The Marketing Week Podcast

Mark Read has been in the hot seat at WPP for just over a year. Taking over from Sir Martin Sorrell in September 2018, he is tasked with building brand WPP to serve the needs of clients in the face of profit pressure, more demanding clients and increased competition. In this wide-ranging interview, Read discusses: •The challenge of taking over from the UK’s most famous ad man •Rebuilding WPP’s bra...

We continue our podcast series by looking into Britvic’s successful 2017 revitalisation of its flagship Robinson’s brand, which won the grand prix at the Marketing Week Masters awards 2019.Robinsons was struggling in a declining flavoured concentrate category. Its bold objective was to bring back lapsed shoppers and drive growth into the category once more, through of mix of cutting underperformin...

In this edition of Marketing Week Explores, which is hosted by reporter Molly Fleming, senior writer Charlotte Rogers explores the benefits and pitfalls of working abroad. Including a deep-dive into the drastically different market of Japan. Senior reporter Ellen Hammett then joins the discussion, as the team explores the legacy of Tesco CEO Dave Lewis and what the future holds for the supermarket...

We continue our new podcast series by looking into the British Army's controversial recruitment campaign, 'This is Belonging'. Launched in 2017, the campaign, which showed the camaraderie of army life, had a simple objective – widen the recruitment pool by moving the message away from guns and tanks to images of more human experiences. Even if it drew scepticism from the media for its emotional to...

Professor Philip Kotler is a writer, author, academic and one of the most influential people in modern marketing. The so-called “father of modern marketing” helped create the template for marketing today. His 1967 text book Marketing Management introduced much needed rigour to the discipline. He also helped popularise the 4Ps of marketing, while his definition of the core purpose of marketing is u...

In the first of a new series of podcasts on definitive and effective marketing campaigns of the past decade, Marketing Week editor Russell Parsons digs into story behind Direct Line's 'Fixer' campaign. The long-running activity, which features actor Harvey Keitel playing his Winston Wolfe character from Pulp Fiction, cemented the brand's positioning as the fixer of the customer's problems. It has...

In this edition of Marketing Week Explores, reporter Molly Fleming is joined by editor Russell Parsons and senior writer Charlotte Rogers to discuss the rise and fall of marketing's reputation in organisations. We look at the issues hitting confidence in marketing and how marketers can increase their impact and influence. The team then explores the media models that have the scope to save publishi...

The Marketing Week Explores podcast has a brand new format. This month we look at why brands are failing to get the most from customer insight and discuss whether the ASA's gender rules have gone too far. Hosted on Acast. See acast.com/privacy for more information.

Cindy Gallop is a consultant, entrepreneur and activist. She is also one of the highest profile figures in the advertising industry. After bowing out of advertising in 2005 following a stint as president and chair of BBH in the US, she set up a brand consultancy and several businesses including MakeLoveNotPorn, the “world’s first user-generated social sex video-sharing platform”.She is a passionat...

The latest edition of the Marketing Week Explores podcast was recorded during the School of Marketing’s inaugural event, set up to get young people from diverse backgrounds to consider a career in marketing. In it, senior writer Charlotte Rogers asks a panel of guests to reflect on their experiences and perceptions about working in marketing. Hosted on Acast. See acast.com/privacy for more informa...

In the latest Marketing Week Explores podcast, features editor Lucy Tesseras and senior writer Charlotte Rogers discuss how brands are opening up their businesses to new ideas and collaborating to bring fresh innovations to the table. Hosted on Acast. See acast.com/privacy for more information.

Scott Galloway is an academic, author and entrepreneur. He is also one of the world’s best known and most respected voices on modern marketing. The NYU marketing professor's first book, The Four, was a dissection of the rise of tech giants Google, Facebook, Amazon and Apple. His latest, The Algebra of Happiness, tries to distil the pursuit of success, love and the meaning of it all. In this podcas...

