The Marketing Stir

In today's recap episode, we revisit guests from season 2, including Todd Kaplan, VP of Marketing at Pepsico; Julie Roehm, CMO at Party CIty; and Taryn Rayment, CMO of FTD and ProFlowers.

In today's recap episode, we revisit guests from season 2, including Todd Kaplan, VP of Marketing at Pepsico; Julie Roehm, CMO at Party CIty; and Taryn Rayment, CMO of FTD and ProFlowers.

In today's recap episode, we revisit guests from season 2, including Todd Kaplan, VP of Marketing at Pepsico; Julie Roehm, CMO at Party CIty; and Taryn Rayment, CMO of FTD and ProFlowers.

Ajay and Vincent chat with Mary Rodgers, Head of Marketing Communications at Cuisinart. She talks about how being inclusive when targeting audiences helps boost marketing efforts. Ajay returns from his vacation, and Vincent is glad to not be in Texas summer heat.

Vincent and Ajay chat with Gerard Vicente, VP of marketing at J.P. Morgan, Chase. He talks about how what it all comes down to as a marketer is understanding your audience and how they think. Vincent celebrates 3 years at Stirista, and Ajay is the spider pong champion of the office.

Vincent and Ajay chat with Gerard Vicente, VP of Marketing at JPMorgan, Chase. He talks about how what it all comes down to as a marketer is understanding your audience and how they think. Vincent celebrates 3 years at Stirista, and Ajay is the Spider Pong champion of the office.

Vincent and Ajay chat with Gerard Vicente, VP of marketing at J.P. Morgan, Chase. He talks about how what it all comes down to as a marketer is understanding your audience and how they think. Vincent celebrates 3 years at Stirista, and Ajay is the spider pong champion of the office.

Vincent and Ajay chat with Erica Chan, Head of Strategy brand and insights at Alibaba.com . She talks about the importance of understanding customers--everything from who you are talking to, to the customers' needs. Vincent shows off his custom jacket, and Ajay has natural good looks.

Vincent and Ajay chat with Meg Scales, Head of North America Field Marketing at CoachHub. She talks about how utilizing AI and data can help match employees with professional industry leading coaches for growth and transformation. Ajay is swamped with kids' birthday parties, and Vincent enjoyed the VIP event.

Vincent and Ajay chat with Meg Ugenti, Corporate Director of Marketing at Focus USA. She talks about how doing custom work for clients can help make their lives easier with personalized marketing. Vincent enjoys nice cool weather, and Ajay gets tickets to a Yankees game.

Vincent and Ajay chat with Kelley Butler, Director of Marketing Content at Businessolver. She talks about the importance of utilizing marketing channels and targeting the right audience, whether it's online or print, Vincent can dance, and Ajay can sing.

Vincent and Ajay chat with Melissa Matlins, VP of Marketing B2B at Vimeo. She talks about how the user experience has to be amazing, especially in a world of virtual events and streaming on video platforms. Ajay prepares for his trip to New York, and native New Yorker Vincent won't get caught dead in Times Square.

Vincent and Ajay chat with Hillary Carpio, Director of account based marketing at Snowflake. She talks about how teams are highly integrated, and work across multiple channels and strategies, allowing for more precise targeting. Ajay is envious of Vincent's new mic, and Vincent is excited that New York is back.

Vincent and Ajay chat with Taryn Rayment, CMO of FTD and Proflowers. She talks about how using different social channels helps achieve better consumer reach. Vincent boasts about New York's pizza, and Ajay loads up on frozen shrimp.

Vincent and Ajay chat with Claudia Lee, VP of Partner Marketing, at Nutanix. She talks about hyper converged infrastructure and how the company simplifies the use of complex IT for customers. Vincent's son develops ninja skills, and Ajay takes off to Miami.

Vincent and Ajay chat with Chip Russo, CRO at TruthSet. He discusses consumer data, and how TruthSet works to measure its accuracy. Vincent looks forward to nice weather, and Ajay has a busy month.

Ajay and Vincent chat with Daniel Bornstein, VP, head of software and digital platforms, Genpact. He talks about how technology stacks for sales and marketing cross over, and how personalized marketing with technology in a solid blend is effective for satisfied customers. Vincent gets a fresh haircut, and Ajay feels like the world is finally normal again.

Vincent and Ajay chat with Katie Shire-Engleman, VP of Marketing at Giant Eagle. She talks about how her team is experimenting with digital out-of-home now that a lot of the public is opening up, as well as how important customer feedback is for the company. Vincent looks forward for a trip to San Antonio this month, and Ajay is going through Vincent withdrawals.

Welcome to the Marketing Stir highlight by Stirista! This week we revisit some of our favorite moments captured this year so far on the show! We'll be taking a look back at moments with Deanna Kotch, VP of Marketing at Red Lobster; Karl Wells, Chief Subscriptions officer at Dow Jones; Andrea Jo DeWerd, Senior Director of Marketing at Mariner Lifestyle; and Fariba Zamaniyan, VP of advanced media an...

Welcome to the Marketing Stir highlight by Stirista! This week we revisit some of our favorite moments captured this year so far on the show! We'll be taking a look back at moments with Deanna Kotch, VP of Marketing at Red Lobster; Karl Wells, Chief Subscriptions officer at Dow Jones; Andrea Jo DeWerd, Senior Director of Marketing at Mariner Lifestyle; and Fariba Zamaniyan, VP of advanced media an...

Vincent and Ajay chat with Todd Kaplan, Chief Marketing Officer (VP of Marketing at the time of recording) at Pepsico. He talks about how Pepsi is a household name, and how over the decades the brand does more than just average advertising with creating content. Vincent goes on vacation to a resort, and Ajay is happy to see Vincent.

Vincent and Ajay chat with Todd Kaplan, VP of Marketing at Pepsico. He talks about how Pepsi is a household name, and how over the decades the brand does more than just average advertising with creating content. Vincent goes on vacation to a resort, and Ajay is happy to see Vincent.

Vincent and Ajay chat with Julie Roehm, the CMO at Party City. She expains how customer journey mapping helps determine the customer experience from start to finish. Ajay can't spell Vincent's name, and Vincent suggests a game of beer pong.

Vincent and Ajay chat with David Young, the VP marketing adult career learning at Stride. He talks about how the pandemic lead the company to making some drastic choices in marketing options, such as turning it off altogether, and learning the value of marketing as a whole. Vincent Ajay sneaks in some time competing in tennis during recovery, and Vincent says he's more of a football guy.

Vincent and Ajay chat with Jasmine Martirossian, VP of Marketing, Tuv Sud. She explains how Tuv Sud, as a company of over 150 years, provides safety for everyday things we consume and use, as well as using an agile approach to marketing rather than a traditional style to get desired outcomes. Ajay recovers from covid being caught in the Gupta Household, and Vincent asks Alexa to play the Marketing...