The Matt Gray Show

Get the Profitable Personal Brand Playbook here: https://fos.now/ExfNth Work directly with me here: https://fos.now/SzrVmF Mark makes $300K a month coaching fitness founders. And he's building a brand he doesn't quite believe in anymore. In this video, I run a live whiteboard session with Mark on rebuilding the brand from the inside out. We map the two layers every real brand needs: founda...

Get Profitable Personal Brand Playbook here: https://fos.now/kVFxgT Do you want my help systematizing your business? Go here: https://fos.now/Ubjevt Amy came in doing $4K a month with 8 different offers, 3 platforms, and one exhausted human running all of it. Same trap almost every first-time high-ticket founder falls into. More tiers looks like more flexibility. To the client it just means more d...

Get The Profitable Personal Brand here: https://fos.now/bHVXnw Want to work with me? Go here: https://fos.now/toUUFp In this video, I break down the exact 7-step operating system that runs my $15M company, including the Claude Al skills that now do about half the work: nailing your message with my content ritual, turning one idea into 30+ pieces of content with the content waterfall system, growin...

Get The Profitable Personal Brand Playbook here: fos.now/uVnJLb Want to work with me? Go here: fos.now/aEJthq In this video, I break down the 5 levels every founder moves through when building a personal brand: The Dreamer (stuck on limiting beliefs and an undefined message), The Tinkerer (posting inconsistently and mistaking activity for progress), The Beautiful Prison (growing revenue but trappe...

Get The Profitable Personal Brand Playbook here: https://fos.now/xxvzfi Want to work with me? Go here: https://fos.now/wpiaho I sold my first business for eight figures. Looking back, the most valuable asset I've built is my personal brand and the audience around it. In this video, I walk you through the full story: growing up in Canada, building and selling Bitmaker, scaling Herb, and finding...

Get the Profitable Personal Brand Playbook here: https://fos.now/JaWoip Do you want my help systematizing your business? Go here: https://fos.now/CZGkMS Six behaviors make people watch you. One makes them love you. Every personal brand with real loyalty runs the same seven laws. Six earn attention: radical proximity, weaponized weirdness, polarization, insane generosity, subtraction, and treating...

Get Profitable Personal Brand Playbook here: https://fos.now/GVtwUi Do you want my help systematizing your business? Go here: https://fos.now/YmLiWZ You take one week off and the whole thing stalls. If your reach dies the second you stop posting, you don't own a personal brand. You own a shift, and you're the only employee working it. The founders with real leverage stopped treating conten...

Get The Psychology of Building Wealth Doc here: fos.now/kDEXwn Want to work with me? Go here: fos.now/IYpAmD In this video, I walk you through the 4-part mental model I use to build wealth as a founder: why you are the biggest asset on your balance sheet, why boring diversified investing beats every clever strategy, why investing in the architect (coaches, breathwork, health budgets, empty calenda...

Get My Personal Board Meeting Template here: fos.now/QYGUUW Get My Velocity Weekly Meeting Template here: fos.now/fYWLfg Want to work with me? Go here: fos.now/ifXRtR In this video, I run the July 2026 edition of my personal board meeting live on camera. You'll see how I set my monthly financial target, map the highest-leverage priorities to hit it, review my 30-day themes, sync everything to...

Get The Tasteful AI Content Playbook here: https://fos.now/mnyLKZ Want to work with me? Go here: https://fos.now/GZTvap AI is making most content worse, not better. Taste is the biggest competitive advantage any founder has right now, and most people pipe it straight down the drain the moment they open ChatGPT. The result is a wave of content that looks like everyone else, sounds like everyone els...

Get The Brand DNA Scorecard here: https://fos.now/Elzdfm Want to work with me? Go here: https://fos.now/VFHYDr In this video, I walk you through the 5 layers that AI can't replicate, starting with the one most founders ignore entirely: aesthetic DNA. You'll see how I use Pinterest as a curation engine, where I pull inspiration from (old Porsche ads, Japanese design, Rick Rubin meets Patago...

Get The Leadership Blueprint here: https://fos.now/ezSGPZ Want to work with me? Go here: https://fos.now/OMBVMn Every successful founder eventually becomes the bottleneck of their own company. You went from running the business to being the business. Every decision, every escalation, every senior client relationship — all routing through one person. The reward for building something good turns int...

