The Marketing Stir

Vincent and Ajay chat with Fariba Zamaniyan, VP, Advanced Media and Advertising at TiVo. She talks about how TiVo is more than an original DVR service, and how they utilize data to evolve and change the world of entertainment access through television. Ajay's wrist heals steadily, and Vincent is feeling below average.

Vincent and Ajay chat with Fariba Zamaniyan, VP, Advanced Media and Advertising at TiVo. She talks about how TiVo is more than an original DVR service, and how they utilize data to evolve and change the world of entertainment access through television. Ajay's wrist heals steadily, and Vincent is feeling below average.

Vincent and Ajay chat with Andrea Jo DeWerd, Senior Director of Marketing at Mariner Lifestyle at Harper Collins. She talks about how reaching and understanding readers is an important start to marketing published books. Vincent stays away from sneezing folks on the elevator, and Ajay meets a friend for breakfast.

Ajay and Vincent chat with Karl Wells, Chief Subscriptions Officer at Dow Jones. He talks about how marketing in different countries and continents makes for an interesting challenge, staying relevant and appealing to each different audience. Vincent looks forward to warm San Antonio weather in the winter, and Ajay pronounces Vincent's last name correctly.

Vincent and Ajay chat with Kristen Engelhardt, SVP at Automation Anywhere. She talks about how empowering companies to use their technology--and using the right tools, programs, and resources--help grow skills and careers. Ajay boasts about some rare whiskey bottles to try, and Vincent is ready to flaunt his energy at the office.

Vincent and Ajay chat with Ketty Trivedi, CMO at Prudential Group Insurance. She talks about how marketing automation helps with keeping customer experiences consistent and connected. Ajay steers clear of covid, and Vincent tries to keep him from falling asleep.

Vincent and Ajay chat with Betsy Schneider, the VP of Marketing at BI Worldwide. She talks about how she is able to help inspire companies and their employees to take risks and seize opportunities, all while increasing brand awareness. Vincent enjoys his San Antonio visit, and Ajay recovers from a weekend of holiday parties

Vincent and Ajay chat with Nataly Huff, VP of Marketing at Miracle-Ear. She talks about the importance of understanding the emotional state of an audience to help better marketing strategies. Vincent sports a new set of orange headphones, and Ajay enjoys warm weather.

Vincent and Ajay talk with Deanna Kotch, VP of Marketing at Red Lobster. She talks about how the brand keeps up with the changes over time and appealing to younger audiences. Ajay looks forward to the holiday season and vacations, and Vincent feels nostalgic for Red Lobster family dinners.

Vincent and Ajay get excited for the upcoming 100th episode of The Marketing Stir Podcast by Stirista featuring Deanna Kotch, VP of Marketing at Red Lobster

Vincent and Ajay chat with Josh Anisfeld, VP of Digital Marketing at Heidrick and Struggles. He talks about how his company helps with culture-shaping for all sorts of organizations around the globe. Ajay is off to Hawaii, and Vincent remineces about traveling, himself.

Vincent and Ajay chat with Sonia Oblitey, Global Marketing Director at OkCupid. Sonia discusses how the dating app can be used to approach romance in a slow and meaningful way, and how the inclusiveness of OkCupid makes the app appealing all over the world. Ajay looks 12 years younger, and Vincent is a fan of clean-cut looks.

Vincent and Ajay chat with Kim Lauersdorf, VP of Marketing at EmblemHealth. She talks about the fun challenges that lie with differentiating marketing from product to product in the health industry, and how using creativity can work around constraints. Vincent hosts the Silver Apple Awards, and Ajay looks forward to finishing off a strong year.

Vincent talks with Adam Bleibtreu, the CMO at ASGN Incorporated. They talk about Adam taking on the CMO role at both ASGN and Creative Circle simultaneously and his past experiences leading him to where he is today. Ajay is traveling, and Vincent takes on this episode solo.

Vincent and Ajay talk with Christine Escribano, Senior Vice President of Marketing at NBC Universal! She discusses how marketing is a dimensional industry, and how telling brand stories helps with sales. Vincent loves the fall weather in New York, and Ajay wins a tournament!

Vincent and Ajay meet with Jesse Bayer, SVP, Group Strategy Director at DDB. He discusses growth within long term brand effects and short term sales effects and how marketing can grow but stay unchanged. Ajay recovers from a tennis injury, and Vincent takes a fall in Dallas.

Vincent and Ajay talk with Edward Bourelly, the VP of Marketing at Planet Fitness. He talks about how not only marketing strategies change over time, but the way consumers diversify how they consume content. Ajay has an odd week at the quiet office, and Vincent gets nostalgic about growing up in the 90s.

Vincent and Ajay have a chat with John Busby, chief marketing officer and managing director at centerfirled. He talks about capturing first party data from customers and brands and how brands look for long term customer relationships. Vincent visits San Antonio again, and Ajay feels like the month between visits felt too long.

Vincent and Ajay have a chat with Dale Durrett, VP of partnerships at Bombora. Dale discuss how understanding customers and prospects can greatly help with engagement within the buying cycle. Ajay is glad that Texas weather finally feels like fall, and Vincent looks forward to hotel upgrades.

Vincent and Ajay talk with Anudit Vikram, the Chief product officer at Media Math. He talks about how the global pandemic's affect on remote work helped workers develop better relationships with the help of video calls and also about how cookies going away affects the industry. Ajay visits the Spurs headquarters, and Vincent is a teensy bit jealous.

Vincent and Ajay chat with Ian Johnson, the Global COO at Kinesso. He talks about how his role makes company visions happen, and how a start in engineering eventually led him to a career in strategy. Ajay takes his kids to see elephants, and Vincent is excited to visit the Alamo.

Vincent and Ajay chat with Gretchen Eischen, Chief Marketing Officer at Icertis. They discuss strategy structure as well as technology that helps businesses use data. Ajay is delighted to continue season 2, and Vincent gets some new digs.

Vincent and Ajay chat with Amber Armstrong, Chief Marketing Officer at LivePerson about how conversational commerce brings brands and consumers close together. Ajay nearly gets a free car wash, and Vincent is extraordinarily excited.

David Danziger, Vice President of Data Partnerships at The Trade Desk, discusses the recent release of the Solimar platform, the necessity for Unified ID, as well as Danziger’s love for the Detroit Red Wings. Ajay discusses his trip to New York, and Vincent talks about the wrong sport.

Chad Englegau, CEO at Acxiom, discusses the importance of building an identity graph, the intricacies of remote work and the business ecosystem, and the band he thinks is a good model for marketing. Ajay celebrates his SAMMIE award, and Vincent leans into awkward selfies.