The Marketing Week Podcast

Oura is one of the fastest growing health wearable brands, with revenues increasing fourfold in the last two years and the business on track to surpass 5 million users. In this episode of The Marketing Week Podcast, CMO Doug Sweeny joins host Molly Innes, work and careers editor & podcast lead, to explore the brand's approach to marketing, from sports sponsorship to its recent brand reposition...

In this episode of The Marketing Week Podcast, we’re reflecting on the year so far and what it means for marketers going into the second half of 2026. Hosts Lucy Tesseras, managing editor, and Molly Innes, senior reporter, are joined by the Marketing Week editorial team to dig into the big stories of 2026 and the lessons brands should carry through to make a success of the next six months. This ep...

Is marketing as progressive, equitable and inclusive an industry as it claims to be? Taking pay disparity as a meaningful measure, Marketing Week data proves the industry still has many issues to resolve. With marketing’s gender pay gap now at a five-year high of 21.7%, the 2026 Career & Salary Survey data also reveals both the ethnicity and socio-economic pay gaps are at their highest levels...

With the 2026 FIFA World Cup around the corner, brands across the globe are making big swings to capitalise on the action and push their businesses forward. Diageo is one such brand. As FIFA's official spirits partner for the tournament, the Johnnie Walker owner is "very clear" on the role its brands can play in the conversation, says Rick Pineda, vice-president of global sports. He joins The Mark...

The Marketing Week Awards celebrate marketing that delivers real impact, where creativity, strategy, and execution come together to make a difference for brands, businesses, and customers. Click here to find out more details on entering. In a category that’s often met with “a lot of indifference” from customers, building a banking brand that not only resonates but is celebrated is no small feat.&n...

Marketing faces several enduring challenges, including driving business growth, establishing a framework for success and putting customers firmly at the heart of the business. This episode of The Marketing Week Podcast provides a case study for any marketer facing these universal challenges. Arla Foods' CMO Patrik Hansson joins editor-in-chief Russell Parsons to share how he led the organisation t...

As Pearson vice-president of global brand Rachel Exton points out, a lack of ambition is not the reason 44.6% of mothers responding to the 2026 Career & Salary Survey say being a parent has harmed their progression. The reason is a system failing to embrace flexibility, which discounts the value parents bring and isn’t prioritising building a pipeline of future leaders. To discuss what must ch...

 Social media advertising continues to grow, with spend increasingly concentrated among a handful of dominant media owners. Now, as certain social media platforms face claims that their algorithms are intentionally designed to be addictive , fail to adequately protect children and allow high levels of ad scams, we are questioning the role brands should play in holding tech platforms to accoun...

As brands continue to ramp up investment in influencer marketing, it’s more important than ever to ensure the brand-influencer relationship is solid.  In this edition of the podcast, we delve into topics around creator gifting, education and creativity covered in the recent edition of our  Influencers Explored series. Host Amrit Virdi, reporter at Marketing Week, is joined by Ross F...

Marketers are navigating a lot of changes, from a proliferation of channels, to the rise of AI, to changing consumer habits, but creativity remains a distinct advantage, according to System1’s Andrew Tindall. In the latest episode of The Marketing Week Podcast, Niamh Carroll, senior reporter for effectiveness and growth, speaks to Andrew Tindall, chief growth officer at System1 about his new book,...

In partnership with Google, Google’s Head of Search Scott Sinclair and generational historian and bestselling author Eliza Filby join senior reporter Molly Innes to explore how generational change, shifting media habits and AI-powered Search are reshaping how people discover, research and make decisions. As discovery becomes more fragmented and younger generations adopt new way...

ServiceNow is a business pushing the boundaries of what’s possible in B2B marketing.   In this episode of The Marketing Week Podcast, the brand's CMO Colin Fleming joins host Russell Parsons, editor-in-chief of Marketing Week, to explore how his unconventional career journey – from Red Bull racing driver to C-suite exec – has influenced his approach to marketing and leadership,...

Most marketers are grappling with emotional exhaustion , feelings of being overwhelmed and crippling levels of imposter syndrome , according to Marketing Week’s 2026 Career & Salary Survey. To explore the human stories and real life consequences behind the data, deputy managing editor and head of insight, Charlotte Rogers, is joined by former Deliveroo marketer and founder of training firm Bad...

