Marketing Week

The Marketing Week Podcast

Business EN ↓ 172 episodes

Marketing Week is one of the UK’s most respected business titles and a trusted and authoritative voice on the marketing industry. Listen to our award-winning editorial team discuss key topics with leading industry voices. From exploring what's next in career development and leadership, to the future of B2B, Marketing Week takes listeners behind the scenes of the world's most effective marketing. Hosted on Acast. See acast.com/privacy for more information.

Author

Marketing Week

Episodes

This Much I Learned: ITV’s CMO Jane Stiller on the need for ‘diversity of thought’ in marketing 05.12.2023 40:47

In the latest episode of Marketing Week’s This Much I Learned podcast, ITV’s CMO Jane Stiller talks about what has changed for the better and worse in marketing since she started her career, marketing’s influence in businesses, and the mistakes that have helped shape her career. Hosted on Acast. See acast.com/privacy for more information.

This Much I Learned: Domino’s Sarah Barron on the value of consistency when ‘babysitting’ brands 20.09.2023 40:19

In the latest episode of Marketing Week’s podcast series, Domino’s CMO Sarah Barron tells why she doesn’t ‘mess’ with brands and why getting the right capability is essential for building an effective marketing unit. Hosted on Acast. See acast.com/privacy for more information.

This Much I Learned: Professor Roger Martin on the importance of challenging received wisdom 27.07.2023 53:50

In this edition of the podcast, Martin, who teaches strategy on Marketing Week's Mini MBA in Business Management, imparts wisdom on everything from what a great leader should be and the role of AI to how marketing and strategy can intersect and work together. Hosted on Acast. See acast.com/privacy for more information.

This Much I Learned: Sage’s Cath Keers on how being a ‘nosy northerner’ helped her career 29.06.2023 32:05

In the latest episode of Marketing Week’s podcast series, Sage’s CMO Cath Keers discusses the brand building opportunity in B2B, customer centricity and the AI opportunity. Hosted on Acast. See acast.com/privacy for more information.

Marketing Week Meets The CX50: Chris Carter, Specsavers 20.06.2023 43:01

Having recently moved into a role as the group's strategic transformation director, Chris Carter explains how Specsavers matches up the online and offline customer experience across markets, and the different customer personas who shop with the brand. Hosted on Acast. See acast.com/privacy for more information.

Marketing Week Meets The CX50: Tamara Strauss, Premier Inn 04.05.2023 45:13

The hotel brand's global customer director tells Marketing Week how commercial, technology and operational teams align to ensure the customer is at the heart of every decision. Hosted on Acast. See acast.com/privacy for more information.

This Much I Learned: The DNA of Guinness and why that matters in 2023 03.05.2023 43:51

Guinness is on a roll, with sales on the up and a recent claim to be UK's favourite pint. In this latest episode of This Much I Learned, two of architects of that success, Grainne Wafer and Neil Shah, discuss how the brand's past informs the present. Hosted on Acast. See acast.com/privacy for more information.

Marketing Week Meets The CX50: Rachel Kerrone, Starling Bank 30.03.2023 34:44

The challenger bank's director of brand and marketing tells Marketing Week how important customer experience was when building the brand from scratch, and why doing right by customers is a competitive advantage when times are tough. Hosted on Acast. See acast.com/privacy for more information.

This Much I Learned: TUI's marketing team on the key to its success 23.03.2023 28:07

In the latest episode of Marketing Week’s podcast series, TUI's CMO Katie McAlister and global brand and content director, Toby Horry, share what it takes to develop an award-winning marketing team. Hosted on Acast. See acast.com/privacy for more information.

This Much I've Learned: Les Binet and Peter Field on 10 years of the Long and Short of It 19.03.2023 53:58

In the latest episode of Marketing Week’s podcast series, effectiveness experts Les Binet and Peter Field reflect on the impact of their book The Long and Short of It as it celebrates its 10th anniversary, its legacy and what’s next. Hosted on Acast. See acast.com/privacy for more information.

This Much I Learned: Mums in Marketing’s Claire Ferreira on never ‘levelling down’ 10.02.2023 37:52

In the latest episode of Marketing Week’s podcast series, Mums in Marketing founder Claire Ferreira discusses the digital confidence gap, how to address imposter syndrome and why female marketers should never revise their aspirations. Hosted on Acast. See acast.com/privacy for more information.

Marketing Week Meets The CX50: Kim Faura, Checkatrade 16.12.2022 33:42

Checkatrade's chief product officer Kim Faura explains how the brand serves both consumers and trade customers, and discusses his previous experience at Giffgaff. Hosted on Acast. See acast.com/privacy for more information.

