple, Nvidia, MrBeast, and some of the most unforgettable creators and companies in history. Ove...

Content is hard until you build systems like this I EP 106 29.09.2025

Get The 3-3-3 Method here: https://fos.now/yt-gd-discover-the-3-3-3-method Want to SCALE your business and join Founder OS? Go here: https://fos.now/yt-apply-546 In this whiteboard session, I sit down with my friend Igor, a founder who was staying up until 2 AM shooting YouTube videos, dreading every piece of content he created, and questioning if any of it was actually worth the burnout. Together...

How To Build a Profitable Personal Brand (Ultimate Beginner’s Guide) I EP 105 28.09.2025

Get the Complete Personal Branding Toolkit (for free): https://fos.now/yt-gd-discover-personal-brand-workbook Want to SCALE your personal brand into an automated empire? Go here: https://fos.now/yt-apply-532 In this hour-long masterclass, I reveal the complete Personal Branding Blueprint that helped me build a community of 14 million people, grow my newsletter to 172,000 subscribers, and scale mul...

how I got 172,000 YouTube subscribers in 100 videos (do this) I EP 104 16.09.2025

Get the How to Create a Killer YouTube Video That Converts Deck here: https://fos.now/yt-gd-discover-youtube-content-gps-system-template Want to SCALE your business and join Founder OS? Go here: https://fos.now/yt-apply-529 In this breakdown, I walk through the approach that helped me grow my YouTube channel to 172,000 subscribers in just 12 months by posting only 2 videos per month with $0 spent...

how to make profitable content for ANY business I EP 103 13.09.2025

Get The Content CEO Playbook here: https://fos.now/yt-gd-discover-the-content-ceo-playbook Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-528 In this breakdown, I walk through the complete Content CEO strategy that helped me build businesses focused on trust, distribution, and leverage instead of constant chaos. You’ll see how I overcome the 4 limiting beliefs that kee...

how to easily enter flow state and get sh*t done (do this before you work) I EP 102 09.09.2025

Get The Founder Flow State here: https://fos.now/yt-gd-discover-the-founder-flow-state-1 Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-527 Most of you have productivity completely backwards. I know because I hear it from 87% of founders in my online community on a weekly basis. The harder you work, the less you achieve. In this breakdown, I walk through the complete 2...

how to fire someone without being a d*ck I EP 101 05.09.2025

Get The Performance Improvement Plan here: https://fos.now/yt-gd-discover-performance-improvement-plan Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-526 In this breakdown, I walk through the 3-stage firing framework I use to handle difficult personnel decisions without being cruel. This approach helped me learn that the fastest way to hurt your good people is to keep...

how to make content the easy way (with AI) I EP 100 02.09.2025

Get my YouTube Video OS - The Killer AI System: https://fos.now/yt-gd-discover-killer-ai-youtube-video-os-1 Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-525 Get access to Poppy AI here: https://start.getpoppy.ai/mattgray In this breakdown, I walk through the AI content system that took me 4 years to perfect. You’ll see my complete workflow using tools like Poppy.ai a...

how I build systems (so my business runs without me) I EP 99 30.08.2025

Get The 30-Day CEO Transformation: https://fos.now/yt-gddiscover-the-30-day-ceo-transformationWant to SCALE your business and audience? Go here: https://fos.now/yt-apply-513In this breakdown, I walk through the 8 systems I built that helped me reduce my involvement in daily operations — without losing momentum. These systems played a key role in helping me transition from 70+ hour weeks to a more...

what Steve Jobs can teach you about business (that harvard can’t) I EP 98 27.08.2025

Get The Reality Distortion Playbook: https://fos.now/yt-gd-discover-the-reality-distortion-playbook Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-507 In this video, I break down Steve’s 5 core elements he used throughout his career to sell anything to anyone. After reading over 10 books on his marketing, sales, and presentation skills, I’ve dissected the exact bluepri...

don’t start a personal brand. get these 3 things right first. I EP 97 22.08.2025

Get my 7-Day Media Empire Blueprint here: https://fos.now/yt-gd-discover-7-day-media-empire-blueprint Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-505 In this behind-the-scenes look, you’ll see the real creative process of building a profitable personal brand. From the mountains with my designer, we break down the authenticity vs. polish balance, why “no scripts” cre...

what most CEOs will never show you I EP 96 19.08.2025

Get my Offline Founder Playbook here: https://fos.now/yt-gd-discover-the-offline-founder-playbook Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-502 Pretty people, good espresso, nice light music, no distractions. This is how I built a business that works better when I’m offline. In this behind-the-scenes look, you’ll see the real systems architecture that lets me disa...

i actually chased my dreams for 27 years (this is what happened) I EP 95 15.08.2025

Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-501 In this vlog, you’ll see the real behind-the-scenes of how I built a business that works better when I’m offline. From Amsterdam to the Dolomites to Norway, this is what happens when you take your designer on a soul trip. Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-5...

you’re wasting 80% of your potential every month (here’s how i fixed it) I EP 94 12.08.2025

Get my Personal Board Meeting Template here: https://fos.now/yt-gd-discover-board-meeting Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-61 In this video, I walk you through my personal board meeting system - the monthly reflection and goal-setting process that helps me stay on track for $1M+ years. You’ll see my actual July board meeting, including my ikigai framework...

how i run my million-dollar sales team (inside look) I EP 93 08.08.2025

Get the How to Run a Sales Team Meeting Blueprint here: https://fos.now/yt-gd-discover-how-to-run-a-sales-team-meeting-blueprint Disclaimer: The results shared in this video reflect our internal team performance and are not typical. This content is for educational and informational purposes only and should not be interpreted as a promise or guarantee of results. Most people will not achieve simila...

i did nothing but listen to this and everything changed I EP 92 05.08.2025

Get The Founder Flow State Guide here: https://fos.now/yt-gd-discover-the-founder-flow-state Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-55 Your subconscious mind is most receptive when you’re drifting into sleep. Most entrepreneurs spend their final waking moments reviewing problems, challenges, and fears - programming their minds for more of the same. This guided...

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