When Ellie Norman joined Formula E as chief marketing officer in October 2024, the 11-year-old electric motorsport was in “plucky startup” mode with its eyes set on growth. Her brief was to turn it into a “global brand”. By the end of its recent 2024/25 season, Formula E had grown its TV audience by 14% to 561 million and its fanbase was up 13% compared to the previous year, reaching 442 million p...

It took 18 months for Ash Schofield to decide it was time to leave Giffgaff. The CMO turned CEO explains that while his team had “positively” disrupted the mobile and broadband market, one thing he hadn’t disrupted enough of late was himself. In this episode of The Marketing Week Podcast, Schofield retraces his steps back to 2013 when, attracted by the “whiff of revolution in the air”, he took on...

Mark Given, Sainsbury's chief technology, data and marketing officer, and Marketing Week's 2025 Marketer of the Year , has steered the retailer through a period of strong growth by putting customers at the heart of everything it does. He joined Sainsbury's in 2013 and was promoted to chief marketing and sustainability officer six years later. The promotion saw him join the business's board and, as...

Spearheading a brand turnaround means committing for the long haul, embracing transparency and prioritising patience, according to Burger King. In this latest episode, Charlotte Rogers, deputy managing editor and head of insight, chats to Burger King UK CMO Katie Evans and BBH London deputy chief strategy officer, Saskia Jones, about their journey from a decade of “Whopper silence” to winning the...

Hosts Charlotte Rogers, deputy managing editor and head of insight, managing editor Lucy Tesseras and senior reporter Molly Innes are joined by the wider editorial team to find out what trends, developments and decisions are shaping the year ahead.   The episode spans everything from what levers marketers could pull to help  gai...

In the latest episode of The Marketing Week Podcast, we’re looking back on the stories, moments and quotes that shaped marketing in 2025.   From it being another 12 months of “ more with less ” for many brands and a summer of women’s sport , to our reporting on the reality of a career in marketing for working parents and the industry’s  burnout crisis , it’s been...

In this episode of The Marketing Week Podcast, recorded at Marketing Week’s Festival of Marketing with podcast agency  18Sixty , Sadler shares how the charity pulled off its biggest fundraising year to date and how she's built the team for growth. The British Heart Foundation's most recent financial results showed the charity generated £108.4m from legacies, while its other fundraising e...

Specsavers scooped the win of Marketing Week’s brand of the year for 2025, pipping Adidas, EE, Monzo, ServiceNow and Warburtons to the prize, off the back of its success in the October 2024 IPA Effectiveness Awards, where it won gold for its for its ‘I don’t go’ campaign. Founded by Doug and Mary Perkins in 1983, Specsavers has seen strengths in the business, as group revenue grew by 7.5% in the 2...

"Great leadership is great leadership. Poor leadership is poor leadership, irrespective of what discipline or function that leadership is in," Becky Moffat, chief customer officer for retail banking and wealth at HSBC UK, tells Marketing Week.  In this episode of The Marketing Week Podcast, recorded at Marketing Week’s Festival of Marketing with podcast agency  18Sixty , she shares her l...

Adidas has been on a transformation journey in the last few years, following a period of turbulence as it grappled with the discontinuation of its popular Yeezy line, waning investor confidence and an overreliance on performance marketing.   Today, the sportswear brand is back on track. Earlier this year, CEO Bjørn Gulden told investors the business had succeeded in b...

Fresh from the release of new IPA data revealing the ROI of influencer marketing , in this edition of the podcast we’re taking inspiration from our Influencers Explored series to discuss the numbers, ask what the professionalisation of creators means for brands and how businesses can better support influencer wellbeing. Host Charlotte Rogers, Marketing Week deputy managing editor and head of insig...

In the latest episode of The Marketing Week Podcast, Hugo Boss's global marketing lead, James Foster, shares his vision for the fashion brand and the crucial role marketing is playing in its turnaround. Hugo Boss has been on a journey over the past five years, as the business looks to build relevance and top-line growth. Marketing is playing a critical role in this transformation, with CEO Daniel...