The MarketingKind podcast

Joe Kenner, CEO and President of Greyston Bakery , shares the incredible story of their award-winning social enterprise and how it is transforming how we view employment. Although many of us may not have heard of Greyston Bakery, we are all almost certainly familiar with their products (they make the brownies that go into Ben & Jerry's Ice Cream). But as incredible as their brownies are, it's...

In this episode we explore with Nathalie Nahai, expert in psychology, persuasive tech and human behaviour, how humans can flourish in an age of AI. Nathalie is the author of Webs of Influence and Business Unusual as well as the host of the Hive podcast . We delve into Nathalie’s journey from musician to painter, behavioural science expert, marketer and author. She shares her take on what it means...

In this episode we are joined by Andy Burnham, Mayor of Greater Manchester, to better understand the purpose of a mayor. We explore Andy's role as Chief Marketing Officer of Manchester, the role of a mayor in galvanising change, devolution and how best to cooperate in tackling our most important challenges. Andy was elected as Mayor of Greater Manchester in May 2017. Under his leadership Mancheste...

In this episode Gemma Butler and Michelle Carvill explore some of the most high profile environmental and sustainability challenges facing businesses and the most practical solutions from the world of marketing. We discuss everything from our role in narrating a better pathway to sustainability, to shifting how we live, achieving environmental and social growth and recognising Earth a key stakehol...

In this episode we welcome the former global CEO of The Body Shop, David Boynton. We explore his perspective on The Body Shop's journey and the leadership challenges of growing a purposeful business in a crisis-prone environment. We discuss the process of creating the 'fight for a fairer, more beautiful world' purpose statement and how it was implicitly used as the glue in tough times and the deci...

In this episode Gaia Vince, award-winning broadcaster, journalist and science writer, shares how we can migrate our way to a more sustainable future. This discussion is an important one for anyone interested in climate change, migration and how the two are inextricably linked. It covers why Gaia wrote her latest book Nomad Century: How to Survive the Climate Upheaval , the importance of cities in...

In this episode Charlotte Hollins, manager of Fordhall Farm, shares the amazing story of how she and her brother Ben saved their family farm by making it the first community-owned farm in England. Charlotte talks about the benefits of community ownership. She encourages us all to get involved with community projects near us, to consider becoming a member of Fordhall Farm and to support the We’re R...

This episode covers everything from Solitaire's childhood growing up on a council estate and her early career working in social justice, to her current work at Futerra and helping Hollywood scriptwriters to better incorporate climate narratives. Solitaire is an entrepreneur, sustainability expert, TED speaker and author. She co-founded the change agency Futerra in 2001, now one of the leading sust...