The Marketing Stir

Marketing experts from Alight Solutions, Wrike, True Influence, VDC and Stirista discuss AI, demand generation, intent, and compliance and privacy.

Marketing experts from MasterCard, Pitney Bowes, Toshiba Global Commerce Solutions, and Sprinklr discuss the ways they craft their messaging to appeal to their various audiences.

Marketing experts from Gorjana, Chubbies, Shinesty, and Public Rec discuss the various strategies each brand uses to find (and keep) customers.

Marketing experts from Moore, Merkle, Stein IAS, and Equifax discuss the art and science of leveraging data for effective B2B marketing strategies.

Marketing experts from Makespace, City Furniture, Lovesac and The Farmer’s Dog discuss how their direct-to-consumer model became essential for their customers during the pandemic.

Marketing experts at Pearle Vision, Advance Auto Parts, Regal Cinemas and Nissan all explain how they use data to put their brand in front of the right people.

Jared Gardner, Vice President of Digital Marketing at Sprinklr, discusses the company’s recent IPO, the ins and outs of “technical marketing,” as well as the future of cookieless marketing channels. Gardner also shares the unexpected tasks that come with being a promotions director for a radio station. Ajay is preparing for a trip to New York and Vincent is happy to be hosting events again.

Howie Zisser (Head of Marketing) and Zach Goldstein (CEO/Founder) of Public Rec discuss the challenges of expanding the product line of the leisure apparel brand, as well as the particulars to consider when working with social media influencers. Ajay looks forward to a trip to New York, and Vincent is not a fan of open-toed shoes.

Fredrik Carlegren, Vice President of Global Marketing at Toshiba Global Commerce Solutions, discusses digital transformation, the challenges of marketing in different regions, and how to resonate with someone on LinkedIn. Ajay is impressed by a workout regimen, and Vincent is excited about visiting San Antonio.

This week Vincent is joined by Karl Can Delden. Karl, VP of Engineering at Stirista, discusses the new division AccessB2B and its new product, the DX Platform. You'll also hear Karl quiz Vincent about BBQ and Vincent experiencing the "Texas-ness" of Buc-ee's. Tune in to learn what to expect from the new DX Platform.

Doug Kaczmarek, Chief Data Officer at Moore, explores his work as a data scientist before it was called being a “data scientist.” He also discusses SimioCloud and how the company leverages consumer data for the nonprofit sector. Ajay feels a little more normal, and Vincent is worried about being called interim GM.

Vijay Ramachandran, Vice President of Marketing Strategy and Planning at Pitney Bowes, discusses the challenges of developing marketing strategies for a company that’s been around for a century. He offers insight into an industry that operates in both the physical and digital worlds, as well as how to prospect without coming off like a carnival barker. Ajay raises funds for a good cause, and Vince...

Kelley Michalik, Chief Marketing Officer at Alight Solutions, details her journey with the company and how her role enables a mindset for reinvention. She also shares her surprising response to when someone gets her name wrong in an email. Ajay has a customer service nightmare, and Vincent lends an ear.

Allyson Witherspoon, Chief Marketing Officer at Nissan, details her globe-hopping career arc that took her everywhere from Amsterdam to Japan. She also discusses the transition from “kicking the tires” to researching cars in the digital space, as well as how shopping for a new car doesn’t need to be an either/or experience. Ajay gets a new laptop and Vincent remembers with fondness his Nissan Alti...

Yogesh Deep, Senior Vice President of Growth and Strategic Pricing at Advance Auto Parts, shares his journey of how he started out as a chemical engineer to his current role with the company. Along with Advance’s B2B operations, he also discusses the success of giving frontline team members authority to override their pricing system in-store. Ajay is glad to not be on a billboard, and Vincent wish...

Michael Bouteneff, Global Marketing Director, Strategic Growth at MasterCard, shares, as he calls it, his "meandering" career journey that touches on molecular biology and music publishing, among other things. He also discusses in depth the current state of the marketing event space. Ajay has some thoughts on public transportation, and Vincent claims he knows how to drive.

This week we are joined by Amin Makhani (SVP, Growth Strategy, Bento Box); Nick Panayi (CMO, Amelia); and Karolina Kocalevski (VP, Global Head of Marketing & Communications, Orion Innovation) to discuss innovations on the lead generation front, the biggest changes each organization has undertaken in the last year, as well as how each guest’s role within their own company has shifted. Ajay buys...

This week Ray Estevez, CIO of True Influence, joins us to share how his company leverages intent data for their customers, and how he’s realized the importance of soft skills in a leadership role. He also spells out the advantages of remaining authentic, no matter the ask. Ajay sports an Irish jersey, and Vincent wears a dad sweater. Tune in now!

Scott Andrew, CEO of Retail Service Systems and CEO/Founder of Rugged Holdings, shares his less-than-legal beginnings as an entrepreneur, and how realizing early on that being “unemployable” as he describes it, was one of his best assets. He also walks through the particulars of managing several companies at once. Ajay deals with a snowpocalypse, and Vincent learns a new word.

This week we have Ian Wright, Chief Data Officer, Data-Driven Marketing at Equifax! Ian dives into the particulars of how data is handled in various parts of an organization, and how legislation is changing the data landscape. He also shares with the guys the backstory to his multiple citizenships. Ajay chops some wood and Vincent professes his love for rugby.

This episode of The Marketing Stir podcast by Stirista, Vincent and Ajay will be having a conversation with Heidi Cerenzia.  Heidi is Vice President, Global Demand Generation at Wrike. They will be discussing how demand generations have evolved over the years. Highlights: Wrike is a collaborative work management tool Dealing with the pandemic You choose your destination Empower and enable you...

Linda Fisk, CEO and Founder of LeadHERship Global, explains how her organization works to help women advance their careers and follow through with their visions of success. She also admits to leaning in on the binge watching in the last year. Ajay compares himself to Tom Brady, and Vincent asks for some feedback.

Matt Collins, Chief Marketing Officer at Calix, explains why it’s important to keep your commercial strategy grounded in your value proposition, as well as the benefits of making collaboration a top priority. He also shares with the guys why he gets up at 4:30 every morning. Ajay has plans for a t-shirt and Vincent brings back an old nickname.

Derek Pando, Head of International Marketing, Partner Marketing and Localization at Zoom, discusses what made Zoom stand out among the competition, and the importance of helping people have fun even though they’re apart. He also tells an amazing story about being a Scoutmaster in San Francisco. Ajay had a good meeting and Vincent wears ear warmers.