The Marketing Week Podcast

Whether it’s a time to reset how you work or a moment to look for a new challenge, September can feel like a fresh start for many aspects of marketers’ careers.  In this episode of The Marketing Week Podcast, Charlotte Rogers, deputy managing editor, is joined by senior reporter Molly Innes and reporter Grace Gollasch to discuss how September and the year’s final quarter can be a period of re...

From ghosting and indecision to recruitment being a buyer's market and marketers facing an uphill battle to land roles, marketing recruitment is facing a breadth of acute challenges. Last month, more than a fifth (22.4%) of marketers said they expected marketing job cuts at their brands in the following quarter, according to  exclusive IPA Bellwether data for Marketing Week.   ...

In partnership with Google: Google's managing director of retail and consumer goods, Sophie Neary, joins Marketing Week's Russell Parsons, to explore how marketers can harness the latest consumer trends and technological evolutions to fight for greater share of shoppers' online baskets. They examine how brand and retail marketers can use AI, Search and data to unlock growth opportunities, and to f...

In the latest episode of The Marketing Week Podcast, we’re discussing why short-termism is becoming a even bigger issue for brands and what marketers can do to mitigate it.  Marketing Week’s 2025 Language of Effectiveness survey, in partnership with Kantar and Google, reveals 63.1% of marketers say their business has increased its focus on short-term activity over the past 12 months. Just 17....

In partnership with Campaign Monitor by Marigold: Email isn’t dead - it has just been misunderstood and possibly undervalued. This Special Episode unpacks how today’s smartest brands are turning email into a high-ROI channel that powers both long-term brand equity and short-term performance.   With Campaign Monitor's senior product marketing manager Michelle Slifcak Villa, we explore the chal...

Elf Beauty recently marked its 25th consecutive quarter of growth. With sales up 28% year-on-year, it’s a business charging forward while many others struggle with stagnation.   Laurie Lam, chief brand officer at Elf Beauty , joins The Marketing Week Podcast to shed light on how the business is achieving its success.   “It doesn’t happen by mistake,” she tells Molly Innes, senior reporte...

Recent data from Marketing Week's 2025 Career & Salary Survey revealed marketing effectiveness is the major core marketing skills gap. Three in five (60.5%) of the more than 3,500 respondents identified knowledge of marketing effectiveness as a skills gap within their business. In this episode of The Marketing Week Podcast, deputy managing editor Charlotte Rogers, senior reporter Molly Innes a...

In the latest episode, we explore why mothers are being pushed out of the workforce in increasing numbers, from the rollback of flexible policies to poor company culture. We are joined by Jess Heagren, founder and CEO of parenting organisation Careers After Babies, and Sophie Maunder, former VCCP CEO turned founder of maternity coaching business Matri. Hosted on Acast. See acast.com/privacy for mo...

In this latest episode, we explore the rate of marketing team restructures, debate what's next for WHSmith as the chain prepares to disappear from UK high streets and explore the value of personalisation following the return of Coca-Cola's 'Share a Coke'. Hosted on Acast. See acast.com/privacy for more information.

Marketing has a big pay gap problem and for many people it's getting worse. Exclusive new data from Marketing Week’s 2025 Career & Salary Survey shows the marketing profession has an ethnicity pay gap for full-time workers of 13.3%, up sharply from 8.5% in 2024 – based on a sample 82.9% of whom identify as white. Marketing's gender pay gap has also widened. Female marketers are paid on average 17....

This week on The Marketing Week Podcast we’re tackling marketing’s early talent problem. With fewer routes into the industry and a lack of support for apprenticeships, are aspiring marketers being shut out before they even get started? Marketing Week's 2025 Career & Salary Survey revealed just 15.9% of companies operate a marketing apprenticeship, citing the level of resource required and a lack o...

This week on The Marketing Week Podcast, we explore just how widespread imposter syndrome is in the industry. Marketing Week’s exclusive 2025 Career & Salary Survey reveals a staggering 80.1% of the more than 3,500 marketers we surveyed have experienced imposter syndrome at some point in their careers. In this episode, deputy managing editor Charlotte Rogers, managing editor Lucy Tesseras, and sen...

