The MarketingKind podcast

Lisa Basford, former Head of CSR at IHG, founder of Good Endeavours and a founding member of MarketingKind, interviews Caroline Edwards , Sustainable Banking Lead for Financial Capability at NatWest Group plc, to explore leadership, sustainable banking and financial inclusion. It is a refreshing conversation about leadership without ego, driving change through big business vs entrepreneurship, res...

In this episode Anna Mullenneaux and Paul Skinner, co-founders of MarketingKind, interview Nic Marks , author of Happiness is a Serious Business , founder of Friday Pulse and creator of the Happy Planet Index. Together with MarketingKind members we explore how to build happy teams and why they drive greater productivity, creativity and success at work. Nic shares that happy teams are twice as like...

With reason and evidence on your side, why is this not yet mainstream? Paul Skinner, founder of MarketingKind, interviews Sir John Kay, CBE, to explore why almost everything we have been told about business is wrong and how we can rewrite the story of enterprise. We discuss the ideas in his latest book, The Corporation in the 21st Century , while also touching on topics from a few of his previous...

In this episode Anna Mullenneaux and Paul Skinner, co-founders of MarketingKind , explore with Aleksandra Przegalińska why we need to set the story straight on AI. We have seen how unregulated AI hype has created a backlash. As a result we may now have more realistic expectations of what AI can do. But it is changing how we work and how we relate to ourselves and others. And as a society we need t...

In our recent Digital Fireside with Martin Gutmann, bestselling author, speaker, historian and management professor, we explore his book The Unseen Leader: How History Can Help Us Rethink Leadership .  Lauren Cooper, Lead Commercial Manager at Clear Score and a member of the MarketingKind community, interviews Martin to discover why we celebrate the wrong leaders, what history can teach us about g...

​"Most purpose-driven brands make the same mistakes. They lead with themselves. It's what they believe, what they want to see, and what they stand for. It feels internal or inward facing. And they forgot this one thing that changes everything, which is 'what does the audience feel?'." In this episode ​Anna Mullenneaux and Paul Skinner, co-founders of MarketingKind explore wit...

Tricksters are necessary to challenge the status quo. But when we elevate them to leader​s, we risk ending up with ​'Jack Sparrows as CEOs and Pinocchios as political leaders​'.​ In this episode Paul Skinner, founder of MarketingKind , interviews ​ Jitske Kramer , corporate anthropologist, speaker and author of nine bestselling and award-winning books​, about the ideas in her latest book T...

"...positive visions don't necessarily come with statistics. They come with creativity and imagination. And we don't make as much room for creativity and imagination in our culture as I think we should." In this episode Anna Mullenneaux and Paul Skinner, co-founders of MarketingKind, interview Sarah Housley, design futurist and author of Designing Hope: Visions to Shape Our Futur...

'This is a moment for big ideas. We can see the crumbling of the old order.' Paul Skinner, founder of MarketingKind , interviews Tony Juniper, CBE , chair of Natural England and author of 12 books including Just Earth: How a Fairer World Will Save our Planet . In this conversation and in his recent book, Just Earth , Tony makes a very strong case for why power imbalances are becoming more...

This episode will open your mind to new ways of thinking about futures and how to create them. Paul Skinner, founder of MarketingKind , interviews Rob Hopkins, author and co-founder of the Transition Network and Transition Town Totnes, to explore the ideas in his latest book How to Fall in Love With the Future: A Time Traveller’s Guide to Changing the World . Rob shares how he is creating memories...

Join Cass Sunstein, Nudge theory pioneer, to explore his latest thinking on behavioural economics and his latest book, Manipulation: What It Is, Why It's Bad and What to Do About It .Cass tells us what makes great ideas gain traction, about his friendship with Barack Obama and what it's like navigating life from the perspective of a nudge expert. The discussion covers influence vs manipulation in...

In this episode we explore with Alexis Eyre, co-founder of the Sustainable Marketing Compas and co-author of Sustainable Marketing , whether embedding sustainability at the heart of our strategy be the key to unlocking greater creativity and effectiveness in our marketing. Alexis shares what drove her to make a change in her career to focus on sustainability and how she is working now to change th...

