The MarketingKind podcast

In this episode Dr Chris Arnold encourages us to 'Think outside the tick-box' and 'Supercharge the "S" in ESG'. Chris says, "We often talk about a climate crisis, but I want to talk about the social crisis. If you look at the social crisis we have, slavery is massive. We're talking about well over 50 million people in this world in modern day slavery. It's on...

In this episode we hear from Will Hutton, one of the UK's most influential economics commentators, former editor-in-chief of The Observer, author of six major books on political economy including The State We're In and co-chair of The Purposeful Company. Will shares his honest assessment of Labour's first 6 months in office and together we explore the ideas and solutions from his latest book This...

In this episode Jonathan Gabay shares with us what he has learned about how to create brand trust in an AI world from decades of work in marketing and advertising, creating training course for the CIM and universities and writing 15 books including his latest Practical Digital Marketing and AI Psychology . The number one question he gets asked when delivering AI training courses around the world,...

In this episode Dennis Yi Tenen explores what the history of machine learning can tell us about the future of how AI technologies will impact storytelling and culture. Together we discuss Dennis's book Literary Theory for Robots: How Computers Learned to Write , why he wrote it and what he has learned in the process. He shares how the challenges that arise with AI are social problems, similar to t...

In this episode we learn from Kate Goldman-Toomey, Executive Director of Partnerships at Open Planet , how they are creating a library of high-quality climate and nature footage, free to use for educational, environmental and impact storytelling. She said, "the climate and nature crisis is also a communications crisis.​ We're not going far enough or fast enough so in order to collectively shift th...

In this episode Neil Davidson shares what he is learning as part of his doctoral research on GenAI and creativity. In addition to his studies Neil is CEO of HeyHuman and a Founding Member of the MarketingKind community . When speaking about generative AI, Neil says, 'This is going to change at an individual level, a team level, an organisational level pretty much everything we do in time as creati...

In this episode we explore how we can narrate our way to a safer world with Dr Malka Older, humanitarian, academic and best-selling author of Infomocracy. Just like when reading Malka's novels, this discussion helps us differently about how we structure our lives, our work and our politics. The narratives that guide us have an enormous effect on how we respond to, address and recover from our most...

Our guest this episode is Shana Gavron, founder of Endangered Wildlife OU . Shana explains, "Biodiversity could be our greatest employer, our greatest employee and our greatest trade partner. And it doesn't ask for anything except to be allowed to do what it has to do." Shana is leading the way in creating a new universal system for measuring biodiversity by calculating reliable financial values o...

This September MarketingKind members and guests came together at Citizen Good in London to explore how we can encourage greater truthfulness in public discourse on the climate emergency. Paul Skinner, founder of MarketingKind, interviews Professor Mike Berners-Lee and The Rt. Hon John Gummer, Lord Deben to get their advice on what we can all do as business leaders and citizens to support meaningfu...

This episode's special guest is Jon Miller, author of The Activist Leader: A New Mindset for Doing Business . Together we explore how we can all use an activist mindset to make businesses more of a force for good. Jon takes us through the 5 types of Activist Leader: Campaigner Path-finder Mobiliser Bridge-builder Fixer And a quick poll of participants shows that over 50% of MarketingKind members i...

In this episode we explore with Kian Bakhtiari, founder of The People, how we can restore collective imagination in order to better solve society's biggest challenges. Kian believes we have a crisis of imagination and we need to use marketing and communications to create a shared sense of language and vision to help us imagine a better future. In the discussion Kian inspires us with his work at Th...

In this episode we learn from Parisa Wright, founder of Greener & Cleaner , how their charity is tackling the loneliness epidemic, the cost of living crisis and the climate emergency all at once. Their innovative Community Hub in The Glades shopping centre in Bromley has turned a vacant space into a thriving place for a diverse range of people to learn from each other how they can live more su...

In this episode Manda Scott , bestselling novelist, explores how Thrutopian narratives can give us 'a road map through' our current polycrisis existence to one we would be proud to leave to future generations. We discuss how Manda used the concept of Thrutopia in writing her recently published novel Any Human Power , which is described as a mytho-political thriller and which includes a surprisingl...