Julia Goldin is Lego’s chief marketing officer, responsible for leading an 1,800-strong team on its mission to inspire the “builders of tomorrow” and give as many children as possible access to the developmental benefits of Lego. A keen pianist and scuba-diver, Goldin moved from Russia to the US in the late eighties to study communications at the University of Illinois before going on to do an MBA...

In the latest Marketing Week Explores Podcast news editor Sarah Vizard sits down with senior writer Charlotte Rogers to discuss how increased attention has been put on determining the impact of media, meaning creativity has appeared to be in decline, but new methods and a renewed focus could reignite the spark. Hosted on Acast. See acast.com/privacy for more information.

Jan Gooding is one the best known and highest regarded marketers in the UK. After leaving university, she began her career on a management training course at Selfridges before embarking on a 12 year career in advertising. She moved client side in 2004, first with BT before moving to British Gas and then Aviva. After leaving last year, she now enjoys an archetypal portfolio career. She continues to...

Rory Sutherland is vice chairman of Ogilvy, where he has spent almost the entirety of his 30 odd years in advertising. He is also a Radio 4 regular and Ted TALK star. The 'Don Draper of the UK’ as some describe him is also one of the world’s most acclaimed behavioural economists, on which he consults for some of the world’s biggest brands. He is also now an author with his book "The surprising pow...

Marketing Week Explores: Marketers are moving away from demographic segmentation in favour of behaviour, life stage and attitude, but many are still failing to effectively reach the over-50s market. Hosted on Acast. See acast.com/privacy for more information.

Keith Weed is one of the highest-profile marketers in the world. As CMO of Unilever he oversees one of the biggest marketing organisations in the world. He is also a vocal advocate for change in the industry and is currently president of the Advertising Association, where he is leading efforts to increase trust in advertising. He has also rallied to improve the veracity of digital ad metrics and e...

From the benefits of bringing new thinking to an unfamiliar sector to driving change as an interim marketer, Marketing Week explores the opportunities and challenges of taking an alternative path. Hosted on Acast. See acast.com/privacy for more information.

Nicola Mendelsohn is Facebook’s Vice-President for Europe, the Middle East and Africa and as such one of the most influential executives at one of the world’s biggest brands and significant marketing channels. Starting her career in advertising BBH in 1992 she rose to business development director before leaving to join Grey London as its deputy chairman in 2004. In 2008 she left to join then inde...

Fernando Machado is a marketer on the up. Since joining Burger King in 2014 after 18 years at Unilever he has been celebrated for the brand’s quirky creativity and its willingness to take a stand on societal issues, achieved on limited budget. He was recently named 'Grand Brand Genius of the Year' by Ad Week in the US, an award that followed Burger King being crowned Creative Marketer of the Year...

How does company size impact on career development? Do you need a marketing degree to break into the industry? Are businesses catching up to the demand for flexible working and which sectors offer marketers the highest wage packets? The 2019 Marketing Week Career and Salary Survey gets under the skin of these issues as the UK's biggest analysis of the state of marketing as a career destination. In...

In the latest Marketing Week podcast, editor Russell Parsons and reporters Ellen Hammett and Molly Fleming share their marketing moments of 2018, predictions for the year ahead and what they would like to consign to Marketing Week's Room 101 in 2019. Hosted on Acast. See acast.com/privacy for more information.

Sara Bennison is a marketer with almost 30 years of experience. Starting her career as a graduate trainee at JWT in the late 80s she rose to become managing partner at Grey London in 2003. She jumped client-side to BT and then into financial services, first at Barclays, where she was CMO of its personal and corporate bank, then to Nationwide in 2016 where she works today.    She is an active advoc...

In a world overwhelmed with ideas, propositions and things, what role should marketing play when it comes to building a brand from scratch? When launching a new venture, budgets can be tight and the founders’ focus is usually on developing a product a building a customer base as quickly as possible, any way they can. Here, MW reporter Ellen Hammett and features editor Lucy Tesseras discuss buildin...