Virgin Media O2's marketing director Simon Valcarcel and founder of VCCP, Marketing Week's Agency of the Year, Charles Vallance discuss the importance of honesty, consistency and how they've kept things "fresh" during a 23-year client/agency relationship. Hosted on Acast. See acast.com/privacy for more information.

Deputy managing editor Charlotte Rogers, managing editor Lucy Tesseras and senior reporters Molly Innes and Niamh Carroll dig into the big marketing stories making headlines this week. We kick off by analysing the potential fallout for brands and creators after TikTok was briefly banned for US users before being reinstated over the weekend, as well as unpacking the dramatic implications of Aldi's...

It's almost time to close the door on 2024, but not before listening to The Marketing Week Podcast's Christmas special and end of-year wrap-up. Hosts deputy managing editor Charlotte Rogers, managing editor Lucy Tesseras and senior reporter Molly Innes are joined by our very own editor-in-chief Russell Parsons and senior reporter Niamh Carroll to dissect the year that was. We kick things off with...

M&S’s top marketing directors, Anna Braithwaite and Sharry Cramond, on how the brand’s transformation came about and what successes led them to be Marketing Week’s brand of the year – with consistency being key. Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Marketing Week Podcast, hosts Charlotte Rogers, Lucy Tesseras and Molly Innes talk about all things marketing teams: how to build them, what the ideal team looks like and who needs to be included.  We also speak to our Marketing Team of the Year, the BBC, to find out how director of marketing and audiences Paul Davies transformed his team from an under-utilised, under-apprec...

In this episode of The Marketing Week Podcast, hosts Charlotte Rogers and Molly Innes are joined by editor-in-chief Russell Parsons to discuss the 2024 Marketing Week Awards. Russell interviewed our Marketer of the Year, PwC's global CMO Antonia Wade to find out the secrets to her success, the importance of B2B and her career resilience. We also cover why M&S is 2024's Brand of the Year. Hosted on...

In the latest episode of Marketing Week's This Much I Learned podcast, Diageo's chief marketing officer Cristina Diezhandino discusses why driving a culture of effectiveness is key for growing its brands, including Guinness and Johnnie Walker. Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Marketing Week Podcast, hosts Charlotte Rogers, Lucy Tesseras and Molly Innes are joined by Sarah Atkinson, CEO of the Social Mobility Foundation to talk about the marketing industry's problem with socio-economic diversity. Plus, after being given exclusive access to attend Specsavers' annual internal marketing festival, a gathering of the brand's senior marketing leaders fr...

In the first episode of The Marketing Week Podcast, hosts Charlotte Rogers, Lucy Tesseras and Molly Innes are joined by B2B marketing leader Mary-Anne Russell and Jon Lombardo, former LinkedIn B2B Institute lead, to discuss our new State of B2B Marketing research. We also discuss the impact Labour's HFSS ad ban will have on advertisers, brands' fears over their agencies’ use of generative AI and w...

Asos’s executive vice-president of customer, Dan Elton, on the challenges he is facing in turning the fashion retailer into a more brand-led organisation – and why marketers shouldn’t take measurement tools as gospel. Hosted on Acast. See acast.com/privacy for more information.

Deborah Dolce has been with TJX Europe, best known for owner TK Maxx, for 30 years and joined as the ‘off-price’ fashion store launched in the UK. She praises culture and curiosity as being key to her longevity at the business. Hosted on Acast. See acast.com/privacy for more information.

In the latest episode of Marketing Week’s podcast series Tesco marketing boss Emma Botton and Karen Martin of BBH share the inside story of their partnership. Hosted on Acast. See acast.com/privacy for more information.

In the latest episode of Marketing Week’s podcast series, Boots’ chief marketing officer and Marketing Week’s Marketer of the Year Pete Markey discusses the importance of being choiceful, his approach to career management, breaking silos and how to avoid being ‘typecast’ as a marketer. Hosted on Acast. See acast.com/privacy for more information.