The Marketing Week Podcast

In the new episode of This Much I Learned we speak to former Wagamama CMO Ross Farquhar about being made redundant as the UK went into lockdown the first time, his job hunt and his new role at mochi ice cream maker Little Moons Hosted on Acast. See acast.com/privacy for more information.

In the latest episode of Marketing Week’s podcast series, founder of lingerie and hosiery brand Nubian Skin, Ade Hassan MBE, discusses how she is using marketing to shake up the fashion industry with an inclusive message embracing a range of ages, body types and skin tones. Hosted on Acast. See acast.com/privacy for more information.

Episode 3: The last episode in the series examines how artificial intelligence can influence and assist the creative process, and how big its role might be in the future. Hosted by Creative Review editor Eliza Williams, with guests Marcus du Sautoy, Oxford professor and author of The Creativity Code, and Facebook planning director Ian Edwards. Sponsored by Facebook. Hosted on Acast. See acast.com/...

In the latest episode of Marketing Week’s new podcast series, director of brand marketing at LinkedIn and co-founder of People Like Us, Darain Faraz, discusses the importance of celebrating BAME talent and why marketers must push for systemic change throughout the industry. Hosted on Acast. See acast.com/privacy for more information.

Episode 2: We explore how artificial intelligence can help brands buy digital media more effectively - including the importance of allowing the 'learning phase' to be completed, and how to prepare for big seasonal campaigns such as Black Friday and Christmas. Hosted by Econsultancy deputy editor Rebecca Sentance, with guests Niran Chana, chief commercial officer of Gymshark, and Facebook connectio...

In the fifth episode of Marketing Week’s This Much I Learned podcast series, Emma Harris talks about the disruption in her career and how others could learn from what she has learned to access confidence, focus on positive thinking and creating outcomes for the year ahead. Emma Harris is a marketer, agency head, coach and an advocate for the power people have to make positive changes in their care...

In the fourth episode of Marketing Week’s This Much I Learned podcast series, former London Sport marketing director Mieke Evans and former head of creative and design at Virgin Atlantic, Michael Stephens, discuss how to nurture your mental health in the age of Covid-19. Hosted on Acast. See acast.com/privacy for more information.

In the third episode of This Much I Learned, Direct Line's managing director of marketing and digital, Mark Evans, offers some thought and advice from his experience of being made redundant four times. Hosted on Acast. See acast.com/privacy for more information.

Marketing Week looks beyond the pandemic to ask what's coming next for B2B marketers in the short, medium and long term. Host Russell Parsons is joined by Capita CMO Antonia Wade, Lenovo UK marketing director Philip Oldham and The Marketing Practice CMO David van Schaick. Sponsored by The Marketing Practice. Hosted on Acast. See acast.com/privacy for more information.

Alex Dimiziani is former global marketing director at Airbnb and global creative director at Coca-Cola. Here in the second episode of Marketing Week's This much I learned podcast series, she discusses how to make bold career choices, closing the 'risk confidence gap' and why now is the right time to go in a new direction. Hosted on Acast. See acast.com/privacy for more information.

Episode 1: An in-depth look at how artificial intelligence and machine learning are currently influencing the ways brands segment, target and communicate with consumers - and the dangers of using them wrongly. Hosted by Russell Parsons, editor-in-chief of Marketing Week and the Festival of Marketing, with guests Inés Ures, CMO of Deliveroo, and Facebook planning director Ian Edwards. Sponsored by...

Sarah Ellis left a 15-year career in marketing at the start of this year to run her career consultancy Amazing If full time. Here, she speaks about that decision and offers some advice for others that may be facing difficult career moments due to coronavirus. Hosted on Acast. See acast.com/privacy for more information.

In this month's edition of the Marketing Week Explores podcast, hosted by reporter Molly Fleming, features writer Matt Barker discuss how marketers are responding to coronavirus both within and outside their business. Hosted on Acast. See acast.com/privacy for more information.