In this episode Elaine Roberts, former B2B CMO and MarketingKind member, hosts and interviews:~ Ty Heath – Co-founder of The LinkedIn B2B Institute and former Google and IBM executive on a mission to make marketing science accessible~ Thomas Kolster – author of Goodvertising and The Hero Trap, speaker and marketing activist and one of the founding fathers of the sustainable marketing movement~ Dav...

In this episode we interview Charlie Martin, CEO and founder of The Anti-Greenwash Charter , to explore how we can build trust through radical transparency. He says, ‘we're facing a collective crisis of trust in everything that we engage with...doing something to try and rebuild trust in what we are reading and engaging with is really important because that leads to speed of decision-making, w...

While over 90% of business leaders recognize the importance of sustainability, only 60% have a strategy in place. And many of these strategies are inefficient, ineffective, or simply don't go far enough to address the global challenges we are facing. In this episode Caroline Taylor, OBE, former CMO of IBM Global Markets and Chair of Oasis Community Learning, hosts and interviews Paolo Taticchi...

The UK advertising industry is the third largest in the world and is known for its creativity. And although many industry leaders are very concerned that their work is fueling the climate crisis, the biggest agencies continue to take on the fossil fuel companies and other major polluters as clients. The UK trade bodies deny that advertising leads to increased consumption and say that only 12% of a...

In this episode Dr Mark Fabian, associate professor of Public Policy at Warwick University, associate fellow at the Bennett Institute at Cambridge University, wellbeing expert and author of Beyond Happy: How to Rethink Happiness and Find Fulfilment , guides us towards how we can increase our wellbeing and the wellbeing of those around us. Together we explore Mark's latest book Beyond Happy , w...

'It's more money for someone somewhere, but it's not more prosperity.' In this episode we interview Tim Jackson, author of Prosperity without Growth and Director of the Centre for the Understanding of Sustainable Prosperity (CUSP) to explore the ideas in his latest book The Care Economy . We discuss how the current growth-based economy is often a false economy and how we can instea...

We are all using AI every time we use social media (whether we want to or not), so in this episode Nicole Mezzasalma, Senior Consultant on Innovation at Battenhall , helps us explore the risks and opportunities involved. Nicole highlights the risks of using AI on social media:1) Consumer backlash - most people don't want to see AI generated photos and videos on social media and they will not b...

In this episode we gain insight into the role journalism can play in tackling climate change with the brilliant Anna Turns, journalist and broadcaster, Senior Environmental Editor for The Conversation and author of Go Toxic Free . We discuss the importance of solutions journalism, how to combat RFK jr.-style misinformation, advice for more effective climate storytelling, Anna's experience camp...

In this episode Raj Sisodia explores the role of Conscious Capitalism and conscious marketing in the age of Trump. The discussion starts with the chaos and cruelty of the Trump presidency and quickly moved on to how Conscious Capitalism and conscious marketing can provide an antidote. Raj cites Sam Harris saying that bad ideas can be more dangerous than bad people and when they catch on can cause...

In this episode we interview Rupert Read on how we can engage the climate majority in taking on the needed work of transformative and strategic adaptation to climate change. We explore Rupert's journey from Green Party councillor to helping to launch Extinction Rebellion to founding the Climate Majority Project . We discuss Rupert's latest book T ransformative Adaptation: Another World is...

"Move the money, change the world." This is the philosophy behind Chris Baker's brilliant book Obsolete: How Change Brands are Changing the World . In this episode Chris inspires us with his journey from co-founding Change Please and then Serious Tissues , to writing the book and now helping to bring together a consortium of Change Brands for collaboration and scale.​ Since January 1...

In this episode Wim Vermeulen, keynote speaker, strategist, partner at BUBKA and author of Speak Up Now! , explores the future of marketing. Wim covers the important leadership role that business has in helping us all to adapt to and mitigate the climate emergency. When politicians are incapable of thinking beyond 4 to 5-year election cycles, family run businesses are thinking in terms of 5 genera...

In this episode Lotte Jones, Chief Commercial Officer of The News Movement, helps up to explore the future of media and how new media is pushing traditional news media to innovate. She introduces us to The News Movement , which is a modern media company, born on social providing factual content aimed at engaging Gen Z. We discuss the challenges The News Movement faced in building their commercial...