This episode's special guest is Philippa White, author of Return on Humanity: Leadership Lessons from All Corners of the World , and together we discuss a people-first approach to leadership. Philippa is a global thought leader, social innovator and the Founder and CEO of UK-based company TIE Leadership and host of the TIE Unearthed podcast . For over 20 years she has been dedicated to unlocking t...

In this episode Steph Caswell , writing coach and author of Dare to Write , shares her advice on how to turn our ideas into great business books. We are also hugely lucky to have a community filled with authors and in the group discussion we hear from Rory Sutherland , Dr Chris Arnold and Paul Skinner about their own writing and publishing experiences. Steph's top three tips and some of her readin...

In this episode we learn from Zak Gottlieb, co-founder of Bank. Green, how they are influencing banks to support a more sustainable future rather than continuing to fund fossil fuels. The fight for a habitable planet is the fight for our lives. But while we look at ways to make our own lives more sustainable, most of us are also funding environmental catastrophe. During the 7 years following the P...

In this episode we explore 'life after the big job' in a very open, honest and engaging conversation with Mark Evans, former Managing Director of Marketing and Digital at Direct Line Group. "A big part of moving out of executive life is finding a way to move away from (or maybe reframe) one's ego, so I do have a bit of a problem with the word 'portfolio'. I describe my existence as having a fruit...

This episode's special guest is Rob Harrison-Plastow, CEO of insight agency Source Nine and climate communications and behaviour change expert. We ask Rob to help us better understand how we can unlock emotional insights in relation to our own lives and our work in marketing. Rob shares that our emotions are based on our perception of our needs being met at an unconscious level, which shape our ex...

In this episode we explore inclusive economics with Arunjay Katakam, digital payments expert, social entrepreneur and author of Generation Hope: How Inclusive Economics Can Help Us All Thrive . Arunjay tells us of his personal journey from chasing wealth to becoming a social entrepreneur finding ways to help the poorest in the world access digital payments systems. He was inspired to write the boo...

"We're just being outplayed when it comes to narratives about all of this. The devil has often had the best tunes..." This episode with Sir Jonathon Porritt, CBE, co-founder of Forum for the Future and author of eleven books including Hope in Hell , is both starkly honest and galvanizing. We cover everything from carbon pricing, climate migration and the failures of CSR to direct action, the battl...

This week's special guest is Tam Hussey, founder of Halo by Design , which is a strategic consultancy creating and delivering strategies to shift customers, employee, partner behaviours to meet company’s sustainability goals. Tam leads a discussion about how marketing can be used effectively to create more sustainable behaviours. She says, "If you're told to do something, even if we know it's the...

In this episode special guest Jon Alexander, author of Citizens: Why the Key to Fixing Everything is All of Us , shares why we need to change our 'consumer' culture to a 'citizen' one and what we can accomplish if our businesses and institutions work to empower active citizens rather than continue to drive consumerism. For a decade Jon worked in advertising, until he realised that he was a part of...

In this episode we explore how to become a non-executive director with Célia Pronto. Célia is the perfect person to ask for help with answering this question because in addition to an impressive career, as Managing Director at Love Home Swap, Chief Customer and Digital Officer at Casual Dining Group, Marketing and E-commerce Director at Ford Retail Group and much more, she is a non-executive direc...

In this episode Tom Fishburne, The Marketoonist, breaks down how humour can be used to bring people together, to overcome barriers and to hold a mirror up to more accurately reflect and hence be able to better address sensitive or difficult topics. At the beginning of the interview Lauren shares her top 4 favourite Marketoons, which you can view here: 1)  https://marketoonist.com/2023/03/ai-writte...

In this episode Polly Mackenzie, Chief Social Purpose Officer at University of the Arts London , explores how we can mainstream social purpose in enterprise. We discuss everything from why Polly took on her current role, to how we might rethink free markets, taxes and regulation, the challenges of embedding values throughout a large organisation, how the creative industries are needed more than ev...