In this latest edition of the Marketing Week Explores podcast, acting features editor Charlotte Rogers catches up with MoneySuperMarket marketing director Lloyd Page and Annie Gallimore, managing director of Engine Creative, to discuss how they joined forces to develop new creative at the onset of the Covid-19 lockdown. Realising that MoneySuperMarket's 'Get Money Calm' positioning is needed more...

The first episode of our new podcast series, 'Inside B2B' sponsored by The Marketing Practice, investigates how B2B marketers are reacting to the sudden and severe changes brought upon their markets by the coronavirus crisis. In this episode, the panel - featuring ServiceNow's vice-president of marketing for EMEA Rhiannon Prothero, OpenJaw Technologies CMO Colin Lewis and The Marketing Practice CM...

In this month's edition of the Marketing Week Explores podcast, hosted by reporter Molly Fleming, acting features editor Charlotte Rogers and features writer Matt Barker discuss how B2B marketers are winning the battle for hearts and minds. They are joined by vice-president of marketing at B2B fintech brand Tide, George Schmidt, who shares his thoughts on the importance of emotion in business mark...

Linda Boff is one of the best known marketers in the world. As GE’s chief marketing and communications officer, she oversees marketing, corporate communications, brand, content, digital, and sponsorships at one of the biggest and best known companies in the world. Following stints in senior positions at Porter Novelli, the American Museum of Natural History, Citigroup and NBC she joined GE in 2004...

In this month's edition of the Marketing Week Explores podcast, hosted by reporter Molly Fleming, acting features editor Charlotte Rogers and features writer Matt Barker discuss why now is the time to change the conversation around confidence in marketing. They are joined by CEO and founder of online mortgage broker Habito, Daniel Hegarty, and the startup's CMO Abba Newbery. Reflecting on recent r...

Aline Santos Farhat is one of the most famous marketers in the world. Spending almost her entire career at Unilever, she has risen through the ranks to become executive vice-president for global marketing, overseeing marketing capability and corporate brand. She is also the company’s chief diversity and inclusion officer, a platform she has used to attempt to rid advertising of gender stereotyping...

In this edition of Marketing Week Explores, hosted by reporter Molly Fleming, Marketing Week editor Russell Parsons and acting features editor Charlotte Rogers reflect on the lack of diversity in marketing exposed by the 2020 Career and Salary Survey and discuss what change is needed to redress the balance. They are joined by global director of corporate reputation and brand governance at Aviva, R...

Gareth Helm is one of the UK’s most experienced and respected marketers. After ditching a career as a chemist, he started his marketing journey at Unilever before going on to hold senior positions at some of the UK’s best known brands including Innocent and Moneysupermarket. He now has one of the biggest jobs in UK marketing – CMO of McDonald’s. In this wide-ranging interview Helm discusses: •His...

Liv Little is the founder and CEO of galdem a magazine for women and nonbinary people of colour. While at university she found herself isolated as one of the few people of colour and so decided to create a space of her own. Galdem was born in 2015 and has since collaborated with huge brands including The Guardian, Asos and the Victoria and Albert Museum. In this wide-ranging interview, Little disc...

In this edition of Marketing Week Explores, acting features editor Charlotte Rogers, features writer Matt Barker and news editor Sarah Vizard join host Molly Fleming to discuss their favourite campaigns of the year and what made them such a success. Plus, the team take a look at what they will be expecting from 2020 including more grass-roots sport's advertising and how next year will be the year...

In this edition of Marketing Week Explores, hosted by reporter Molly Fleming, acting features editor Charlotte Rogers and senior reporter Ellen Hammett discuss the reputational damage for Unilever after its brand Dollar Shave Club was found to be advertising on pornography site Pornhub. Admitting the direct-to-consumer brand, which Unilever bought in 2016 for $1bn, had previously enjoyed "operatio...

Sport England's 'This Girl Can' campaign, which celebrated the reality of exercise for most women – all cellulite, sweat and jiggling flesh - was an instant success, both in getting women more active and reducing the fear of judgement that had stopped many exercising. According to the IPA, the estimated return on marketing investment was £35 for every £1 spent, based on incremental sports and heal...