Get My Free Founder Operating System here: https://www.founderos.com/discover/the-founder-operating-system Want to work with me? Go here: https://fos.now/vtuxKX A brand without positioning is just noise with a logo. You can post on every platform, hit publish daily, and still leave people with no clear sense of what you stand for, which means none of them ever buy. In this video, I walk you throug...

Want to work with me? Go here: https://fos.now/brwyRw Your business should sit underneath you, not on top of you. Plenty of founders hit this wall around the $5-10M mark. The company they built is paying well, the team is solid, the operation is humming, and somehow they feel more stuck than ever. The business has become their whole identity, and there's no room left to build anything else. In...

Want to work with me? Go here: https://fos.now/xNUPvD There are two kinds of businesses, and you can feel the difference the moment you walk into either one. A drained business runs on your grit. Constant fires. Endless meetings. 20+ things on your plate. The second you slow down, everything slows with you. A magnetic business pays you to be you. Small, mighty team. Real leaders running real outco...

Want to work with me? Go here: https://fos.now/WmWPHz The founders I respect most aren't really entrepreneurs. They're artists who built a business so they could keep doing the work they love. In this video, I walk you through how I think about the artist-operator combo: building an autonomous engine around your business so you can spend your days doing the creative work that actually move...

Want to work with me? Go here: https://fos.now/HdOZVu In this video, I walk through the ten principles I live by. These aren’t always easy, but they’re my North Star. You’ll see why moving like it’s gonna work out (because it is) matters, how to stay radically focused on one core thing, why your business should increase your liveliness instead of consuming it, and how to architect freedom instead...

Want to work with me? Go here: https://fos.now/nrLYUW YouTube creators usually measure the wrong thing. Views, likes, engagement, but none of that equals cash. In this video, I show you our actual YouTube performance dashboard that pulls from YouTube Analytics and HubSpot CRM simultaneously. You’ll see the system my team runs every week, tracking twelve variables including cash collected, subscrib...

Get my Content GPS Alignment Audit here: https://fos.now/vmXqfE Do you want my help systematizing your business? Go here: https://fos.now/utHxKr Get access to Poppy AI here and get a $25 discount on your membership: https://start.getpoppy.ai/mattgray Most people treat content ideas like a creativity problem. The real problem: the things that should be feeding your content, your sales calls, your a...

Do you want my help systematizing your business? Go here: https://fos.now/vFyCHl In this video, I walk through my strategy dashboard, the orchestrator system that automates everything from landing pages to email sequences, the weekly actions and Q2 OKRs that keep us aligned, and how we’re making sure AI investment reduces costs or increases profits—not just AI for AI’s sake. Want to LEARN proven s...

Do you want my help systematizing your business? Go here: https://fos.now/Yflasb In this video, I talk about being both intense and finding moments of zen, and how I build balance into the business without losing the edge that makes things move forward. When you’re building a business, things get intense. Things get chaotic. My business is no different in terms of this default state of entropy. Pe...

Work with me: https://fos.now/IFxUIs Get The Personal brand Team Evaluation here: https://fos.now/WJmaVq Your content problem isn’t a creativity problem. It’s an org chart problem. You film your own videos, manage the b-roll, manage the analytics, hire the next person, and before you know it, you’re on a content hamster wheel. Here’s what nobody told you when you started building your personal bra...

Work with me: https://fos.now/lFiHeJ Get The Content GPS Alignment Audit here: https://fos.now/XCOGcp Here’s what nobody will say out loud: most personal brands posting consistently build a following, get decent views, and are still generating zero predictable pipeline from it. You’ve been told to post more, be consistent, go viral, build an audience. Your revenue from content just keeps staying f...

Work with me: https://fos.now/cCgYtQ Get The Pricing Architecture Audit here: https://fos.now/Ifrvko The worst pricing advice I ever followed made me more money and made my life worse. More revenue, more stress, more of you required in every single deal. If you've ever raised your price, landed clients, then hit the number and still felt like something was quietly breaking underneath it all, you a...

Work with me: https://fos.now/taQzqQ Get The 5-level Founder Dependency Test here: https://fos.now/zggcEs In this video, I walk through the five levels of discipline and reveal the exact mechanism I used at each level to make sure my discipline scaled with my business. You’ll see why personal discipline stops being enough once your business starts working, and the uncomfortable truth about why 95%...