This Much I Learned: Bob Hoffman on marketers' indifference to ad fraud 08.11.2022 35:46

In the latest episode of Marketing Week’s podcast series, Bob Hoffman, bestselling author and the man behind the Ad Contrarian blog, claims marketers “don’t really care” about ad fraud and its impact on society in this wide ranging interview. Hosted on Acast. See acast.com/privacy for more information.

This Much I Learned: The Marketoonist on 20 years with an accidental alter ego 27.10.2022 37:27

In the latest episode of Marketing Week’s podcast series, Tom Fishburne discusses the origin story of the Marketoonist, the birth of his artistic alter ego and why humour is an untapped opportunity for brands. Hosted on Acast. See acast.com/privacy for more information.

This Much I Learned: Diageo’s Chris Goddard on the rewards of longevity 13.10.2022 19:48

In the latest episode of Marketing Week’s podcast series, Johnnie Walker global marketing director Chris Goddard discusses his 18-year career at Diageo, why taking parental leave was a lifechanging decision and the value of cultural curiosity. Hosted on Acast. See acast.com/privacy for more information.

This Much I Learned: How to break the 'social class taboo' 13.09.2022 26:13

In the latest episode of Marketing Week’s podcast series, M&S Food’s Sharry Cramond and Lucky Generals founder Andy Nairn discuss why now is the time to address the taboos surrounding social class and ask what marketers are doing to take accountability? Hosted on Acast. See acast.com/privacy for more information.

Marketing Week Meets the CX50: Anna Greene, VP of brand, Gousto 05.09.2022 44:36

Gousto's VP of brand, who has appeared in each of the past three CX50 lists, discusses the evolution of customer experience, and how Gousto has focused on serving customers' needs in its core UK market to differentiate from competitors. Hosted on Acast. See acast.com/privacy for more information.

This Much I Learned: Giffgaff's Sophie Wheater on dealing with the career impact of cancer 21.07.2022 45:45

In the latest episode of Marketing Week’s podcast series, Giffgaff's CMO shares the story of her cancer diagnosis and outlines the change she wants to see to support people suffering from long-term illness. Hosted on Acast. See acast.com/privacy for more information.

This Much I Learned: Nike's Greg Hoffman on creative leadership 27.06.2022 26:36

In the latest episode of Marketing Week’s podcast series, former Nike CMO Greg Hoffman discusses the origins of 2018’s ‘Dream Crazy’, the secrets of brand identity excellence and why restrictions can be joyful. Hosted on Acast. See acast.com/privacy for more information.

Marketing Week Meets the CX50: Sophie Wheater, CMO, Giffgaff 07.06.2022 33:38

In the five years of the CX50 list, customer expectations have grown and evolved. As the top marketer at the quintessential challenger brand of UK mobile networks, Giffgaff's Sophie Wheater discusses the biggest and most important shifts she has seen. In partnership with Zone and Cognizant Digital Experience. Hosted on Acast. See acast.com/privacy for more information.

This Much I've Learned: P&G on career development 31.05.2022 23:50

In the latest episode of Marketing Week's This Much I Learned podcast, we speak to two Procter & Gamble marketers at different stages of their career who have both benefitted from a culture of continual learning and the constant exchange of ideas. Hosted on Acast. See acast.com/privacy for more information.

This Much I Learned: What3Words on breaking into popular culture 03.05.2022 16:52

In the latest episode of Marketing Week’s podcast series, What3Words CMO Giles Rhys Jones discusses the importance of global nuance, building a team from scratch and his mission to help the brand secure its place in popular culture. Hosted on Acast. See acast.com/privacy for more information.

This Much I Learned: Weetabix and Zoopla on the state of marketing careers 28.03.2022 21:17

In the latest episode of Marketing Week’s podcast series, Zoopla CMO Gary Bramall and Weetabix head of marketing Gareth Turner discuss marketing’s renewed strategic role, the appetite for data talent and accelerating upheaval industry-wide. Hosted on Acast. See acast.com/privacy for more information.

Marketing Week Meets the CX50: Darren Bentley, CCO, Cazoo 15.02.2022 27:54

As one of the CX50's 10 Disruptors, Cazoo's CCO explains why the online car retailer puts customer satisfaction above all else, and why customer-focused brands can't get distracted by generating short-term sales. Hosted on Acast. See acast.com/privacy for more information.

This Much I Learned: Ikea's Kemi Anthony on avoiding the obvious 11.02.2022 23:20

In the latest episode of Marketing Week’s podcast series, Ikea and long-term creative partner Mother London discuss why ambition, honesty and accountability frees them from a fear of the obvious. Hosted on Acast. See acast.com/privacy for more information.